PGD in Retail Management Program Syllabus & Subjects

Post Graduate Diploma in Retail Management Syllabus

Retail Management focuses on retail strategies, merchandising, inventory management, and customer relations. Graduates are prepared for careers in retail operations and management.

Syllabus of PGD in Retail Management

The syllabus for the Post Graduate Diploma in Retail Management focuses on equipping students with the knowledge and skills needed to excel in the dynamic world of retail. Students will delve into retail fundamentals, including the intricacies of marketing, merchandising, and supply chain management. Understanding consumer behavior is a critical aspect, enabling students to grasp the psychology behind buying decisions and effectively manage customer relationships. Additionally, the program emphasizes retail strategy formulation, encompassing multi-channel retailing and the growing importance of e-commerce and online retailing. Store management, from planning and layout to efficient operations, forms a vital part of the curriculum, preparing graduates for leadership roles in the ever-evolving retail sector.

1st Year OR 1st & 2nd Semester Syllabus of Post Graduate Diploma in Retail Management

Subject	Topics Covered
Retail Management Principles	Introduction to Retail Management, Retail Operations
Retail Marketing	Retail Marketing Strategies, Consumer Behavior
Merchandising and Inventory Management	Retail Merchandising, Inventory Control
Retail Sales and Customer Relationship Management	Retail Selling Techniques, Customer Relationship Management
Store Operations and Visual Merchandising	Store Layout and Design, Visual Merchandising Techniques
Retail Analytics and Business Intelligence	Data Analysis, Business Intelligence in Retail
Supply Chain Management in Retail	Logistics and Distribution, Supplier Management
E-commerce in Retail	Online Retail Strategies, E-commerce Platforms
Retail Strategy and Entrepreneurship	Retail Strategic Planning, Entrepreneurship in Retail
Retail Finance and Accounting	Financial Management in Retail, Retail Accounting
Retail Laws and Ethics	Legal Aspects in Retail, Ethical Practices in Retail

Projects

As part of the PGD in Retail Management program, students are often required to undertake a project that allows them to apply their knowledge and skills in a real-world retail management scenario.

Here are project ideas for PGD in Retail Management:

(1). Customer Loyalty Program Development

(2). Visual Merchandising Plan for a Retail Store

(3). Supply Chain Optimization in a Retail Company

(4). E-commerce Website Development for a Retail Brand

(5). Market Research and Competitive Analysis for a Retail Product Launch

Reference Books

Here are reference books for PGD in Retail Management:

(1). "Retail Management: A Strategic Approach" by Barry Berman and Joel R. Evans

(2). "The New Rules of Retail: Competing in the World's Toughest Marketplace" by Robin Lewis and Michael Dart

(3). "Retailing Management" by Michael Levy and Barton A. Weitz

(4). "Strategic Retail Management: Text and International Cases" by Joachim Zentes, Dirk Morschett, and Hanna Schramm-Klein