1 Years
Post Graduate
Management
Full Time
Retail Management focuses on retail strategies, merchandising, inventory management, and customer relations. Graduates are prepared for careers in retail operations and management.
The syllabus for the Post Graduate Diploma in Retail Management focuses on equipping students with the knowledge and skills needed to excel in the dynamic world of retail. Students will delve into retail fundamentals, including the intricacies of marketing, merchandising, and supply chain management. Understanding consumer behavior is a critical aspect, enabling students to grasp the psychology behind buying decisions and effectively manage customer relationships. Additionally, the program emphasizes retail strategy formulation, encompassing multi-channel retailing and the growing importance of e-commerce and online retailing. Store management, from planning and layout to efficient operations, forms a vital part of the curriculum, preparing graduates for leadership roles in the ever-evolving retail sector.
1st Year OR 1st & 2nd Semester Syllabus of Post Graduate Diploma in Retail Management
| Subject | Topics Covered |
| Retail Management Principles | Introduction to Retail Management, Retail Operations |
| Retail Marketing | Retail Marketing Strategies, Consumer Behavior |
| Merchandising and Inventory Management | Retail Merchandising, Inventory Control |
| Retail Sales and Customer Relationship Management | Retail Selling Techniques, Customer Relationship Management |
| Store Operations and Visual Merchandising | Store Layout and Design, Visual Merchandising Techniques |
| Retail Analytics and Business Intelligence | Data Analysis, Business Intelligence in Retail |
| Supply Chain Management in Retail | Logistics and Distribution, Supplier Management |
| E-commerce in Retail | Online Retail Strategies, E-commerce Platforms |
| Retail Strategy and Entrepreneurship | Retail Strategic Planning, Entrepreneurship in Retail |
| Retail Finance and Accounting | Financial Management in Retail, Retail Accounting |
| Retail Laws and Ethics | Legal Aspects in Retail, Ethical Practices in Retail |
Projects
As part of the PGD in Retail Management program, students are
often required to undertake a project that allows them to apply their knowledge
and skills in a real-world retail management scenario.
Here are project ideas for PGD in Retail Management:
(1). Customer Loyalty Program Development
(2). Visual Merchandising Plan for a Retail Store
(3). Supply Chain Optimization in a Retail Company
(4). E-commerce Website Development for a Retail Brand
(5). Market Research and Competitive Analysis for a Retail Product
Launch
Reference Books
Here are reference books for PGD in Retail Management:
(1). "Retail Management: A Strategic Approach" by Barry Berman
and Joel R. Evans
(2). "The New Rules of Retail: Competing in the World's Toughest
Marketplace" by Robin Lewis and Michael Dart
(3). "Retailing Management" by Michael Levy and Barton A.
Weitz
(4). "Strategic Retail Management: Text and International
Cases" by Joachim Zentes, Dirk Morschett, and Hanna Schramm-Klein
(5). "Retail Marketing and Branding: A Definitive Guide to
Maximizing ROI" by Jesko Perrey and Dennis Spillecke
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