Master of Arts (MA) Advertising & Mass: Courses, Admission, Syllabus, Colleges, Eligibility, Entrance Exam, Career Scope and Salary

What is M.A. in Advertising and Mass Media?

The M.A. in Advertising & Mass Media Course teaches strategies required to succeed in today's fast-paced world of communications, as well as how governments employ public relations as a source of information during periods of conflict.

Print media, advertising, reporting, copywriting, and communication research are all taught. The ideas of mass media are interwoven into the program's disciplines, such as journalism, film and television, advertising, public relations, and multimedia. Students are kept up to date not only on the evolution of media trends but also on the style and presentation of its contents, thanks to the integration of disciplines. Such learning experiences are possible because of the modules' combination of theory and practice. There is a lot of usage of print media, advertising, reporting, copywriting, and communication research. The program's disciplines, such as journalism, cinema and television, advertising, public relations, and multimedia, are all infused with mass media concepts.

Students also acquire practical skills such as composing press releases, holding press conferences, creating public relations campaigns, and dealing with the media, as well as how to respond to bad news and make creative use of the internet and social media. The course teaches researchers how to control the public release of information about persons or organisations.

The course prepares students to connect with media outlets in order to promote the good elements of the entity they represent while minimising unfavourable perceptions of the business or people.

Eligibility Criteria for M.A. in Advertising and Mass Media

• The following are the qualifying requirements for M.A. in Advertising & Mass Media applicants. It should be mentioned that the eligibility standards for different institutes vary.
• Candidates must have graduated from a recognised university or institution with a degree in advertising and public relations.
• At the Intermediate level, a qualifying aggregate score of at least 50%-60% from any recognised institution or institute is necessary.
• Candidates who have completed a diploma in a relevant subject from a recognised university are eligible to apply for Lateral Entry admissions at a variety of institutions.
• The restricted group, such as SC/ST/OBC students, receives a 5% moderation.

Benefits of M.A. in Advertising and Mass Media

• Jobs in the news media, advertising and public relations firms, publishing houses, and research institutions are available to candidates. The need for writers who can create material for the online environment has continuously increased since the introduction of the Internet, and postgraduates might pursue content writing for the Internet as a career choice. In their spare time, students might work as freelancers.
• The course aims to increase students' awareness of the technical and aesthetic components of television journalism, as well as their ability to evaluate and analyse current events.
• They also have possibilities for additional education.
• They can find work in newspapers, journals, and magazines; commercial radio or television; market research firms; and other such places.

Future Scope of M.A. in Advertising and Mass Media

Aside from looking for work, students also have the choice of pursuing higher education. Students can choose from the following higher education options:

PhD: If a student wishes to continue in the same field of study, a PhD in Advertising & Public Relations is the best option. It is a three- to five-year programme with qualifying requirements, including a master's degree in a relevant field.

Career and Job Opportunities after M.A. in Advertising and Mass Media

Following completion of the course, an M.A. student can choose from a variety of work opportunities based on their academic achievement and acquired abilities. The applicants in the field are offered an average package of INR 2 to 12 LAKH. After earning an MA in Advertising & Mass Communication, one can pursue a career in one of the following fields: Digital Direction, Marketing Communication, Corporate Communication, Advertising, Public Relations, Media Planning, Event Management, Digital Media Expert Brand Management, Creative Direction, Copywriting, and Government Professional.

Fees Structure & Course Duration of M.A. in Advertising and Mass Media 

The typical annual cost ranges from INR 50,000 to INR 5,00,000. it is a 2-year full-time post-graduate course.