BBA Retail Management Syllabus - The Neotia University

  • Years 3 Years
  • Type Course Under Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024

The BBA in Retail Management syllabus at The Neotia University, South 24 Parganas is designed to provide overall knowledge to the students with a strong foundation. BBA in Retail Management faculty at The Neotia University specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBA in Retail Management at The Neotia University, students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBA in Retail Management syllabus at The Neotia University, South 24 Parganas maintains a balance between theoretical knowledge and practical knowledge.

BBA in Retail Management first year students at The Neotia University are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. The Neotia University, South 24 Parganas also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBA in Retail Management syllabus at The Neotia University, South 24 Parganas is also frequently updated to give industry relevant training and knowledge to students. The Neotia University strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at The Neotia University enable BBA in Retail Management students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of BBA in Retail Management progress, students learn advanced topics and complex concepts. The BBA in Retail Management curriculum at The Neotia University, South 24 Parganas mainly focuses on analytical and critical thinking. As the BBA in Retail Management course unfolds, students develop several important skills that increases their employability. As per syllabus of BBA in Retail Management at The Neotia University also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

BBA in Retail Management curriculum at The Neotia University includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBA in Retail Management syllabus at The Neotia University aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at The Neotia University

  1. Workshops and Seminars - Regular sessions with industry experts help BBA in Retail Management students at The Neotia University to stay updated with current trends.
  2. Group Projects - Collaborative projects according to The Neotia University syllabus develop teamwork and problem-solving skills.
  3. Case Studies - BBA in Retail Management syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - The Neotia University offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the The Neotia University, South 24 Parganas for latest BBA in Retail Management curriculum.

Syllabus of BBA Retail Management

The BBA in Retail Management program focuses on the effective management of retail businesses. Core courses cover retail marketing, store management, and consumer behavior. Specialized subjects include merchandising, retail operations, and inventory management. Students often engage in retail projects and case studies to apply their knowledge to real-world retail challenges. The curriculum prepares graduates for careers in retail management, store operations, and merchandising.

Syllabus & Subjects

Here you may locate the element syllabus of BBA in Retail Management. The topics of the path may also range from university to university. The software shape consists of the following topics:

Semesters Subjects
Semester I Environmental Studies
Retail Environment
IT Concepts
Basics of Financial Management
Basics of Economics
Principles and Practices of Management
Semester II Life Competency and Presentation Skills
Basics of Operations Management
Business Law
Basics of Logistics and Supply Chain Management
Buying, Merchandising, and Category Management
Basics of Marketing
Business Statistics
Semester III Research Methodology
Store Location Identifying, Design, and Layout Planning
Consumer Behavior
Statutory & Legal Compliances in Retail
Retail Sales Management
Vendor Management
Semester IV E-Business
Warehousing Management
Store Operation Management and SOP Implementation
Franchisee Management of Profitability
Entrepreneurship Development
Basic of HRM
Semester V Digital Marketing
Family Business Management
Visual Merchandising
Brand Management
Basics of MIS
Semester VI Logistics Information System
Customer Relationship Management-CRM
Business Ethics and Governance
Introduction to Mall Management
Risk and Insurance Management
Retail Strategy
Summer Internship/Project work

Projects

Project Topics for BBA in Retail Management is a fantastic resource for students to complete their education further. It prepares the student with basic knowledge and a clear understanding of the field. The students can take the BBA in Retail Management project topics based on their subjects and syllabus. Some of the best project topics for a BBA in Retail Management are:

(i). Retail Merchandising
(ii). 3 P’s
(iii). Online Retailing
(iv). Shop Displays

Reference Books

Best books for BBA in Retail Management help students get a clear idea about various subjects and topics covered in the course curriculum. The BBA in Retail Management books helps undergraduates expand their knowledge and vision about multiple topics covered in their classes. Some of the very best BBA in Retail Management books are:

Name of Author Name of Book
Cynthia Easterling Merchandising Mathematics for Retailing
A.J Lamba The Art of Retailing
David Gilbert Retail Marketing Management
Swapna Pradhan Retailing Management: Text and Cases
Gibson Vedamani Retail Management – Functional Principles and Practices
Gibson G. Vedamani Retail Beyond Detail
Paco Underhill Why We Buy: The Science of Shopping
Neelesh Jain Retail Management: A Realistic Approach
Prabhu TL Retail Management
Doug Stephen The Retail Revival: Reimagining Business for the New Age of Consumerism

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