(1).
About the Course
The
Product Management MBA course is in the Master of Business Administration in
Product Management. It is a two-year postgraduate management program that deals
with the product management of an organization, manufacturing industry
production, schedule and personnel, raw material and equipment maintenance,
quality control, product coordination, etc. Product Management MBA jobs after
graduation include Product Manager, Senior Technical Director, Store department
manager, purchasing manager, business process manager, logistics manager,
inventory manager, etc.
Product
management is a course that is offered by several institutes across all over
India in the Post-Graduation level study. Any student enrolled in this course
on Product Management will be able to learn several facts while developing a
product. They will get knowledge about planning, organizing, forecasting,
developing, and at the end, marketing a product. They will get habituated to
this process as they have to work with it for the rest of their job period.
Product
Management courses are available online as well as offline mode. The Product
Management course's eligibility requirement is to complete 10+2 from a recognized
Board. However, there are some courses that are offered at PG and Masters
level. Some of the popular online product Management courses are offered by
Coursera, edX, Udemy, etc while for degree-level courses one can pursue MBA,
BBA, Ph.D. in Management, etc.
Students
will be familiar with the development of new products. Throughout the course,
they will get every required and relevant training which will help them build
up their knowledge from their teachers as well as working professionals with
years of experience. The course helps students to learn and apply skills that
are required in a tough situations in the professional field. The tactical
skills and necessary strategies will help those students a lot when they are
working in the professional field.
Product
Management courses cost around INR 10 - 20 lakhs if pursued offline from top
Management colleges in India while for online courses the average fee is
between INR 5 to 35 K. However several Product Management courses are offered
free of cost.
After
completing the Product Management courses, one can find lucrative and
high-profile job opportunities in the private as well as government sectors.
Top recruiting companies for Product Managers include CISCO, IBM, HCL, Google,
Cognizant, Amazon, and TCS. According to Glassdoor, the average salary in India
after taking product management courses is INR 15,00,000, which increases with
experience and skills.
Course
Highlights
Given below are a few of the important highlights of the program.
Particulars | Value |
Course Type | Degree |
Course Level | Post Graduate |
Degree Duration | 2 Years |
Examination Type | Semester based |
Eligibility Criteria | Bachelor’s Degree in Any Discipline with 45-50% Aggregate Marks |
Admission Process | Entrance Exam and Merit Based |
Age | No age limit |
Entrance Exam | CAT, XAT, SNA, GMAT |
Average Fees | INR 2 - 15 LPA |
Average Salary | INR 5 - 15 LPA |
Job Profiles | Product Manager, Senior Technical Manager, Floor Shop Manager, Purchase Manager, Business Process Manager, Logistics Manager, Inventory Manager, etc. |
Top Recruiters | TCS, Microsoft, Godrej, Reliance |
MBA
in Product Management course is a very reflective and exciting stream of
education. Students can gauge the intrinsic worth of an MBA in Product Management
course because it offers more avenues of employment opportunities than any
other stream. Thus, the MBA in Product Management job scope is forever widening
and appealing.
Diversity
in Job roles
There
is a diverse range of job roles available for the graduates of this course.
Since the specializations available to the students are very flexible, it
enables the students to pursue a wide range of roles in their careers.
(2).
Admission Process
Admission
to the MBA in Product Management is possible through both entrance examination
and merit-based selection. Many universities offer direct and examination-based
admission to the MBA in Product Management course..
Candidates
applying for the MBA in Product Management must have their results from the
respective entrance examination boards required by the selected/chosen
universities. Although the admissions process varies from college to college,
here are the steps you generally need to take to gain admission.
Types
of MBA in Product Management Courses
Aspirants
can pursue the MBA in Product Management course in full-time, distance, or
part-time mode. Below are the types of MBA in Product Management courses in
detail:
(1). Distance
Learning MBA in Product Management
Many
universities and colleges in India offer distance learning MBA courses in
product management. The course is designed keeping the Distance Education
methodology in mind. This course is designed for students who cannot afford to
attend on-campus or similar classes engaged in some form of work and cannot
make time for a full-time course.
(2). Part-Time
MBA in Product Management
The
part-time MBA in Product Management course is designed for students who cannot
attend regular classes. Part-time courses either entail weekend or night classes
or online classes, depending on the type of course. The advantage of the
part-time MBA in Product Management course is that students can pursue this
course while simultaneously being engaged in employment, research, etc.
(3).
Full-Time MBA in Product Management
The
full-time MBA in Product Management program is typically for 2 years, during
which students will be required to take in-person classes, hand in assignments,
and take exams on campus. The advantage of a full-time MBA in Product Management
course is that students will gain much more exposure, experience, and knowledge
through direct interaction with their peers and professors.
Eligibility
Criteria
To
get admission into different institutes that offer the Postgraduate course in
Product Management, candidates require certain eligibility criteria. Those are
as follows:
(i).
Applicants must be university graduates for admission to multiple institutions
in this course. They must have a degree from any recognized board or university.
(ii). Candidates from Science, Arts, Commerce, Business Administration, or any
other background are eligible to take admission to any institute offering this
PG course. However, they may need to qualify for the entrance exam.
(iii). However, any student who has already completed their postgraduate studies
in any discipline and is trying to opt for this course may also apply without
any doubt.
(iv). According to most of the institutes that offer product management
courses, they accept applicants with a minimum total of 50% during the UG
course. However, students from the reserved category have no minimum marks
criteria for their admission.
(v). There is no upper age limit for a candidate who is seeking admission to
this course. However, he/she must be at least 20 years old or above to be
eligible to get admission to those respective institutes.
Admission
Process
The
Admission Process to online Product Management courses is very simple and can
be accessed easily. There are various Product Management courses available
online as degree, certification, or Diploma courses. For admission to such
courses candidates just need to register themselves on the course provider's
website and enroll for their desired course by paying the fees (if required).
Accepted
Entrance Exams
Entrance exams are a common and popular means for some colleges to have a screening to decide which student must be admitted to the course. Many well-known colleges across the country have made a name for themselves by conducting world-class research projects. These colleges often hold entrance exams because the demand to enter these colleges exceeds the number of places available. Listed below are some of the popular exams:
XAT | MAT | GMAT |
EMAT | CMAT | CAT |
NMAT by GMAC | PGCET | GMAT |
SNAP |
Skills
Required
The skills required to pursue an MBA in a Product management program are the same as the skills required for any management course. Check the list below:
Dedication | Teamwork | Eye for detail |
Leadership qualities | Goal-oriented | Research-oriented |
Management skills | Strong mathematical skills | Good communication skills |
Good grip to solve numerical skills | Analytical thinking | Patience |
Flair for leadership | Problem-solving Skills | Computing skills are a big plus |
Business acumen | Creative mindset | Persuasive skills |
Ability to handle complex situations and keep calm |
Fee
Structure
The MBA in Product Management course fee is not fixed and depends on many factors. Some of the factors that influence MBA product management fees include location, faculty, demand, infrastructure, and facilities available to students. The average Product Management MBA course fee in India is around INR 2 to 10 LPA.
Name of College | Total Fee Structure (INR) |
International Council for Management Studies | Rs. 1 LPA |
Symbiosis Institute of Business Management | Rs. 10 LPA |
Indian Institute of Management Training | Rs. 7 LPA |
Indian Management Training and Research Institute | Rs. 8 LPA |
Selection
Process
The
selection process for the courses under MBA in Product Management in India is
usually the same irrespective of the specialization. Generally, once the
application for the course is received, the colleges decide on the selection of
the candidates based on the marks obtained by them in the entrance exams. In
addition, the merit obtained by the candidates in the university courses also
plays an important role.
(3).
Course Comparison
MBA
in Product Management generally means and is aimed at students who are
interested and inclined in the humanities and social sciences.
MBA
in Product Management v/s PGD in Product Management
The following table shows the differences between MBA in Product Management and PGD in Product Management:
Parameters | MBA in Product Management | PGD in Product Management |
Course Name | Master of business administration in Product Management | Post Graduate Diploma in Product Management |
Stream | Commerce | Commerce |
Course Duration | 2 years | 1-2 years |
Eligibility Criteria | Graduation with 50% aggregate | Graduation with 50% aggregate |
Entrance Exams | SNAP, CAT, MAT, GMAT, XAT | SNAP, CAT, MAT, GMAT, XAT |
Top College | Indian Management Training and Research Institute, Indian Institute of Management Training, Symbiosis Institute of Business Management, International Council for Management Studies | Indian Management Training and Research Institute, Indian Institute of Management Training, Symbiosis Institute of Business Management, International Council for Management Studies |
Course Fee | INR 2-10 LPA | INR 2-10 LPA |
(4).
Top Colleges
The table below lists some of the best universities that offer graduate-level product management courses:
Top
City-wise College
Check the table below for the top city-wise MBA in Product Management colleges in India:
Bangalore | Pune | Delhi |
Christ University | Fergusson College | Lady Shri Ram College for Women |
Vivekananda Degree College | MCASC | Miranda House |
Jain University | St. Mira’s College for Girls | Hindu College |
Kristu Jayanti College | MES Abasaheb Garware College | Hansraj College |
Presidency College | Symbiosis College of Arts and Commerce | Ramjas College |
Kolkata | Hyderabad | Chennai |
Presidency College | Nizam College | Loyola College |
St. Xavier’s College | AV College of Arts, Science, and Commerce | Presidency College |
Adamas University | Osmania University College for Women | Madras Christian College |
Lady Brabourne College | St. Ann’s College for Women | Women’s Christian College |
Jadavpur University | St. Francis College for Women | Guru Nanak College |
Top
MBA in Product Management Government & Private Colleges
There are several top Government & private Colleges offering quality MBA in Product Management programs across the country. Check the table below for the top MBA in Product Management in government & private colleges in India:
Type of College | Name of College |
Government | Lady Shri Ram College for Women |
Loyola College | |
Miranda House | |
Presidency College | |
Hindu College | |
Private | St. Xavier’s College |
Christ University | |
BML Munjal University) | |
Madras Christian College | |
Fergusson College |
(5).
Job & Placements
Graduates of
this profession can find a wide range of job prospects in the commercial and
public sectors after completing product management courses. High-profile
positions include Brand Manager, Product Manager, Product Marketing Manager,
and many others.
Some
certified product Management courses provide placement prospects upon
completion of the classes. Candidates may find job possibilities in manufacturing,
finance, market research, software business, and advertising.
Job
Profile
The table below depicts some of the most common job profiles that one may pursue after finishing Product Management courses, along with their tasks and responsibilities and typical salaries:
Job Profile | Average Annual Salary | Job Description |
Marketing Professionals | INR 4-5 LPA | Marketing professionals discover the methods and approach businesses employ to gain customers and clients. They calculate the cost and budget based on the product's demand and supply. |
Product Manager | INR 7-15 LPA | A Product Manager is in charge of a product's lifespan, from conception to conclusion. Also responsible for various product and customer service transactions and monitoring the specifics of all items daily. |
Business Development Manager | INR 4-6 LPA | A Business Development Manager is in charge of discovering new business possibilities for the firm to increase profitability and create income. Also, finding and building appropriate ties with other clients and businesses. |
Sales Manager | INR 5-11 LPA | Pricing, promotion, sales, marketing, strategy, market research, and other public relations operations are all the responsibility of a Sales Manager. |
Marketing Managers | INR 4-10 LPA | Marketing Managers are in charge of overseeing and developing strategies for marketing items and increasing sales. They are also in charge of their industry's advertising initiatives. |
Top
Recruiters
As the Product Management course is strictly related to the product, its manufacturing, and other required steps, therefore product-based companies are used to recruit more candidates from this field. There are some big names in the world who use to recruit candidates from this field. Those companies are as follows:
Tata | IBM | Nestle | Capgemini |
TCS | IDBI | Nokia | Castrol |
Vedanta | McKinsey & Company, Inc. | Oracle India Pvt. Ltd | Cipla |
Wenger and Watson | Mettl | Pfizer | Cisco |
Reliance | Abbott | Deloitte | |
Samsung | HCL | Amazon | E&Y |
Siemens | HSBC | Boston Consulting Group | Flipkart |
Employment
Areas
After
completion of this course in product management, a student can get several job
opportunities. However, most of the jobs available in this field are in the private
sector. A candidate can get the role of a product manager or other related post
at the beginning. However, they get promoted according to their performances.
Here are the few sectors, where a candidate can get jobs are as follows:
E-commerce firms | Hospitality & Telecom | Automobiles |
Engineering Goods | Iron-steel & Metal Industry | Manufacturing |
Finance | IT and Energy Sectors etc. | Manufacturing Area |
Food manufacturing firms | Advertising | Market research |
Heavy Machinery Industry | Automobile firms | Personal care product firms |
Home products manufacturers | Chemical and Fertilizer | Software industry |
Salary
of an MBA in Product Management Graduate
The
MBA in Product Management salary for the graduates can differ according to the
specialization that the aspirants decide to pursue. Other factors that can
affect MBA in Product Management salary in India include experience, geography,
and the industry they are working in.
Graduates
can increase their salary by doing internships and work placements as it would
add to their experiences. The average MBA in Product Management jobs salary for
graduates is around INR 3 - 15 LPA. Some of the designated salary given below:
(i).
Marketing Executive - Rs. 2,89,189-10,90,000
(ii). Marketing Director - Rs. 10,00,000-16,70,000
(iii). Brand Manager - Rs. 15,00,000-50,00,000
(6).
Career/Scope
MBA
In Product Management focuses on topics and chooses electives that are directly
relevant to product management jobs. An MBA in product management can make a
big difference for many of the juicy roles in the field. Candidate can become a
better product manager in any industry from time to time as his experience is
increased. To build your personality and get to know the business world in real
life sense MBA in Product Management can be considered a comprehensive
development course.
Various Jobs
in Product Management:
(i). Product Manager
(ii). Senior Product Manager
(iii). Associate Product Manager
(iv). Global Product Manager
Career
options after MBA in Product Management
There
is absolutely no doubt that the Product Management course has a big prospect in
this country. It is a field that is newer in the market, and comparatively
fewer people are attached to this. As time flies, this will surely be
developed, and people will get more attracted to it. Indeed, every organization
in the world is always trying to bring its best product to the market. Thus,
their approach, offerings, a marketing strategy will be different.
Since the product management field is huge and has the options for the students to shine. One requires certain skills and patience besides his/her theoretical knowledge. After completion, students might get positions of manager, assistant manager, specialist, quality analyst, and more product-related posts.
Brand Manager– New Product Initiatives | Assistant Manager/Manager - Product |
Delivery Manager – Product | Group Product Manager |
Manager – New Product Development | Product Marketing Manager |
Product Development Manager |
Scope
of MBA in Product Management for Higher Education
Students
can pursue many specializations under MBA in Product Management. There are also
many higher study options available for graduate students after an MBA in
Product Management degree, which can help them better understand the subject.
Additionally,
getting more education can help students pursue research careers if they are
interested. Listed below are some of the popular higher education options
available for students:
(i). Ph.D.
(ii). M.Phil
Skills
that make you the Best MBA in Product Management Graduate
There
are many complex and soft skills that MBA in Product Management graduates need
to possess to succeed in their careers. These are not necessarily skills that
students can get in a classroom setting. Instead, these are skills that are
learned through experience.
Therefore,
students should always put in the effort to go out of their comfort zone and
gain as much experience as possible. Some of these skills include:
(i).
Quantitative Analysis Skills
(ii). Research Skills
(iii). Analytical Skills
(iv). The Ability to Work Under Pressure
(v). Interpersonal Skills
(7).
FAQs
(1). Why do we need product
management?
Ans. Product management courses are very useful as they focus on designing,
organizing, developing, and marketing a product so that it matches the
customer's demand which maximizes the sales and profit of an organization.
Product Management directly impacts the production and profits of the company.
(2). What is the duration of the MBA
in Product Management Course?
Ans. The duration of
an MBA in Product Management is 2 years.
(3). How much salary does one get after an
MBA in Product Management?
Ans. The average salary after MBA in Product Management ranges from INR
5-15 lakh.
(4). How much fee is required for an MBA
in Product Management?
Ans. The fee charged can be anywhere between INR 2-15 lakh.
(5). What qualifications are needed
for product management?
Ans. For Product
Management courses one needs to complete their 10+2 or graduate with a minimum
aggregate of 50% marks from a recognized University/ Board. Apart from academic
qualifications, one should also possess certain skills.
(6). What are the key skills to
effective product management?
Ans. Some of the
skills for effective product management are listed below:
(i). Critical and Innovative Thinking
(ii). Leadership Skills
(iii). Good Communication skills
(iv). Marketing Skills
(v). Problem Solving
(vi). Time Management, etc
(7). Can we pursue any degree courses
in the field of Product Management?
Ans. Yes, one can opt
for the BBA, BBM, or MBA in Product Management offered at UG and PG levels. One
can pursue degree courses if one fulfills the eligibility requirements for the
course.
(8). What are the 3 major areas of
product management?
Ans. Product Management courses are typically divided into three categories:
strategic product management, technical product management, and Go-To-Market or
Product Marketing.
(9). Is this field suitable for both
boys and girls equally?
Ans. Apart from those office work, candidates who are working in this field
need to work hard to get success. However, anyone either boys or girls who are
physically fit enough and determined to do something in this field can go
ahead. However, boys are more suitable for this post.
(10). What is the duration of work in
the field of Product Management?
Ans. The time requirement while working for any particular organization will
vary. On average, all employees need to work for 8-10 hours for any
organization for which he/she is working. However, it may vary depending on job
profile, location, other requirements, and many more. However, overtime work
may be required for a certain period.
(11). What is the difference between
Product Management and Project Management?
Ans. The major
difference between Product Management and Project Management is that Product
Management mainly focuses on external aspects of the product on the customer's
side whereas Project Management focuses internally to complete the given
project within the time and under budget.
(12). What are the job Profiles one
can pursue after completing Product Management courses?
Ans. One can pursue several high-profile job roles depending on their skills,
knowledge, and experience. Listed below are some of the job profiles in which
one can work:
(i). Sales
Manager
(ii). Product Marketing Manager
(iii). Business Development Manager
(iv). Product Brand Manager
(v). Business Head, etc.
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