1 Years
Post Graduate
Management
Full Time
Post Graduate Diploma in Marketing Management delves into marketing principles, consumer behavior, market research, advertising, and brand management. Students gain the expertise to develop and execute effective marketing strategies.
The Post Graduate Diploma in Marketing Management (PGDMM) program emphasizes marketing strategies and management skills. Core courses cover marketing principles, market research, and consumer behavior. Specialized subjects include brand management, digital marketing, and marketing analytics. Students often work on marketing projects, conduct market research, and gain practical experience in developing marketing campaigns. Graduates are well-prepared for careers in marketing management, product management, and market research.
Syllabus
& Subjects
The syllabus of the Post Graduate Diploma in Marketing includes topics that are fundamental in nature and move deep into Marketing. Some of the subjects are Principles of Management, Marketing Management, Marketing Research, Internet Marketing, etc. With the assistance of those subjects, you can still increase your deep knowledge of the subject. The semester-wise syllabus is provided below for your better reference. However, the syllabus can vary a bit depending on the college.
| Semesters | Subjects |
| Semester I | Marketing Management |
| Human Resource Management | |
| Principles of Management | |
| Financial Accounting | |
| Fundamentals of Communication and Interview Preparation | |
| Managerial Economics | |
| Semester II | Mastering The Interview and Networking Skills |
| Innovation Management | |
| Strategic Management | |
| Cost Accounting | |
| The Integrative Manager | |
| Elective Project | |
| Semester III | CRM |
| Marketing Finance | |
| Distribution Management | |
| Marketing Research | |
| Consumer Buyer Behavior | |
| Advertising and Sales Promotion | |
| Semester IV | Social Media Marketing |
| Product/ Brand Management | |
| E-Commerce | |
| Internet Marketing | |
| Project | |
| Elective Subjects | Customer Relationship Management |
| Rural Marketing | |
| Sales and Distribution Management | |
| International Marketing |
Projects
PGDM
in Marketing course projects is an important segment of the course curriculum.
The projects are accessed by the professors to evaluate and judge the students'
understanding of those subjects. Students can pick out their direction and
mission consistent with their specialization. Given below are some of the
course projects:
Reference
Books
Books are termed to be the greatest investment that an aspiring individual can invest in PGDM Marketing books can help students to understand the core topics and they also can learn about various topics according to their interests. Books will definitely have a great impact on the student’s life Given below are some of the important books:
| Name of Author | Name of Book |
| Siddharta Raut and Pradeep Kashyap | Rural Marketing |
| Schiffman and Kanuk, Prentice-Hall | Consumer Behavior |
| Philip Kotler | Marketing 4.0 |
| Philip Kotler | Marketing Management |
| Richard R Still | Sales Management |
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