BBA in Retail Management - The Neotia University

  • Years 3 Years
  • Type Course Under Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date May, 13, 2024

BBA in Retail Management: Full Form, Admission, Eligibility, Entrance Exams, Fees Structure, Syllabus, Career, Future Scope, Job Opportunities, Top Colleges

BBA Retail Management or Bachelor of Business Administration in Retail Management is an undergraduate Retail Management talented diploma this is granted after the powerful end-of a 3 years software or path of paying attention to the discipline of retailing that consists of requirements of retailing, retail activities, and so forth. B.B.A. (Retail Management) diploma covers the research of numerous portions of a retail pastime inclusive of purchasing, advertising, promoting, tasks, inventory control, workforce, and account. The path is to be had for college kids who've exceeded or are performing inside the 10 + 2 examinations and is ideal for a pupil who desires to make a profession in an enterprise that without delay or in a roundabout way makes use of retailing operations.

The important cognizance of the BBA in the Retail Management route revolves around the examination of sports along with purchasing, stock control, and control, employees and useful resource control, marketing, merchandising, control of finances, etc. The route curriculum of BBA in Retail Management is so designed to present a pupil top-to-backside understanding of the functioning and supervision of a retail establishment. Students study key principles along with marketing, consumer dating control, techniques utilized in retailing, human useful resource control, etc.

Since the route additionally includes the examination of topics along with branding and logo control, college students also can search for jobs in associated industries after finishing a BBA in Retail Management route. BBA in Retail Management is a great route for a pupil who has a hobby in or is professional in dealing with and overseeing everyday and long-time period operations of a store. Graduates of the BBA in Retail Management route are certified to successfully cope with the supply, logistics, and inventory control of a retail establishment or the retailing operations of a company. Students also are skilled in direct handling clients along with problem-fixing and interactions to enhance relationships and sales.

BBA in Retail Management Course Details

Tabulated below are some of the major highlights of the course details.

Particulars Value
Course Name Bachelor of Business Administration in Retail Management
Course Level Undergraduate
Course Duration 3 years
Examination Type Semester based
Eligibility Criteria 10+2 with 50% aggregate marks in Commerce/ Mathematics
Admission Process Entrance Exam and Merit Based
Average Fee INR 9,000-7,00,000
Average Annual Salary INR 5-20,00,000
Entrance Exam CAT, Mat, XAT, CMAT, GMAT
Top recruiters IBM, Infosys, Wipro, Accenture, etc.
Employment Areas Banking, educational institutes, The Healthcare industry, retail operations, and such.
Job profiles Retail Executive, Advertising Manager, Administrative Officer, And Sales Manager, among others.

Why Study a BBA in Retail Management?

Pursuing a BBA Retail after Class 12th is a super manner to kick-start your instructional profession. This is one of the maximum famous expert stages to train you in the basics of control and commercial enterprise. You can begin your profession properly after you have this degree, or use it as a stepping stone to an MBA diploma. Listed beneath are the pinnacle motives to pursue a BBA Retail degree:

1. Personality Development

A BBA Retail degree isn't always pretty much getting a degree for the activity you want, instead, it's miles an aggregate of theory, realistic expertise application, and persona development. Students emerge as geared up with specific abilities in order to cause them to be healthful experts and set them up for success.

2. Networking Opportunities

Since BBA Retail is an expert degree, and a maximum number of college students who graduate begin running with inside the expert world, it turns into viable for them to construct a super community of human beings running in specific corporations. Greater networking can open many doorways for them concerning higher jobs.

3. Professional Degree

BBA Retail Management is a totally expert degree this is designed for college students who're critical approximately stepping into careers in commercial enterprise and control. Students emerge as eligible for buying positions in excellent corporations proper after they have their BBA Retail stages. BBA Retail Management holders have the best employment price compared to different bachelor’s stages.

4. Gateway for MBA

BBA Retail is fantastic practice for an MBA due to the fact on this path college students recognize the basics of commercial enterprise nicely and are higher prepared. Also, the MBA Retail is in which one has to pick out the specialization, so with a BBA Retail, the professional route turns a good deal clearer.

5. High Salary Packages

An excessive income, coupled with fantastic blessings, is one of the important dreams of maximum experts that is made viable with the aid of using the BBA Retail degree. This diploma makes one eligible for excellent managerial and administrative professions in which the income and blessings are excellent. BBA Retail Management allows one to get promotions a good deal quicker, and while one switches corporations, he can get a tremendous boom in pay as nicely.

BBA in Retail Management Admission 2024

Most institutes providing the route admit college students primarily based totally on their overall performance in an applicable front test, observed with the aid of using a spherical of Personal Interviews. Some institutes behavior their very own front exams for providing admission. The admission technique normally varies throughout colleges.

Types of BBA in Retail Management Courses

Both full-time and part-time alternatives are to be had to aspirants for the path. The numerous BBA Retail Management path sorts are precise below:

1. Distance

The distance BBA Retail application for 3 years isn't supplied in faculties/establishments due to the fact a few faculties aren't capable of offering long-distance mastering for any college students.

2. Full-Time

The three-year BBA Retail Management application is full-time. Practical know-how is extra vital in this concern than educational comprehension. The gain of a full-time path is that thru near touch with different college students and teachers, college students can gain ways extra exposure, experience, and information. A full-time study, BBA Retail is split into 6 semesters.

3. Part-Time

Students who're not able to wait for ordinary training have to sign up for the part-time BBA Retail path. The application lasts for 3 years. The gain of taking a part-time path is that scholars can achieve this at the same time as additionally working, going to school, etc. Some establishments provide part-time or distance-mastering BBA Retail programs.

BBA in Retail Management Eligibility Criteria

Listed below are the minimum criteria of eligibility that interested candidates need to fulfill in order to apply for the course.

  1. 10+2 education completed from a recognized educational Board.

  2. Commerce subjects as the main subjects of study at the 10+2 level.

  3. A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the 10+2 level.

BBA in Retail Management Admission Process

  1. Admission into BBA in Retail Management would be basically carried out on the basis of merit of the qualifying examination.

  2. Students’ performance in the intermediate examination will be considered for calculating the merit.

  3. Few colleges conduct entrance tests for providing admission into this course.

  4. To take admission into this course, aspirants have to approach the desired institution for filling out the admission form.

  5. Admission will be confirmed after the successful completion of the document verification process.

BBA in Retail Management Accepted Entrance Exams

For admission in retail courses, candidates need to appear for the entrance exams. Most institutes receive rankings of country-wide degree assessments including CAT, XAT, MAT, CMAT, etc. to offer admissions to this course. Besides these national-level tests, State, Central, and Private Universities conduct their own entrance exams. After the entrance exams, candidates are called for a Personal Interview and Group Discussion (this depends on the requirement of the university). Check out the table below to know a few top Retail entrance exams in India:


BBA in Retail Management Skills Required

If you wonder what skills are required for Retail Management. In this field, first and foremost, you should have good communication skills as it is a competitive field. Below listed are some of the primary skills required in this field:

Problem-solving skills Ability to sell Effective Time Management
Resourceful Leadership Skills Ability to empathize
Adaptability Analytical skill Ability To Accept criticism
Ethical Keen interest in the retail sector Customer Service Skills
Strategic Thinking Critical Thinking Active Listening
Eye on Details Communication skills Quick decision-making skills
Strong negotiation skills Have patience Be cheerful in nature

BBA in Retail Management Fees Structure

The Bachelor in Business Administration Retail Management path charges may additionally vary based totally mostly on the facilities and the infrastructure provided thru the manner of methods of the College/University. The not-unusual place path fee tiers are from INR 10,00,000-30,00,000.

Listed beneath are a number of the schools with their charge structure are as under:

Name of College Average Annual Fee(INR)
University of Petroleum and Energy Studies INR 5,41,000
Lovely Professional University INR 4,45,000
The University of Technology and Management INR 2,31,000
School of Business Management INR 3,30,000
RIMT University INR 1,41,000

BBA in Retail Management Selection Criteria

Selection will be made on the basis of merit of the percentage in the 10+2 class or Equivalent, performance in academic and extracurricular activities, essays, and performance in a personal interview.

But some universities take their own entrance test for admission in the BBA Retail management. After the entrance exam, a merit list will be prepared on the basis of the marks obtained in the entrance exam. On the basis of the merit list, all the seats of the college for the course of Bachelor of Business administration in Retail Management will be allotted to the candidates.

BBA in Retail Management Course Comparison

BBA Retail Management v/s BBA Supply Chain

Listed beneath is the contrast between BBA Retail and BBA Supply Chain:

Parameters BBA Supply Chain BBA Retail
Course Name Bachelor of Business Administration in Supply Chain Management Bachelor of Business Administration in Retail Management
Course Overview B.B.A. in Supply Chain Management is a 3-year full-time undergraduate route, the minimum eligibility for the pursuance of that is a Senior Secondary Certificate (10+2) qualification, with a minimal mixture rating of 50%, finished from an identified instructional Board, in any stream. B.B.A. Retail Management or Bachelor of Business Administration in Retail Management is an undergraduate Retail Management talented diploma this is granted after the powerful end-of a 3 years software or path of paying attention to the discipline of retailing that consists of requirements of retailing, retail activities, and so forth.
Course Duration 3 years 3 years
Course Level Undergraduate Undergraduate
Eligibility Criteria 10+2, preferably with Commerce subjects, with a minimum aggregate score of 50%. 10+2 with 50% aggregate marks in Commerce/ Mathematics
Admission Process Merit/Entrance-based Merit/Entrance-based
Higher Education Scope MBA, Ph.D., M.phil MBA Retail, Ph.D.
Career Prospect Customer Service Executive, Logistics Analyst/Consultant, Supply Chain Analyst/Consultant, Vehicle Fleet Executive, Inventory Control Executive, Distribution Center Officer, Purchase Executive, etc. Retail Executive, Advertising Manager, Administrative Officer, Sales Manager, etc.

BBA in Retail Management Top Colleges

Some of the pinnacle institutes presenting the direction inside us with the corresponding places and prices charged with the aid of using the respective faculties are indexed below:

Name of College Average Annual Fee(INR) Location
Madurai Kamaraj University INR 9,000 Madurai
University of Petroleum and Energy Studies INR 6,41,000 Dehradun
Sun Rise University INR 73,500 Alwar
University of Petroleum and Energy Studies INR 5,41,000 Delhi
Lovely Professional University INR 4,45,000 Jalandhar
Symbiosis University of Applied Sciences INR 5,40,000 Indore
Jagannath University INR 2,10,000 Jhajjar
Symbiosis Skills and Open University INR 5,94,000 Pune
 G.L. Bajaj Institute of Technology and Management INR 3,30,000 Greater Noida
LPU INR 4,45,000 Delhi
Amity University INR 1,22,000 Noida
Quantum University INR 70,000 Roorkee
RIMT University INR 1,41,000 Punjab
MIT University INR 2,31,000 Shillong

BBA in Retail Management Job Opportunities

Retail Management is a rewarding career option. It is a career-oriented program that offers numerous job opportunities to the candidates. The successful graduates of this course can work:

  1. Warehouses
  2. Export houses
  3. Movie theatres
  4. Supply chain and manufacturing companies
  5. In departmental stores
  6. Supermarket
  7. Advertising agencies malls
  8. Retail outlets

After completing this course, one can pursue a career in the government sector such as banking, defense, railways, UPSC jobs, and many others. Students who want to pursue higher studies can go for a Master of Business Administration (MBA) or M.Sc. after acquiring a bachelor's degree in retail management.

BBA in Retail Management Job Profiles

Some of the top job profiles for BBA in the retail management field are:

Job Profile Job Description
Operations Manager Business Operations Managers and government agencies plan and organize the activities of businesses and non-profit organizations. Depending on the organization, they may also be responsible for overseeing a variety of departments from human resources to accounts payable.
Retail Executive A Retail Sales Manager is accountable for the everyday operations of a retail shop and overseeing salespeople, customer support representatives, and different employees. They interview, hire and train new employees.
Advertising Manager An Advertising Manager has to look at the operations of the marketing and marketing department. They must coordinate with the staff, clients, and advert organization to satisfy the dreams and budgets on a well-timed basis.
Administrative Officer A Chief Administrative Officer (CAO) is a top-tier govt. that most usually reviews the Chief Executive Officer (CEO). They control the everyday operations of an enterprise and are on occasion known as the Chief Operating Officers.
Sales Manager A Sales Manager manages the sales of a product or service offered by the organization by developing strategies for sales, revenues, and expenses.

BBA in Retail Management Top Recruiters

There are many job sectors and recruiters who recruit these graduates for work. Some of the top recruiters of BBA in retail management sector are:

Globus Piramals Aditya Birla Group
ITC Retail Regal Bata
Life Style Reliance Group Big Bazaar
Malls Shoppers Stop Crossword
Metro Spencers Ebony Retail Holdings
Movie Theatres Supermarkets Tesco
Pantaloons Tata Group Westside

BBA in Retail Management Employment Areas

Different employment sectors where retailers are employed in high numbers are:

Fashion Industry Multiplexes Shopping Malls
Advertising Agencies Airlines Restaurants
Super Markets Logistics Healthcare

BBA in Retail Management Average Salary

BBA in Retail Management salary are usually given based on the work one does. It may be high for the higher position people while the low for the new graduates. But the new graduates can increase their pay by getting promotions and bonuses for the extra number of hours they work.

Job Role Average Annual Salary(INR)
Retail Executive Rs. 12,00,000-13,00,000
Procurement Manager Rs. 7,60,000-8,60,000
Retail Store Manager Rs. 5,20,000-6,20,000
Advertising Manager Rs. 5,00,000-6,00,000
Business Development Executive Rs. 3,90,000-5,00,000
Operations Manager Rs. 10,00,000-11,00,000
Management Consultant Rs. 13,00,000-14,00,000
Sales Manager Rs. 9,00,000-10,00,000
Administrative Officer Rs. 5,00,000-6,00,000
Key Account Manager Rs. 7,10,000-8,00,000
Category Manager Rs. 17,00,000-18,00,000

BBA in Retail Management Career Opportunities

With an envisioned really well worth of around USD 1 trillion, the Indian retail enterprise is the fifth-biggest in the world. It is money owed for a first-rate chew of the Indian economic system and has a crucial percentage of the GDP of India. Plus, there may be a big rating for an increase in city in addition to rural retailing in India. Therefore, it's far pretty obvious that this big enterprise gives limitless professional possibilities and extensive scope of increase for Retail Management experts.

BBA in Retail Management path permits a pupil to faucet into this probably profitable enterprise and affords them with the specified competencies to succeed. Since the path has a completely flexible curriculum related to components of economics, marketing, visible merchandising, sales, and branding in addition to patron support, there are extensive avenues of professional possibilities open for BBA in Retail Management students.

One important drawback to operating with inside the Retail enterprise is the low beginning salaries however with enough experience, experts could make amazing incomes in this field. On pinnacle of that, the sheer wide variety and type of acting roles to be had for a BBA Retail Management graduate also are awesome incentives to take up this path.

Career Prospects

Retail management needs a new generation of smart retail professionals of international caliber, and this course aims To equip such eligible applicants with capabilities inside the first-rate practices accompanied throughout the globe in retail. Retail Managers are responsible for:

  1. The store's sales and employee schedule.
  2. Resolving problems cropping in the store.
  3. Coordinating a store's activities.
  4. Managing a single department in a store, or the entire store.
  5. Overseeing a store's operations and staff.
  6. Using visual design strategies to improve the sales of products.
  7. Ensuring that a store operates efficiently and profitably.
  8. Making sure that the store’s personnel carry out adequately.

Purchasing Managers purchase retail merchandise supposed to be bought in stores. Such professionals may choose to specialize in specific retail specialties, such as:

  1. Cothing Stores.
  2. Beauty Supply Shops.
  3. Electronics Retailers.

Career options after BBA in Retail Management

Candidates can choose to study higher education or do a job after completion of the course retail management. Below mentioned are the Retail Management Job Profiles.

  1. Marketing Executive
  2. Warehouse Manager
  3. Department manager
  4. Brand manager
  5. Customer relationship manager
  6. Retail manager
  7. The store manager
  8. Merchandiser
  9. Retail Buyer
  10. Analyst
  11. Supply chain manager

BBA in Retail Management Scope

The retail enterprise is one of these industries that's developing very unexpectedly in today’s world. It has many demanding situations from the world, however, it contributes loads to the country’s economy.

The retail control region within the beyond few years has multiplied the call for greater professional professionals. This profession is the ideal desire for the one's college students who've quite a few hobbies in merchandise, marketplace and marketing, sales, marketing and marketing, campaigning, and marketplace research. Several activity possibilities are to be had for college students in departmental stores, advertising agencies, delivery chains, supermarkets, and plenty of greater.

They need to immediately talk with the clients and additionally preserve coordination with the enterprise departments. Specialists who contend with that thing are referred to as retail managers. They paint in fixing problems, studying the delivery, accepting and turning in retail orders, Human Resources, and stocks.

Scope for Higher Education in BBA Retail Management

Students who choose BBA Retail Management will hire auditors to help them deal with and settle supply crises. Following undergraduate studies, one may pursue various MBA programs, such as MBA Retail, or other specialization courses, such as the supply chain analyst certification program, logistic management, and production management certification. Some of the courses that students can pursue include:

  1. MBA
  2. PhD

Skills that make a good Graduate in Retail Management

For being an efficient and effective manager in the retail management sector, he/she needs to have some of the following skills:

  1. Understanding of e-business/e-procurement systems
  2. Ability to understand financial statements
  3. Troubleshooting, problem-solving
  4. Understanding of cross-cultural/global issues
  5. Business ethics
  6. Understanding of the legal issues involved in managing contracts
  7. Project Management
  8. Technical Understanding
  9. Cost Accounting Skills

FAQs Related to BBA in Retail Management

1. What is BBA in Retail Management?

Ans. BBA in Retail Management can be defined as a process of sales and merchandising that brings customers to the store, identify their needs, help them find the right product, and returns them home satisfied. It is a service-oriented profession that focuses on brand and sales management

2. What is retail management?

Ans. Retail Management in simple words, is the process of running and managing a retail store and its day-to-day activities surrounding selling goods and services.

3. What is the duration of the course BBA in Retail Management?

Ans. BBA in Retail Management is a 3-year course.

4. What is the average fee for the course BBA in Retail Management?

Ans. The average fee for BBA in Retail Management is INR 4,00,000 per year.

5. What is the average salary offered after a Retail program?

Ans. The freshers in this field are offered an annual salary between the range of INR 2 lakh and INR 4 lakh. As they climb up the professional ladder, their compensation may increase.

6. What is the eligibility to get admission at the UG level?

Ans. The candidate must be intermediate passed with at least 50% marks. Also, he must have qualified for the national or state-level entrance exam as applicable by the rules prescribed by the respective institute.

7. What are the different specialization options for me after completing the bachelor’s degree?

Ans. After completing the bachelor’s degree, the students can do the following specializations:

  1. Accounting
  2. Business Mathematics
  3. Operations
  4. Mall management
  5. Marketing
  6. Merchandising
  7. Customer Relation
  8. Marketing Strategies
  9. Competitive Analysis and Planning
  10. Pricing

8. What courses are available to pursue a career in retail?

Ans. There are numerous courses available for retail management ranging from Certificate courses to Ph.D. levels.

9. What entrance examinations do I need to qualify to get admission in the Retail management course?

Ans. CAT, GMAT, XAT, SNAP, MAT, etc.

10. What are the popular specializations related to BBA in Retail Management?

Ans. Some of the popular specializations for B.B.A. Bachelor of Business Administration are International Management & Operations, Actuarial Science, Telecommunication, System Management, and Economics.

11. What are the top employment sectors in the field of BBA retailing?

Ans. Shopping malls, logistics, healthcare, multiplexes, airline services, restaurants, advertising agencies, etc.

12. Can retail management courses be pursued online?

Ans. Yes, Diploma and certificate guides in retail control may be pursued online in addition to offline. There are various platforms like Course, use, etc where you can find a number of certificate courses in retail management.

13. What soft skills are required for retailing?

  1. Good communication skills
  2. Customer service approach
  3. Leadership qualities
  4. Organizational skills
  5. Time management skills
  6. Analytical skills, etc.

14. What are the top colleges offering BBA in Retail Management courses?
Ans. Following are some of the top colleges offering Management courses:

  1. Institute of Management Technology Ghaziabad
  2. Shailesh J Mehta School of Management Mumbai
  3. Indian Institute of Foreign Trade New Delhi
  4. National Institute of Industrial Engineering Mumbai
  5. Indian Institute of Management Kozhikode, etc.

15. Do retail management courses have demand in India?

Ans. If we study the prevailing scenario, we will inform that retail control guides unfastened are certainly in call for those days. With shops and branded shops at each corner, the call for retail managers is increasing to manipulate those stores, and as an end result calls for retail control are growing as well.

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