BBA Digital Marketing Syllabus - SRM Institute of Science and Technology Chennai

  • Years 3 Years
  • Type Course Under Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024

The BBA (Digital Marketing) syllabus at SRM Institute of Science and Technology , Chennai is designed to provide overall knowledge to the students with a strong foundation. BBA (Digital Marketing) faculty at SRM Institute of Science and Technology specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBA (Digital Marketing) at SRM Institute of Science and Technology , students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBA (Digital Marketing) syllabus at SRM Institute of Science and Technology , Chennai maintains a balance between theoretical knowledge and practical knowledge.

BBA (Digital Marketing) first year students at SRM Institute of Science and Technology are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. SRM Institute of Science and Technology , Chennai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBA (Digital Marketing) syllabus at SRM Institute of Science and Technology , Chennai is also frequently updated to give industry relevant training and knowledge to students. SRM Institute of Science and Technology strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at SRM Institute of Science and Technology enable BBA (Digital Marketing) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of BBA (Digital Marketing) progress, students learn advanced topics and complex concepts. The BBA (Digital Marketing) curriculum at SRM Institute of Science and Technology , Chennai mainly focuses on analytical and critical thinking. As the BBA (Digital Marketing) course unfolds, students develop several important skills that increases their employability. As per syllabus of BBA (Digital Marketing) at SRM Institute of Science and Technology also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

BBA (Digital Marketing) curriculum at SRM Institute of Science and Technology includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBA (Digital Marketing) syllabus at SRM Institute of Science and Technology aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at SRM Institute of Science and Technology

  1. Workshops and Seminars - Regular sessions with industry experts help BBA (Digital Marketing) students at SRM Institute of Science and Technology to stay updated with current trends.
  2. Group Projects - Collaborative projects according to SRM Institute of Science and Technology syllabus develop teamwork and problem-solving skills.
  3. Case Studies - BBA (Digital Marketing) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - SRM Institute of Science and Technology offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the SRM Institute of Science and Technology , Chennai for latest BBA (Digital Marketing) curriculum.

Syllabus & Subjects of BBA (Digital Marketing) 

The BBA in Digital Marketing program emphasizes online marketing strategies and digital advertising. Core courses encompass digital marketing fundamentals, search engine optimization (SEO), and social media marketing. Specialized subjects include pay-per-click advertising, email marketing, and web analytics. Students often work on digital marketing campaigns, analyze digital data, and gain practical experience with digital marketing tools and platforms. Graduates are well-prepared for careers in digital marketing management, social media management, and online advertising.

The BBA (Digital Marketing) program is divided into semesters. The BBA (Digital Marketing) studies topics are listed below:

Semesters Subjects
Semester I Operations Administration
Environment of Business
Distribution Administration
Use of Social Media
Online Laws
Semester II Analysis of Big Data and Business Intelligence
Entrepreneurship Growth
Services in Digital Marketing
Digital Marketing Strategy
Communication Skills Improvement
Semester III Income Tax
Laws and Procedures
Promotion of sales and advertising
Business Analytics of Internet Marketing
Communication in Marketing, Integrated
Content Promotion
Semester IV Web Development and Design
E-commerce and MIS
Law of Digital Media
SEO and SEM
Seminar
Semester V Web Marketing
Smart Phones Marketing
Promotions
Marketing related to email
Mining of Digital Data
Semester VI Project Planning and Administration
Marketing Laws
Laws Values
Project Work

BBA (Digital Marketing) Projects

Let's look at some of the most creative BBA (Digital Marketing) project ideas that are suitable for both experts and newcomers:

(i). Customer satisfaction for a digital marketing agency.

(ii). ROI for various digital marketing strategies.

(iii). Google Search Marketing Case Study Analysis.

(iv). Analysis of new product launches using Google Double Click.

(v). Social Media Strategies for the Online Shopping Cart.

(vi). Analytical comparison of traditional marketing with digital marketing.

(vii). Facebook analytics for targeted marketing.

(viii). customer preferences for promotional activities.

(ix). Based on discount codes Report on the competition.

(x). Analysis tools for digital marketing Visual Keyword Analysis Tools for Search Engine.

BBA (Digital Marketing) Reference Books

BBA (Digital Marketing) books provide students with a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author Name of Book
Neil Patel Digital Marketing for Dummies
Subhankar Das Digital Marketing: Strategy, Implementation and Practice
Rajiv Sharma Digital Marketing: A Practical Approach
Suneil Kamath Digital Marketing: Concepts and Cases
P.K. Khurana Digital Marketing: Concepts and Cases
Mohit Puri Fundamentals of Digital Marketing

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