BBA Digital Marketing Eligibility & Fee Structure - SRM Institute of Science and Technology Chennai

  • Years 3 Years
  • Type Course Under Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date Oct, 28, 2023
Discover the syllabus for BBA in Digital Marketing, covering essential topics in the dynamic field of online marketing.

Eligibility & Fee Structure for BBA Digital Marketing 

Digital marketing is a rapidly evolving field that plays a crucial role in promoting products and services in the online world. Pursuing a BBA (Bachelor of Business Administration) in Digital Marketing can provide you with the skills and knowledge needed to excel in the digital marketing landscape. In this guide, we'll explore the eligibility criteria and fee structure for a BBA program in Digital Marketing in India.

BBA Digital Marketing Eligibility Criteria:

To qualify for a BBA program specializing in Digital Marketing, you need to meet specific eligibility criteria. While these criteria may vary slightly among institutions, here are the general requirements:

  1. Educational Qualifications: You should have completed 10+2 (or its equivalent) from a recognized board or institution. Typically, a minimum aggregate score of around 50% or higher in your 10+2 examinations is required.


  2. Entrance Exams: Some universities and colleges may conduct entrance exams for BBA admissions, while others may admit students based on their 10+2 board exam results. Be sure to check the admission requirements of the specific institution you are interested in.


  3. Language Proficiency: Proficiency in English is essential, as the program involves studying digital marketing strategies, online advertising, and social media management. Some institutions may require you to take an English language proficiency test like IELTS or TOEFL if your medium of instruction is not English.

BBA Digital Marketing Fee Structure:

The cost of pursuing a BBA in Digital Marketing can vary widely depending on factors such as the institution, location, and course duration. On average, the fees for this program typically range from INR 2 lakhs to INR 6 lakhs.

  1. Government Institutions: Public universities and colleges generally offer lower tuition fees compared to private institutions. The fees for a BBA in Digital Marketing at a government institution can range from INR 2 lakhs to INR 4 lakhs.


  2. Private Institutions: Private colleges and universities often have higher tuition fees. You can expect to pay anywhere from INR 4 lakhs to INR 6 lakhs or more for a three-year BBA program in Digital Marketing.


  3. Scholarships and Financial Aid: Some institutions provide scholarships or financial aid options for eligible candidates based on academic performance or financial need. Be sure to explore these options to reduce the financial burden of your BBA.


  4. Additional Expenses: In addition to tuition fees, consider other expenses such as study materials, digital marketing tools, and living costs. These expenses can vary depending on the city where you choose to study.

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