(1).
About the Course
Bachelor
of Business Administration in Marketing or BBA in Marketing is an undergraduate
honors degree that scholars can pursue after finishing their 10+2. The path
length of BBA Marketing in India is normally 3 years for a full-time degree,
however, on occasion, it can get prolonged to 4 years. As a control path, it
encompasses each conventional and new advertising and marketing strategy and
allows college students to deal with real-lifestyle troubles inside the
industry.
Students
get to find out about marketplace analysis, product control, growing
advertising and marketing strategies, purchaser behavior, promotion,
marketplace studies, branding, and gathering patron feedback. It is to be had
in full-time and part-time path formats. Dedicated studies can also
additionally result in positive online guides as well.
BBA
in Marketing does now no longer require college students to seem for front
exams, but positive university front exams, like IPMAT, NPAT, DUCET, and XAT,
are pretty famous for admission to respective faculties. Marketing is one of
the maximum crucial elements for each commercial enterprise inside the
marketplace. Moreover, the sensible technique of this system permits college
students to recognize the significance of advertising and marketing. Hence,
college students can advantage professionally from the path in any field.
Banaras Hindu University; Delhi University; Aligarh University; Indian Institute of Management Indore; and Indian Institute of Management, Rohtak are the satisfactory Indian faculties to have a look at BBA in Marketing. Their path price shall vary from INR 1,50,000 to INR 3,20,000. However, college students can anticipate that positive faculties would possibly rate as much as INR 15,00,000 for the BBA Marketing program.
Course
Highlights
Check out the major highlights of the BBA in Marketing program:
Particulars | Value |
Course Name | Bachelor of Business Administration in Marketing |
Course Level | Undergraduate |
Course Duration | 3 Years |
Eligibility Criteria | 10+2 exams from a recognized board |
Examination Type | Semester based |
Age | 17 years |
Admission process | Entrance Examination or Merit Based |
Similar Options of Study | BBS, BBM, B.Com, BMS |
Course Stream | Business and Management |
Type of Courses | Full-time and Part-time |
Entrance Exams | XAT, DU CET, NMIMS NPAT, IPMAT |
Course Fee | INR 50,000-7,70,000 |
Average Annual Salary | INR 3,50,000-10,00,000 |
Top College | Institute of Management Indore, Banaras Hindu University, Indraprastha University, Christ University, Jamia Milia Islamia University, and Narsee Monjee Institute of Management Studies |
Job Profiles | Marketing Manager, Brand Manager, PR Manager, Market Analyst, Advertising Manager, Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst, Business Development Executive, Sales Executive, Human Resource Manager, Market Research Analyst, Management Trainee, etc. |
Top Recruiters | Google, Amazon, HCL, Wipro, IBM, Infosys, Mindtree, Byjus, Reliance, TATA, Lenovo, Flipkart, Zomato, Swiggy, Oneplus, Apple, Dell, SBI, Tata Consultancy Services, Deutsche Bank, Capgemini, Wipro Limited, Nestle, Amazon, Deloitte, Mudra |
Why
study BBA in Marketing?
BBA
in Marketing as a route can simplest be useful for college students in the
event that they recognize a way to achieve the possibilities supplied with the
aid of using the route. Here are a number of the arguments in prefer of the
stated route, which college students can use to pursue the identical and in the
end earn profits:
(1).
Entrepreneurial Skill Development
Students
can use the BBA in Marketing direction to construct their entrepreneurship
talents and begin their very own enterprise or task after graduating with the
degree. They can use their academic talents to make their very own enterprise
worthwhile and serve society as nicely.
(2).
Higher ROI
The
ROI of a BBA in Marketing is pretty worthwhile whilst visible in the view of
destiny prospects, both expert and academic. The direction of BBA in Marketing
isn't too high priced however the expert returns equalize with the ones from
STEM fields. Hence, to exist in the evaluation of different courses, the
eventual returns on BBA in Marketing are big, each in phrases of each expert
and private aspects.
(3).
Easy Pathway to MBA Marketing
BBA
in Marketing is the maximum applicable direction for an MBA in Marketing,
that's one of the maximum worthwhile postgraduate courses. This is genuine on
an international scale, this is college students can pursue the direction now
no longer best in India but overseas as nicely. BBA in Marketing will put
together college students with the foundational principles of advertising,
making it less difficult for them to pursue MBA in the same.
(4).
High Demand in Industry
In
the prevailing era, a big part of any product’s or service’s fulfillment is
depending on how nicely it's been marketed, this is whether or not the audience
is privy to its presence or whether or not they're inquisitive about its
prospects, etc. As advertising is a vital feature for any organization, the
call for specialists is excessive as nicely. Hence, activity possibilities come
effortlessly and in big numbers.
(5).
Lucrative Remunerations
The big call for advertising specialists, who can achieve tangible blessings results in the truth that businesses are geared up to pay excessive salaries and useful perquisites to them in change for their talents and talent. Students can anticipate earning as much as INR 40,00,000-60,00,000 yearly within 10 years of their graduation.
(2).
Admission Process
To
correctly get entry into the BBA Marketing path, college students ought to make
sure that they understand approximately the eligibility standards required. The
choice procedure for BBA Marketing admissions is primarily based totally on the
student’s front examination and board scores. Some of the control faculties
behavior their examination for checking out college students' eligibility. The
path falls below the umbrella of the BBA and for this reason, follows a
comparable admission procedure.
Types
of BBA Marketing Courses
Aspirants
can pursue the BBA Marketing course in full-time, distance, or part-time mode.
Below are the types of BBA Marketing courses in detail:
(1).
Distance
Many
universities and faculties in India provide the Distance BBA marketing
direction. The direction is designed to preserve the Distance Education method
in mind. This direction is designed for college students who cannot have enough
money to wait for training on-campus or the ones engaged in a few shapes of
employment and cannot take a day trip to pursue a full-time direction.
(2).
Full-Time
The
full-time BBA Marketing application is generally for three years, all through
which college students will attend training in person, publish assignments, and
write their assessments on campus. The benefit of a full-time BBA Marketing
direction is that scholars will advantage of a lot of extra exposure,
experience, and information thru direct interplay with their friends and
faculty.
(3).
Part-Time
The part-time BBA Marketing direction is designed for college students who cannot attend normal training. Part-time guides both entail weekend or nighttime training or online training, relying on the kind of direction. The benefit of the part-time BBA Marketing direction is that scholars can pursue this direction whilst concurrently being engaged in employment, research, etc.
Eligibility
Criteria
These
minimal criteria must be met by students who seek to pursue BBA Marketing:
(i).
Completed 10+2 standard from a recognized board
(ii). Candidates must have an average score of 45%-55% or above.
Admission
Process
Accepted
Entrance Exams
For the BBA Marketing course, admissions are through entrance tests and merit basis. Some institutes conduct tests and grant admission based on test scores, while some institutions take students through direct entry. Listed below are the BBA Marketing entrance exams:
DU JAT | IPU CET |
NMIMS NPAT | AIMA UGAT |
SET | CUET |
IPMAT |
Skills
Required
As Marketing Management graduates, college students have to have a robust hobby in advertising and sales. Candidates seeking out paintings inside the enterprise have to have a selected set of talents. The talents wanted for a Marketing Management route are indexed below.
Problem-solving Attitude | Etiquette | Conversational Skills |
Professional Communication Skills and Behavioral Grooming | Interpersonal Skills | Critical and Analytical Thinking |
Interpersonal skills | Leadership Skills | Decision Making |
Relationship Building | Multi-tasking | Detail-oriented |
Brand awareness | Management Experience | Numerical ability |
Organizational Skills | Committed | Adaptability |
Persuading skills | Consulting Skills | Work Under Pressure |
Team Player | Teamwork | Time Management Skills |
Writing Skills | Marketing skills |
Fee
Structure
BBA Marketing is an undergraduate course spanning three years, consisting of six different semesters. The average BBA Marketing fees range from INR 1,00,000-3,00,000 and it varies from institute to institute. Some of the BBA Marketing best colleges are listed below according to their fees structure:
Name of College | Average Annual Fees(INR) |
Chandigarh University | INR 2,88,000 |
Amity University, Noida | INR 10,62,000 |
Indian Institute of Management, Rohtak | INR 3,60,000 |
Symbiosis Institute of Business Management | INR 9,10,000 |
Jamia Millia Islamia | INR 1,17,000 |
Selection
Process
Students
have to go through the process of group discussion and personal interviews.
After the personal interview, students can verify their documents and
certificates in college/university and pay their fees.
(3).
Course Comparison
BBA
Finance v/s BBA Marketing
Listed beneath is the contrast between BBA Marketing and BBA Finance:
Parameters | BBA Marketing | BBA Finance |
Course Name | Bachelor of Business Administration in Marketing | Bachelor of Business Administration in Finance |
Course Overview | Bachelor of Business Administration in Marketing or BBA in Marketing is an undergraduate honors degree that scholars can pursue after finishing their 10+2. The path length of BBA Marketing in India is normally 3 years for a full-time degree, however, on occasion, it can get prolonged to 4 years. | BBA Finance is a three-year undergraduate application that offers budgeting, finance, and facts analytics. Graduates of this application have an extensive variety of labor possibilities within the monetary industry. |
Course Duration | 3 years | 3 years |
Course Level | Undergraduate | Undergraduate |
Eligibility Criteria | 10+2 exams from a recognized board | 12th Pass with any stream from a recognized university with relevant subjects |
Admission Process | Merit/Entrance-based | Merit/Entrance-based |
Higher Education Scope | MBA, Ph.D., M.phil | MBA Finance, CA, CMA |
Career Prospect | Marketing Manager, Brand Manager, PR Manager, Market Analyst, Advertising Manager, Sales Manager, etc. | Financial Analyst, Business Analyst - IT, Operations Manager, Relationship Manager, Finance Manager, Senior Financial Analyst, Senior Business Analyst, Loan Officer, Finance Executive, etc. |
(4).
Top Colleges
There are a number of educational institutions, each public and private, that offer advertising and marketing control programs. The price can also add range relying on the college's area and nature. In the desk below, we have got indexed a number of India's satisfactory advertising and marketing control schools.
Name of College | Average Annual Fees(INR) |
Shobhit University | INR 50,000 |
Manipal University | INR 1,49,000 |
Symbiosis International University | INR 2,90,000 |
Medi-Caps University | INR 75,000 |
International School of Management Excellence | INR 1,95,000 |
Flame University | INR 7,70,000 |
Assam Down Town University | INR 1,10,000 |
GLA Institute of Business Management | INR 80,000 |
Quantum University | INR 70,000 |
Sharda University | INR 1,53,000 |
IMS Unison University | INR 1,50,000 |
Global Business School and Research Centre | INR 78,000 |
ICFAI University | INR 2,61,000 |
Top
Government & Private BBA Marketing Management Colleges
Marketing Management is one of the greatest professional degrees offered by government educational institutes in India. We've compiled a list of some of the best government & private colleges for BBA Marketing Management in the table below.
Type of College | Name of College |
Government | Department of Commerce, University of Delhi, Delhi |
School of Distance Education, Andhra University, Visakhapatnam | |
North Eastern Hill University, Tura Campus, Shillong | |
Mysore University - University of Mysore | |
IGNOU Delhi - Indira Gandhi National Open University | |
SIMSREE Mumbai - Sydenham Institute of Management Studies Research and Entrepreneurship Education | |
Institute of Management Studies, Devi Ahilya University, Indore | |
BK School of Business Management, Gujarat University, Ahmedabad | |
JBIMS Mumbai | |
MSU Baroda | |
Private | MITSOM Pune |
GITAM Institute of Management, Visakhapatnam | |
Ajeenkya DY Patil University, Pune | |
Prestige Institute of Management and Research, Indore | |
KJ Somaiya SIMSR | |
Welingkar Mumbai | |
BIMM Pune | |
IPE Hyderabad | |
School of Business | |
School of Management |
(5).
Job & Placements
As all of us recognize that advertising is an essential branch in each organization and company. There is constantly a gap between right and professional advertising managers and bosses in any respect companies. Candidates who're searching for a profession in advertising might also additionally observe any company after checking for the vacancy. There is a huge scope for applicants who've finished their BBA in advertising degree.
Job
Profiles
The popular job profiles after completing BBA Marketing are given in the table below:
Job Profile | Job Description |
Brand Manager | Brand Manager plans to develop and give an effort to improve the performance of a brand, service, or product. They constantly work on improving the brand image in the market as compared to the competitors. |
Development Executive | These professionals help businesses to grow. They are known as high-level sales professionals. |
Product Manager | BBA graduates learn a lot about business management when they study BBA. apart from the handsome package that awaits in this line of career, they will perfectly step in the shoes without much training. |
Travel & Tourism Manager | These professionals look after the company’s activity of providing the best travel facilities like booking reservations for travel, hotels, rental cars, special events, etc. |
Data Scientist | Students can become data scientists after completing a BBA course. The student will have to complete a certificate or diploma in data science from a good institution in order to become a data scientist. |
Account Manager | The Account Manager is responsible for keeping the accounts-related data of the company intact. They also work to expand new business from existing clients. |
Marketing Executive | Marketing Executives carry out the marketing campaign and other activities daily in accordance with the market plan to promote regional and/or international business. |
Event Manager | An event manager plans and organizes various types of events, as per the client's needs. These professionals also make sure to keep the audience engaged to solve the purpose successfully. |
Executive Assistant | An Executive Assistant is like an administrative assistant. They perform different clerical and office tasks like accepting and making phone calls, setting business meeting agendas, sending memos, accepting visitors, reviewing incoming reports, etc. |
Chartered Accountant | In order to become a CA, students must pass 3 Exams and their eligibility is graduation in any subject. Thus BBA students can study to become CA. |
Hotel Management | If the hospitality sector attracts the student's attention then they should do a Master's in Hotel Management after completing the BBA course. BBA deals with any business management and with the MHM course, students will be prepared to deal with the hotel industry. |
Top
Recruiters
Check the list below for the top international companies that offer BBA Marketing jobs:
Deloitte | Nestle | Deloitte |
Capgemini | TCS | IBM |
Deutsche Bank | Mudra | Sony |
Wipro Limited | Amazon | SBI |
Microsoft | McKinsey & Company | Ernst & Young |
Goldman Sachs | ICICI Bank | HP |
Employment
Areas
Some of the major areas in which the candidates may apply for a job are listed below:
Retailers | Finance Companies | Corporate Industries |
Brand Management Firms | Manufacturing Companies | Marketing Organizations |
Event Management Firms | Insurance companies | Export Houses |
Advertising Agencies | Banks | Logistics Companies |
Market Research Firms | Educational Institutes | Pharmaceutical Companies |
Travel, Tourism, and Hospitality Firms | MNCs | FMCG Companies |
Manufacturing | Media Houses | Banks |
IT Firms |
Average
Salary
BBA Marketing Salary in India is around INR 3,00,000-9,00,000. The student's experience, skills, and knowledge play a vital role in the salary package. Marketing management graduates have vast job opportunities in different domains. Below listed are the BBA Marketing salary for graduates:
Job Role | Average Annual Salary(INR) |
Branch Manager | INR 8,10,000 |
Sales manager | INR 4,92,583 |
Brand Manager | INR 5,00,000 |
Account Manager | INR 5,85,000 |
Marketing Executive | INR 6,28,000 |
Digital marketing manager | INR 5,49,749 |
Relationship Manager | INR 3,88,000 |
Assistant Manager | INR 9,81,000 |
Executive Trainee | INR 8,52,000 |
Business Development Executive | INR 3,00,000 |
(6).
Career/Scope
BBA
Marketing graduates can seek a career overseas. A BBA Marketing degree opens a
vast number of opportunities. Management, as a profession, holds a lot of value
worldwide. The BBA Marketing course is a great way to make a flourishing career
as there is a scarcity of good managers.
Career
options after BBA Marketing
BBA
Marketing is an expert direction that brings up many employment possibilities
for college kids as compared to different bachelor courses. In BBA Marketing
Control, college students might be getting to know all approximately business,
control, and administration. Students may even study topics like finance, human
aid control, accounting, and marketing.
BBA
Marketing control aspirants can get employment possibilities for the subsequent
task titles:
(i).
Entrepreneur
(ii). Civil Services
(iii). Chartered Accountant
(iv). Advertising & PR
(v). Human Resources
(vi). Banker
(vii). Insurance
Scope
for Higher Education in BBA Marketing
A
student can also additionally pursue in addition training in marketing. There
is tremendous scope for better training after commencement in BBA Marketing.
People normally pass for an MBA to in addition raise their careers.
For
better studies, human beings can select from the following:
Skills
that make you the Best Marketing Manager
Marketing
Managers want each tough and tender talent to carry out their job role.
Students can awareness of improving those talents even by analyzing BBA
Marketing. Following are the talents possessed with the aid of using exceptional
BBA Marketing professionals:
(i).
Communication Skills
(ii). Creative Skills
(iii). Decision-Making Skills
(iv). Leadership Skills
(v). Persuading Skills
(vi). Technical Skills
(vii). Organizational Skills
(7).
FAQs
(1). What is a BBA in marketing?
Ans. An undergraduate program lasting three years called BBA Marketing, often
known as a Bachelor of Business Administration (BBA) in Marketing covers the
study of sales, marketing, retail, marketing research, and other management
topics linked to marketing.
(2). What is the minimum salary that I
can earn after graduating with BBA in Marketing?
Ans. The minimum salary that you may earn after graduating with BBA in
Marketing is dependent on your academic performance and job profile. The
additional achievements during the course study have a huge impact on how well
can you negotiate your salary. However, in any case, you can expect an annual
remuneration of INR 2,50,000-5,00,000 on graduating with a BBA in Marketing
degree.
(3). What is the duration of a BBA in
Marketing?
Ans. BBA in Marketing is a three-year course.
(4). Can I get direct admission to BBA
Marketing?
Ans. Admission to this program is offered on a merit basis and through an
entrance examination. Some of the common entrance examinations required for admission
to this course are NMAT, SET, SAT, etc. Some institutes conduct their own
entrance examination and admissions are offered depending on the marks scored
in these exams. Some institutes offer direct admission also, and ChristUniversity is among them. Candidates can check the official website of the
institute if they wish to get admission.
(5). Can I pursue BBA in Marketing
through distance education?
Ans. Yes, BBA
Marketing is offered as a distance education program by some institutes. The
eligibility criteria for the distance program are the same as the regular BBA
program.
(6). How is the career in BBA
Marketing? What are the job opportunities a student can get after completing
the program?
Ans. There are a good number of opportunities after completing BBA in
Marketing. The most common job profiles for BBA graduates are:
(i). Sales Manager
(ii). Advertising Executive
(iii). Marketing Executive
(iv). Market Research Analyst
(7). Can I do higher education post
completing BBA in Marketing?
Ans. Yes, One can do higher education after completing BBA in Marketing. He/
She can do MBA, MBA in marketing, MBA in Sales and Marketing, and Masters's in
Marketing Management. The candidate can also go for Postgraduate Diploma in
Marketing Management.
(8). What is the average course fee
for BBA in Marketing?
Ans. The average course fee for BBA in Marketing is INR 1,30,000 per year. The
course fee is dependent on the administration of the university, that is
whether it is a government university, private institution, or deemed
university. The course fee in private institutions may reach up to INR
5,00,000-6,00,000 per year.
(9). What are the four different sorts
of marketing?
Ans. The amount of competition in a market is defined by such market
structures. Perfect competition, monopolistic competition, oligopoly, and
monopoly are four different types of market structures.
(10). Is BBA the same as BBA
Marketing?
Ans. No, BBA is not the same as BBA Marketing. While BBA is a bachelor’s course
in business administration, marketing is a specialization of BBA. It is an
honors course in the selected field of marketing. As a BBA in Marketing
graduate, you shall be expected to have an in-depth knowledge of the relevant
concepts, theories, methods, and applications.
(11). What are the eligibility
criteria for admission to BBA Marketing?
Ans. These minimal criteria must be met by students who seek to pursue BBA
Marketing :
(i). Completed 10+2 standard from a recognized board.
(ii). Candidates must have an average score of 45% - 55% or above.
(12). What is the most popular
entrance examination for BBA Marketing?
Ans. Admission to BBA Marketingare done on the basis of merit and entrance
examination. Some of the common entrance exams for admission to BBA Marketing
are:
(i). NMAT
(ii). SET
(iii). SAT
(13). What are the seven different
kinds of internet marketing?
Ans. Social media marketing, influencer
marketing, affiliate marketing, email marketing, content marketing, search
engine optimization (SEO), and paid advertising are the seven types of Internet
marketing.
(14). Is a BBA Marketing Worth it?
Ans. Yes, BBA Marketing has ample career opportunities. The application could
be very famous and fruitful from a professional perspective. Students can
benefit from the course in the following ways:
(i). The program is well-designed with in-depth knowledge about business
management and marketing strategies, and It creates an abundance of career
possibilities in the medical and health sector.
(ii). This course emphasizes learning details of the business and establishing
a successful business by applying the ground business principles and market
strategy.
(iii). Candidates can also pursue higher studies, they can do MBA, MBA in marketing, MBA in Sales and Marketing, and Masters's in Marketing Management. The
candidate can also go for Postgraduate Diploma in Marketing Management.
(iv). Being in demand, the program will help in accomplishing good career
opportunities, with a decent salary package ranging between INR 3,00,000 to INR
6,00,000.
(v). Candidates can explore a wide range of work areas for the profile of Sales
Manager, Advertising Executive, Marketing Executive, Market Research Analyst,
etc. Career opportunities and salary packages increase with expertise and
skills.
(15). What are the career options in
the Marketing Management course?
Ans. The career
options after the Marketing Management course are Marketing Manager, Brand
Manager, Market research analyst, and Sales Manager.
(16). What is the curriculum for BBA
Marketing?
Ans. The first four semesters include topics that are common to all BBA
degrees. The final two semesters of this degree are entirely dedicated to
marketing as a specialty. Marketing Concepts, Marketing Ethics, Business Laws,
Industrial Marketing, Economic Analysis, and other topics are covered in this
course.