Master of Design (M.Des.) Fashion Management and Marketing Course Syllabus

Syllabus for Master of Design (M.Des.) Fashion Management and Marketing Course

The Master of Design (M.Des.) in Fashion Management and Marketing is a comprehensive program aimed at equipping students with the essential skills and knowledge required to excel in the dynamic and competitive fashion industry. The course syllabus encompasses a multifaceted approach, integrating elements of design, marketing strategies, consumer behavior analysis, branding, retail management, and trend forecasting. Students delve into core subjects like fashion business strategy, fashion marketing and branding, retail management, trend analysis and forecasting, consumer behavior, sustainable fashion practices, supply chain management, and fashion entrepreneurship. Additionally, the program often includes practical workshops, industry projects, internships, and exposure to real-world scenarios, allowing students to apply theoretical concepts to practical situations. By immersing themselves in this curriculum, students acquire a holistic understanding of the fashion industry, preparing them to navigate the complex realms of fashion management and marketing, shaping them into adept professionals capable of driving innovation and success in the field.

1st Year OR 1st & 2nd Semester Syllabus of Master of Design (M.Des.) Fashion Management and Marketing

S.no	Subjects
1	Basics of Fashion
2	Process of Garment Manufacturing
3	Fashion Finance & Economics
4	Fashion Marketing & Merchandising
5	Fashion Communication
6	Fashion Design Process
7	Fashion Styling & Photography

2nd Year OR 3rd & 4th Semester Syllabus of Master of Design (M.Des.) Fashion Management and Marketing

S.No	Subjects
1	E-commerce
2	Consumer Behavior
3	Fashion Event Management
4	Fundamentals of Entrepreneurship
5	Visual Merchandising & Window Display
6	Project