M.Sc. in Digital Marketing Program Syllabus & Subjects

Master of Science (M.Sc.) Digital Marketing Course Syllabus

Explore a comprehensive syllabus covering digital marketing strategies, analytics, and online branding.

Syllabus for Master of Science (M.Sc.) Digital Marketing Course

The Master of Science (M.Sc.) in Digital Marketing is a dynamic program designed to equip students with a profound understanding of the ever-evolving world of digital marketing strategies and techniques. In this comprehensive syllabus, students will delve into the core principles of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, data analytics, and e-commerce strategies. This program aims to prepare graduates to navigate the digital landscape, create effective marketing campaigns, and leverage data-driven insights to make informed decisions. Explore the synergy of technology and marketing in this exciting M.Sc. program.

1 Year OR 1st & 2nd Semester Syllabus of Master of Science (M.Sc.) Digital Marketing

S.no	Subjects
1	Search Engine Optimization (SEO)
2	Social Media
3	Content management
4	Digital Marketing Channels
5	Mobile Marketing
6	SWOT analysis
7	Conversion Optimization
8	Introduction to CRM
9	Introduction to Web analytics
10	Types of publications
11	Creating Business Accounts on Various Social Media Platform

2nd Year OR 3rd & 4th Semester Syllabus of Master of Science (M.Sc.) Digital Marketing

S.No	Subjects
1	Digital Marketing Budgeting
2	Writing the SEO content
3	Digital Marketing Strategy
4	YouTube and Video Marketing
5	Facebook Marketing and Advertising
6	Google AdWords Fundamentals
7	Google Analytics: Specific Techniques and Reports
8	Marketing Automation