BBA (Business Analytics) - Amity University (AU), Gurugram

About BBA in Business Analytics

A Bachelor of Business Administration (BBA) in Business Analytics is an undergraduate degree program that combines the principles of business administration with the techniques of data analysis and analytics. This program equips students with the essential knowledge and skills to make data-driven decisions in the corporate world. It is designed to meet the growing demand for professionals who can leverage data to identify trends, patterns, and insights to drive strategic business decisions and enhance overall performance.

Throughout the BBA in Business Analytics program, students typically gain a solid foundation in business management and core subjects like marketing, finance, accounting, and operations management. Alongside this, they delve into data analytics, learning statistical methods, data mining, data visualization, and predictive modelling. By understanding how to collect, analyze, and interpret data, graduates can help organizations optimize their processes, identify opportunities for growth, and mitigate risks.

The program's multidisciplinary nature prepares students to work across various industries, including finance, marketing, healthcare, and consulting. They can pursue roles such as data analysts, business intelligence analysts, market research analysts, and operations analysts. Moreover, with the increasing significance of data-driven decision-making in the modern business landscape, graduates with a BBA in Business Analytics will likely have promising career prospects and be valuable assets to their employers.

Course Highlights of BBA in Business Analytics

Particulars	Values
Course Name	Bachelor’s of Business Administration in Business Analytics
Course Level	Post Graduate (PG)
Course Duration	3 years
Examination Type	Semester System
Eligibility Criteria	A 10+2 with 50%-60% marks from a recognized board or university, with Maths as a required subject
Admission Process	Merit/Entrance Based
Specialization	Business Analytics
Internship	Yes
Entrance Exams	CUCET, UGAT, SET, NMIMS, IPMAT, DU JAT
Course Fee	INR 4-13 Lakhs
Average Annual Salary	INR 3 – 8 LPA
Top Recruiters	Accenture, JP Morgan, Deloitte, Wells Fargo, Mu Sigma Analytics, Fractal Analytics, Manthan, Latent View, Tiger Analytics, Absolutdata, Convergytics, UST Global, Cartesian Consulting, BRIDGEi2i
Job Profiles	Data Scientist, Quantitative Analyst/Modeller, Data Business Analyst, Business Analyst Consultant, Financial Analyst, Marketing Analyst, Data Mining Executive, Business Intelligence and Analytics Consultant, etc.

Why Study BBA in Business Analytics?

Studying BBA (Bachelor of Business Administration) with a specialization in Business Analytics can offer numerous advantages and open up exciting career opportunities in the ever-evolving business world. Here are some reasons why pursuing a BBA in Business Analytics can be beneficial:

(1) Blend of Business and Technology: BBA in Business Analytics programs combine business knowledge with data analytics skills. This unique combination allows graduates to understand business operations, strategies, and decision-making processes while leveraging data and technology to make informed choices.

(2) High Demand for Data-Driven Decision Makers: In today's data-driven economy, companies rely heavily on data analytics to gain insights, optimize processes, and make strategic decisions. There is a growing demand for professionals who can interpret data and turn it into actionable insights.

(3) Competitive Advantage: Having expertise in business analytics gives graduates a competitive edge in the job market. Employers value individuals who can analyze complex data sets, identify patterns, and contribute to data-driven decision-making.

(4) Diverse Career Opportunities: BBA in Business Analytics opens doors to various career paths. Graduates can pursue roles such as business analyst, data analyst, market research analyst, digital marketing analyst, operations analyst, and more.

(5) Salary Potential: Careers in business analytics often come with attractive salary packages due to their high demand and the value they bring to organizations. With experience and expertise, professionals in this field can command competitive salaries.

 (6) Contribution to Business Growth: Business analytics professionals play a crucial role in driving business growth by identifying opportunities for improvement, optimizing processes, and helping businesses stay competitive in the market.

(7) Continuous Learning and Innovation: The field of business analytics is continually evolving with advancements in technology and data analytics tools. As a result, professionals in this domain have the opportunity for ongoing learning and stay at the forefront of innovation.

(8) Versatile Industry Application: Business analytics skills are not limited to a specific industry. Every sector, including finance, healthcare, e-commerce, manufacturing, and more, can benefit from data-driven insights and decision-making.

(9) Entrepreneurial Opportunities: Business analytics skills can be valuable for aspiring entrepreneurs. Analyzing market trends, customer behavior, and competition can help entrepreneurs make informed decisions while launching and growing their ventures.

(10) Impactful Problem-Solving: Business analytics professionals have the opportunity to solve real-world business challenges and contribute to meaningful organizational outcomes. This sense of impact and purpose can be highly rewarding in one's career.

Overall, a BBA in Business Analytics equips students with a powerful skill set that blends business acumen with data analytics expertise, making them well-positioned to thrive in the dynamic and data-centric business landscape of the future.

Eligibility Criteria of BBA in Business Analytics

The eligibility criteria for a Bachelor of Business Administration (BBA) in Business Analytics may vary depending on the university or educational institution offering the program. However, here are some common eligibility requirements you might encounter:

(1) Educational Qualifications: Applicants are generally required to have completed their secondary education, typically 12 years of schooling or an equivalent diploma. Specific subject requirements may vary from one institution to another.

(2) Academic Performance: Most universities set minimum academic performance criteria, such as a certain GPA or percentage in the qualifying examinations. The exact requirements can vary from institution to institution.

(3) Mathematics Background: Since Business Analytics involves statistical analysis and quantitative methods, some universities may require applicants to have a strong background in mathematics during their high school studies.

(4) Language Proficiency: International applicants, or those from non-English speaking countries, may need to demonstrate proficiency in the English language through standardized tests like TOEFL or IELTS.

(5) Entrance Exams: Some universities may conduct entrance exams to assess the applicant's aptitude and knowledge related to business and analytics.

(6) Personal Statement or Interview: Universities might also require applicants to submit a personal statement or attend an interview to evaluate their motivation, interest, and alignment with the program's goals.

It's essential to remember that eligibility criteria can change over time and might differ across institutions. Always refer to the specific university's official website or admissions office for the most up-to-date and accurate information regarding eligibility requirements for the BBA in Business Analytics program.

Admission Process of BBA in Business Analytics

The admission process for a BBA (Bachelor of Business Administration) program with a specialization in Business Analytics may vary depending on the university or college you are applying to. However, here are some common steps you can expect in the admission process:

(1) Eligibility Criteria: Check the eligibility criteria for the BBA program with a specialization in Business Analytics. Typically, you'll need to have completed your high school education or equivalent with a certain minimum percentage or grade point average.

(2) Entrance Exam (if applicable): Some universities may require you to take an entrance exam as part of the admission process. The entrance exam may assess your aptitude, English language proficiency, quantitative skills, and logical reasoning.

(3) Application Form: Fill out the application form for the BBA program, which can usually be done online through the university's website. Ensure that you provide accurate information and complete all the required fields.

(4) Academic Transcripts and Documents: You will need to submit your academic transcripts from high school or equivalent educational qualifications. Some institutions may also require other documents like letters of recommendation, a statement of purpose, and a resume.

(5) Personal Interview (if applicable): Some universities may conduct a personal interview to evaluate your communication skills, motivation, and suitability for the BBA program with a focus on Business Analytics.

(6) Merit List or Selection Process: Based on your academic performance, entrance exam scores (if applicable), and other evaluation criteria, the university will prepare a merit list or conduct a selection process to shortlist candidates for admission.

(7) Admission Offer: If you meet the necessary criteria and your application is successful, you will receive an admission offer from the university. This offer will usually include details about the program, fees, and any other relevant information.

(8) Acceptance and Enrollment: After receiving the admission offer, you will need to accept the offer and complete the enrollment process by paying the required fees and submitting any additional documents requested by the university.

It's essential to research and review the admission requirements and process for each specific university you are interested in applying to. The admission deadlines, entrance exams (if any), and specific requirements may differ from one institution to another. Make sure to start the application process early and be well-prepared for any entrance exams or interviews that may be part of the admission process.

Skills Required for BBA in Business Analytics

A BBA (Bachelor of Business Administration) in Business Analytics is a degree program that combines business management principles with data analytics and data-driven decision-making. To succeed in this field, students are expected to acquire a diverse set of skills to tackle complex business problems using data-driven insights. Here are some essential skills required for a BBA in Business Analytics:

Analytical Skills	Business Knowledge
Statistical Knowledge	Critical Thinking
Data Management	Communication Skills
Data Visualization	Ethics and Privacy
Programming Skills	Project Management
Machine Learning	Domain-specific Knowledge

Entrance Exams for BBA in Business Analytics

Students are not typically required to pass entrance exams for a BBA degree, as most colleges offer this program on a merit basis. On the other hand, some universities and colleges organize entrance exams. Students may be required to pass the same exam for admission to the BBA in Business Analytics program. However, these examinations are only necessary if the student is not admitted to the course because of his/her ability.

Here are some of the most popular entrance exam results that students can use to apply for BBA courses in Business Analytics in India:

Common University Entrance Test (CUET)	NMIMS National Test for Programs After Twelfth (NMIMS NPAT)
Delhi University Joint Admission Test (DU JAT)	IPM Aptitude Test
Symbiosis Entrance Test (SET)	All India Management Association Under Graduate Aptitude Test (AIMA UGAT)
Christ University Entrance Test	AIMS Test for Management Admissions (ATMA)

Fee Structure for BBA in Business Analytics

Fees for BBA Business Analytics India program, like any other degree, vary depending on various factors like type of university (public or private), length of program, location, course content, ranking, reputation/goodwill, etc. The following table shows the expected average fees for BBA courses in economic analysis programs at several of India's leading management institutes:

Name of College	Average Annual Fees
Alakh Prakash Goyal Shimla University	INR 2.10 Lakhs
Amity International Business School	INR 15.48 Lakhs
International School of Business Management	INR 2.61 Lakhs
Jindal Global Business School	INR 13.50 Lakhs
Chandigarh University	INR 4.41 Lakhs

Course Comparison of BBA in Business Analytics

The following table shows the comparison between BBA in Business Analyticsand BBA in Management:

Parameters	BBA in Business Analytics	Bba in Management
Course Name	Bachelor of Business Administration in Business Analytics	Bachelor of Business Administration in Management
Course Overview	It is an undergraduate degree program that combines the principles of business administration with the techniques of data analysis and analytics	BBA Management prepares students by training them with various tools involved in business management studies. The course also focuses on improving communication skills and entrepreneurship skills.
Course Duration	3 years	3 years
Course Level	Under Graduate (UG)	Under Graduate (UG)
Eligibility Criteria	A 10+2 with 50%-60% marks from a recognized board or university, with Maths as a required subject	Passed Class 12 with an aggregate of at least 50% marks
Admission Process	Merit/Entrance Based	Merit/Entrance Based
Career Prospect	Data Scientist, Quantitative Analyst/Modeller, Data Business Analyst, Business Analyst Consultant, etc.	Production Manager, Human Resource Manager, Business Consultant, Finance Manager, etc.
Average Annual Salary	INR 3 – 8 LPA	INR 3,00,000 - INR 7,00,000

Top Colleges of BBA in Business Analytics

Listed below are some of the top BBA in Business AnalyticsColleges in India which offer the course:

Name of College	AverageAnnualFee(INR)
School of Management, Dr DY Patil University	Navi Mumbai
Faculty of Management Studies, Manav Rachna International Institute of Research and Studies	Faridabad
GEMS B School	Bangalore
GITAM Hyderabad Business School	Hyderabad
Institute of Engineering and Management	Kolkata
ITM School of Management	Gwalior
The NorthCap University	Gurgaon
Prestige Institute of Management and Research	Indore
SAGE University - Sanjeev Agrawal Global Educational University	Bhopal
Birla Global University	Bhubaneswar
CMR University	Bangalore
CT University	Ludhiana
Christ University	Bangalore
Dev Bhoomi School of Business Management	Dehradun
Dr MGR Educational and Research Institute	Chennai
GITAM School of International Business	Visakhapatnam
School of Management, Dr DY Patil University	Navi Mumbai
Faculty of Management Studies, Manav Rachna International Institute of Research and Studies	Faridabad

Jobs and Placements in BBA in Business Analytics

The world is changing rapidly. The role of a business analyst includes analyzing the current business scenario, investigating difficulties and recommending solutions. Strategic business analysis is urgently needed. The company wants to set goals and objectives. Business assessment tactics include improving existing business strategies, identifying current business needs, evaluating requirements, and developing an action plan.

The need and supply of economic analysts is immediate. Business analysts are professionals who methodically work with data to develop processes and revise business plans to improve the company's return on investment. Economic analysts have been in high demand in India over the past decade. Business analytics has become an important aspect of many company departments in recent years.

Organizations involved in data-driven decision-making leverage business analytics. The BBA in Business Analytics is a growing discipline that is expected to grow over the next few years. India is now one of the ten largest data analytics markets in the world. Here are some of the best graduate career paths after a BBA in Business Analytics:

Data Scientist	Data Mining Manager
Quantitative Analyst/Modeller	Business Intelligence and Analytics Consultant
Data Business Analyst	Retail Sales Analyst
Business Analyst Manager or Consultant	Big Data Analyst
Financial/Marketing Analyst	Machine Learning Engineer
Project Manager	Business Analyst Specialist

Top International Recruiting Companies who hire BBA in Business Analyticsgraduates are:

Tata consultancy services	Accenture
Capgemini	Wipro
Dell Technologies	Visual BI Solutions
NTT data	Infosys

Job Profiles for BBA in Business Analytics

Some of the famous expert avenues open to successful graduates of the BBA in Business Analyticsdegree are indexed underneath with the corresponding salaries provided for the respective positions.

Job Profile	Job Description
Business Analyst	The basic responsibilities of a business analyst include working with colleagues and stakeholders to gain an in-depth understanding of critical business requirements; analyzing data models to deliver logical conclusions; developing innovative solutions for operational and strategic changes.
Business Strategist	The business strategist is to develop functional strategies to accomplish business goals and improve profitability for a company. This is a consulting position, it involves consulting with management and acting as a support resource.
Data Analyst	A data analyst collects, and stores data on sales numbers, market research, logistics, linguistics, or other behaviors. They ensure the quality and accuracy of that data.
Data Visualiser	They make large and complex data more accessible, understandable and usable. Their role is to transform, improve and integrate data, depending on the business requirements.
Data Mining Specialist	A data mining specialist analyzes information to find relationships, patterns and insights. They are known as experts in research, data collection, data cleaning and model deployment.

Scope for BBA in Business Analytics

Business analytics is growing on a large scale and has become an integral part of the business world. It helps to increase the turnover of the organization. It can also be used to reduce operating costs and increase overall efficiency. However, before you can deploy this type of technology in an organization, you need to have the right purpose, the right people, and the right culture. A degree in this discipline is required for future employment.

The scope of the BBA in Business Analytics spans all industries. The availability of big data across all industries has increased the importance of business analytics. Continuous research and pragmatic analysis of past and current business performance is required. A graduate in this field should have a solid understanding of how businesses work, as well as strong analytical skills. A bachelor's degree in economic analysis offers many career opportunities.

BBA in Business Analytics: Career Prospects

A BBA in Business Analytics offers promising career prospects in today's data-driven business world. Graduates gain a strong foundation in business principles and analytics tools, enabling them to analyze large datasets, make data-informed decisions, and identify business trends and opportunities. With companies increasingly relying on data to drive strategy and operations, BBA graduates in Business Analytics can pursue diverse career paths as data analysts, business intelligence specialists, marketing analysts, financial analysts, or management consultants. Their ability to extract valuable insights from data and translate them into actionable strategies makes them highly sought after by various industries, positioning them for successful and rewarding careers.

FAQs on BBA in Business Analytics

(1) What is a BBA in Business Analytics?

Ans: A BBA in Business Analytics is an undergraduate degree program that combines business administration principles with data analysis and technology skills. It equips students with the knowledge and expertise to use data to make informed business decisions and solve complex problems.

(2) What subjects are covered in a BBA in Business Analytics curriculum?

Ans: The curriculum typically includes a mix of business courses such as marketing, finance, management, and operations along with analytics-focused subjects like data mining, statistical analysis, data visualization, machine learning, and database management.

(3) What career opportunities are available for BBA in Business Analytics graduates?

Ans: Graduates can pursue various careers such as business analysts, data analysts, marketing analysts, financial analysts, operations analysts, data scientists, and consultants in different industries like finance, healthcare, retail, technology, and more.

(4) Is programming knowledge required for this degree?

Ans: While prior programming knowledge can be advantageous, it is not always a prerequisite. BBA in Business Analytics programs often include introductory programming courses to teach students the necessary skills to work with data using programming languages like Python or R.

(5) Can I specialize in a specific area within business analytics during my BBA studies?

Ans: Some BBA programs may offer specialization options that allow students to focus on specific areas within business analytics, such as marketing analytics, financial analytics, or supply chain analytics.

(6) What are the benefits of pursuing a BBA in Business Analytics over a regular BBA?

Ans: A BBA in Business Analytics provides a competitive edge in the job market, as it combines business knowledge with data-driven decision-making skills, making graduates valuable assets to organizations seeking to leverage data for their operations and strategies.

(7) Are internships or practical experiences a part of the BBA in Business Analytics program?

Ans: Many BBA programs include internships, co-op opportunities, or projects with industry partners, allowing students to gain real-world experience and build professional connections before graduating.

(8)  Can I pursue a master's degree in business analytics after completing a BBA in Business Analytics?

Ans: Yes, after completing a BBA in Business Analytics, you can further enhance your expertise by pursuing a Master's in Business Analytics or a related field to deepen your knowledge and expand your career opportunities.

(9) What are the skills I can expect to gain from this program?

Ans: BBA in Business Analytics graduates typically acquire skills in data analysis, data visualization, data interpretation, statistical modelling, programming, critical thinking, problem-solving, and communication.

(10) Is this degree suitable for individuals with a non-business background?

Ans: Yes, the BBA in Business Analytics program can be a good fit for individuals with non-business backgrounds who have an interest in data analysis and want to apply it in the business context. The program will provide them with the necessary business knowledge and analytics skills.