Master in Marketing Management: Courses, Admission, Syllabus, Colleges, Eligibility, Entrance Exam, Career Scope and Salary

(1). About the Master in Marketing Management

Master in Marketing Management is a two-year grasp diploma program, the minimal eligibility bachelor's degree from a diagnosed institute and school or its equal exam. MMM degree is the software of consumer-orientated advertising thoughts and methodologies and challenges. The Masters in Marketing Management guides may be pursued with the aid of using college students in an extensive type of school in India.

Marketing Management is the analysis, planning, implementation, and manipulation of packages designed to create, construct and hold useful exchanges with goal shoppers for attaining organizational objectives. Master in Marketing Management's direction covers all advertising control aspects, along with valuable regions of advertising control like business advertising, advertising studies from the theoretical and realistic perspective, advertising management, purchaser behavior, etc.

The Master in Marketing Management direction content material emphasizes the examination and application, in place of mere marketing. The length of the Master in Marketing Management route is years (in a few instances it can be greater or much less than this relying on unique institutes' guidelines and regulations) and it's far profession orienting in nature that opens many processes and fields for them.

The course instructs graduates for an extensive kind of professional paths inside the public, personal, and not-for-earnings sectors. Career openings lie in areas like advertising and marketing management, technical writing, sales, consulting, training, etc. Candidates may also locate jobs in laptop companies, stores, application companies, meal producers, production companies, artwork organizations, and production companies.

Such postgraduates are employed in capacities together with Associate Professor, Consultant, Management Trainee, Business Manager, Assistant Manager, Sales Operations Associate, Marketing Communication manager, Business Process Analyst, Demand Supply Advisor, Relationship Manager, etc. average salary of the candidates in this field is INR 6,25,000.

Course Highlights for Master in Marketing Management

Given below are some of the main highlights of the Mater of Marketing Management course:

Particular	Value
Course Name	Master in Marketing Management
Course Level	Postgraduate
Course Duration	2 years
Eligibility Criteria	Bachelor's Degree with a minimum of 50% from a recognized university
Examination Type	Semester based
Admission Process	Entrance Exam and Merit Based
Age	No age limit
Average Annual Fee	INR 10,000-8,00,000
Average Annual Salary	INR 2,00,000-12,00,000
Top Recruiters	Exim, SEA, Al Futtaim Kaybee, RAK Bank, KOJ Establishment, Ranbaxy Fine Chemicals India, Sony, Al Ghanim, Spencer’s Retail Ltd India, Avalon Consulting, Strategic Foods, KPMG, Raymond Ltd, AW Rostamani, Landmark, Tata Consultancy Services Ltd India, Reckitt & Benckiser, Cognizant Technology, Landmark, Retail, Solutions India, Redington, Tech Mahindra, Gulf, etc.
Employment Areas	Education & Research Institutes, FMCG companies, Catering Organizations, Sales, Banks, Retail, IT Companies, etc.
Job Profile	Associate Professor, Consultant, Management Trainee, Zonal Business Manager, Assistant Manager, Sales Operations Associate, Marketing Communication manager, Business Process Analyst, Demand Supply Advisor, Relationship Manager, Marketing Executive, Project Manager, Operations Manager, Business Development Manager Process Analyst, Consultant, Senior Marketing Manager

Why study a Master in Marketing Management course?

(1). Growth of the Indian market

India has witnessed significant economic growth over the past few decades, and its market continues to expand rapidly. Pursuing a Master's in Marketing Management in India allows you to understand the dynamics of this growing market and gain insights into the unique challenges and opportunities it presents.

(2). Diverse consumer base

India is a diverse country with a vast and varied consumer base. By studying marketing management in India, you can learn how to cater to the needs and preferences of diverse groups of consumers. This knowledge can be valuable not only in India but also in other global markets with diverse populations.

(3). Industry exposure

India is home to a thriving business ecosystem, including multinational corporations, domestic companies, startups, and a booming e-commerce sector. Studying marketing management in India provides you with ample opportunities for internships, projects, and industry collaborations, allowing you to gain practical experience and build a strong professional network.

(4). Global perspective

While focusing on the Indian market, studying marketing management in India also exposes you to global marketing trends and practices. Many Indian companies operate internationally, and understanding global marketing strategies can enhance your employability both within India and on an international scale.

(5). Affordable Education

Compared to many other countries, pursuing a Master's degree in India can be relatively more affordable. Tuition fees and living expenses in India are often lower than in Western countries, making it an attractive option for students looking for quality education without substantial financial burden.

(2). Admission Process for Master in Marketing Management

Students need to make sure that they fulfill the eligibility standards for an MMM in India. MMM admissions are performed via front examination ratings or on an advantage basis. Admission approaches may also range throughout one-of-a-kind Master in Marketing Management universities in India.

Types of Master in Marketing Management Courses

This course is for students who want to learn all there is to know about marketing from the ground up. Full-time Master Marketing, part-time Master Marketing, and distance Master Marketing are the 3 types of this program. The following is information on the various forms of Master Marketing:

(1). Distance

In India, the UGC and DEB acknowledge distance Master in Marketing Management programs. For government or private sector positions, they are treated the same as a standard MBA. The duration varies from 1-2 years depending on the college and it is for students who can't take up full-time Master Marketing courses.

(2). Full-Time

The duration of the full-time Master in Marketing course is 2 years and students must take courses, submit assignments and pass exams on campus. In a full-time Master Marketing program, students will gain a lot more exposure, experience, and knowledge by engaging directly with their peers and lecturers.

(3). Part-Time

Students can complete the part-time Master in Marketing program in three years and at their own pace. This program is meant for the aspirants who want to continue working for their organizations and pursue the Master Marketing course side by side. Several prestigious universities in India offer this program.

Eligibility Criteria for Master in Marketing Management 

(ii). The students should score a minimum of 50% aggregate marks at their Graduation level.

Admission Process for Master in Marketing Management

(ii). The applicants can also additionally acquire the software shape from the reputable internet site of the university and institution as well as from the website of the concerned authority that provides the entrance test.

(iii).  Once the applicant rankings the cut-off mark with inside the front test, they are able to practice for the Master in Marketing Management program in the college and institute that offers the same.   Here the applicants are called for final round selection, on the basis of marks on the entrance test. Few colleges and institutions carry out interviews only whereas numerous others take GD and interview as part of the final selection.

Accepted Entrance Exams for Master in Marketing Management

Admission to the MMM path in India is in particular via front examinations. Entrance assessments for a Master in Marketing Management in India are normally performed at the college level. The maximum not unusual place tests that maximum applicants follow to are as follows:

CAT	GMAT
ATMA	XAT
SNAP	MICAT
MAT	CMAT

Skills Required for Master in Marketing Management

Required skills for the Master in Marketing Management program are provided in the table given below:

Critical Approach	Understand Customer Psychology
Strategic Thinking	Team Work
Mathematical Ability	Good Communication Skills
Reasoning Skills	Problem-Solving Skills
Analytical and Leadership Skills	Leadership Quality
Entrepreneurial Skills	Ability to understand different ideas

Fee Structure for Master in Marketing Management

The Master in Marketing Management fees ranges from INR 10,000-8,00,000 PA. The charges might also additionally range consistent with the university or college primarily based totally on the kind of institute, location, infrastructure, faculties, and centers available. Below indexed are the MMM route charges of a few colleges:

Name of College	Average Annual Fee
Symbiosis Institute of Business Management, Pune	INR 7,85,000
ICFAI Foundation for Higher Education, Hyderabad	INR 7,00,000
K J Somaiya Institute of Management Studies and Research, Mumbai	INR 3,50,000
Christ University, Bangalore	INR 7,00,000

Selection Criteria for Master in Marketing Management

Admission is exactly provided to handiest the one's college students who clean the Master in Marketing Management eligibility criteria. The listing of shortlisted applicants may be availed via the college’s legit website and may be knowledgeable thru electronic mail concerning the end result and the additional admission process.

(3). Course Comparison

Master in Marketing Management v/s MBA in Marketing Management

The table below the variations between a Master in Marketing Management and MBA in Marketing:

Parameters	MMM	MBA in Marketing Management
Course Name	Master in Marketing Management	Master of Business Administration in Marketing Management
Course Overview	Master in Marketing Management is a two-year grasp diploma program, the minimal eligibility bachelor's degree from a diagnosed institute and school or its equal exam. MMM degree is the software of consumer-orientated advertising thoughts and methodologies and challenges.	MBA in marketing management in India is a postgraduate course of two years. It is one of the most opted course specializations in the field of Marketing. The students learn advanced marketing concepts like digital marketing, consumer behavior, advertising, and other facets of the area.
Course Duration	2 years	2 years
Eligibility Criteria	Bachelor's Degree with a minimum of 50% from a recognized university	A minimum of 50% average marks in graduation from a recognized university
Course Stream	Management	Management
Average Annual Fees	INR 10,000-8,00,000	INR 7,00,000-20,00,000
Entrance Exams	CAT, XAT, NMAT, SNAP, etc.	CMAT, MAH CET, GMAT, TAN CET, etc.
Top Colleges	SP Jain Institute of Management, Symbiosis Institute of Business Management, ICFAI Foundation for Higher Education, K J Somaiya Institute of Management Studies and Research, etc.	IIT Kharagpur, Indian Institute of Management, IIT Roorkee, IIT Madras, etc.

Read More: MBA in Marketing Management

(4). Top Colleges for Master in Marketing Management

Various institutes offer MMM courses. Students can opt for the best Master in Marketing Management colleges depending upon their merit and specialization needed. Given below are some of the top institutes in India that offer the Master in Marketing Management course:

Name of College	Average Annual Fee(INR)
IMT, Ghaziabad	INR 8,25,000
Vinod Gupta School of Management, Kharagpur	INR 3,12,000
Department of Management Studies IIT Delhi, New Delhi	INR 7,00,000
Shailesh J Mehta School of Management IIT Bombay, Mumbai	INR 1,25,000
University of Delhi	INR 7,00,000
SP Jain Institute of Management	INR 8,00,000
NMIMS	INR 8,00,000
ICFAI Business School, Hyderabad	INR 6,25,000
Jamnalal Bajaj Institute of Management Studies	INR 3,00,000

(5). Job & Placements for Master in Marketing Management

Marketing Management graduates can work in a variety of fields in both the private and public sectors. They work in an extensive variety of settings, consisting of banks, monetary organizations, and different businesses. To point out some jobs, could feature as an advertising manager, emblem manager, marketplace studies analyst, or income manager.

Job Profiles for Master in Marketing Management

Those candidates who have finished their Master in Management degree may work as:

Job Profile	Job Description
Marketing Manager	The Marketing Manager is in charge of creating and developing implementation and execution of strategic marketing plans for a company or entire organization to catch potential clients and retain existing customers also.
Sales Manager	Sales managers supervise the income team. They work immediately with salespeople, assigning income territory, and quotas, mentoring salespeople, assigning income training, and growing an income strategy. Sales managers study income records to estimate income ability and requirements.
Relationship Manager	Relationship managers are responsible for dealing with individual clients and advising them on numerous banking and financial products as well as providing services offered by banks.
Assistant Manager	Assistant Managers are responsible to help a manager keep the stores running often taking via a few managerial obligations and overseeing personnel and imparting respectable patron service.
Market Research Analyst	Market studies analysts are advertising specialists who help organizations in determining their market position so that their products and services can be promoted appropriately. They take a look at the competition and their advertising techniques, in addition, to studying and acquiring information from customers. They have a take observe patron choices to look if a service or product can expand.
Marketing Manager	An advertising and marketing supervisor is a person who manages the advertising and marketing of an organization or a product. He or she can be chargeable for numerous applications or products, or a selected one. Unauthorized feedback is prevented with the aid of using advertising and marketing managers, who tell the general public that the organization is reviewing and rectifying the product line.
Associate Professor	Associate Professor is in charge of academic discipline research and teaching responsibilities as suitable and must be designed to support and help the needs of the departments of the college.
Brand Manager	Brand managers are in price of making certain that the products, services, and product traces that belong inside their area are attractive to give and potential customers. They are in price of maintaining a brand of marketplace tendencies and supervising marketing and marketing and marketing sports to make certain that the supposed message for selected services or products is conveyed.
Consultant	Consultants are in charge to help the organization through expertise and advice to enhance their business performance regarding profitability, operations, management structure, and strategy.

Top Recruiters for Master in Marketing Management

Several organizations in India hire people who have completed a marketing management program. Marketing managers' employment and category are decided through their academic credentials and competencies. Companies lease them for the roles and profiles indexed above. The following are a number of the maximum famous recruiting firms:

Bharti Airtel	Hindustan Unilever
Vodafone Plc.	Tata Motors
Colgate	Hindustan Unilever Limited
L’Oreal India	Volkswagen
Sony India	PepsiCo
Hero Motocorp	LIC
Nestle	Mahindra & Mahindra
Johnson & Johnson	Amazon

Average Salary for Master in Marketing Management

After completing a Marketing Management course, students will have a range of employment opportunities. There are loads of professional possibilities to be had relying on one's instructional historical past and, of course, experience. In order to get the preferred career in a company, college students ought to have academic qualifications and experience.

Job Role	Average Annual Salary(INR)
Relationship Manager	INR 3,00,000-4,00,000
Sales Manager	INR 7,00,000-8,00,000
Marketing Manager	INR 6,00,000-7,00,000
Brand Manager	INR 9,00,000-10,00,000
Associate Professor	INR 5,00,000-6,00,000
Market Research Analyst	INR 5,00,000-6,00,000
Consultant	INR 8,00,000-9,00,000

(6). Career/Scope for Master in Marketing Management

Candidates who have completed the Master in Marketing Management have a wide variety of job opportunities in the private and government sectors as well. They may do marketing through web designing, social media, pay-per-click, search media optimization, search engine optimization, and articles.

Career options after Master in Marketing Management

After of entirety of the MMM course, the graduates can discover jobs in regions like Academic Institutions, Education& Research Institutes, FMCG companies, Catering Organizations, Sales, Banks, Retail, IT Companies, Recruitment Advertising Industries, etc. The graduates may even observe for us or NET/SET. Clearing those checks to make a profession similar to inside the Marketing Management sector. Some activity roles supplied to graduates are:

(i). Business Operations Manager
(ii). Executive Manager
(iii). Operations/Marketing Manager
(iv). IT Services Marketing Head
(v). Project Managers

Scope for Higher Education Master in Marketing Management

After finishing touch of a MMM course, the applicants can pick to soak up jobs or can maintain their similar studies. An extra diploma inside the equal area improves process opportunities. Obtaining better training can assist graduates research greater approximately the situation and input the sector of Marketing Management. Additionally, it could additionally assist them to boom their salary. Some higher education options are:

(i). PGDM
(ii). Ph.D
(iii). MBA

Skills that make you the Best MMM Graduates

Some college students are interested in studying approximately advertising and marketing control approaches that address merchandise and consumer satisfaction. Studying special managerial approaches in an organization or unit approximately Marketing Management helps scholars to attract evaluation and observations and put them into effect professionally within the future. The MMM path is wide-ranging and deep with inside the topics it explores the extraordinary tactics of Marketing Management. Some required skills are:

(i). Management Skills
(ii). Technical Skills
(iii). Communication
(iv). Problem-Solving Skills
(v). Analytical Skills

(7). FAQs

(1). What is a Master in Marketing Management?

Ans. A Master of Arts in Marketing Management is designed for college students who need to hold their formal schooling after finishing an undergraduate degree. This superior program is primarily based totally on the arts and social sciences and gives college students a well-rounded postgraduate education.

(2). What is the duration of the MMM course?

Ans. The duration is 2 years.

(3). What are the eligibility criteria for the MMM course?

Ans. The minimum eligibility is a bachelor's degree from a recognized institute and college.

(4). What is the common charge of a Master in Marketing Management?

Ans. The average fee for the course is INR 10,000-8,00,000.

(5). Is a Master of Marketing similar to an MBA?

Ans.MBA and Master of Marketing college students can also additionally take a few of the equal advertising courses, relying on the school. However, the MBA program consists of numerous sets of instructions that cross past marketing. MBAs, further to marketing, take widespread control of middle instructions in regions that include finance, operations, and strategy.

(6). What are the subjects protected in marketing?

Ans. Market analysis, promotion, purchaser behavior, emblem management, quantitative methodologies, virtual advertising and marketing, advertising, and marketing ethics are all topics in advertising and marketing.

(7). What abilities are vital for the Marketing Management course?

Ans. The competencies important for the Marketing Management direction are Analytical competencies, Communication competencies, Marketing competencies, Interpersonal competencies, Numerical ability, Brand awareness, and Relationship Building.

(8). What precisely is the motive of advertising and marketing management?

Ans. Marketing control is described because the planning, arranging, managing, and enforcing of advertising and marketing activities, strategies, plans, and methods intended to create and grow delivery for a firm's product variety or offerings that allows you to generate a profit.

(9). What are the professional alternatives with inside the Marketing Management course?

Ans. The professional alternatives after the Marketing Management route are Marketing Manager, Brand Manager, Market studies analyst, and Sales manager.

(10). What are the seven exclusive styles of net marketing?

Ans. Social media marketing, influencer marketing, associate marketing, e-mail marketing, content material marketing, search engine optimization (SEO), and paid marketing and marketing are the seven kinds of net marketing.