BBA in Marketing Course at Vanita Vishram Women's University, Surat Syllabus & Subjects Semester Wise

BBA Marketing Syllabus

Master marketing strategy, consumer behavior, and branding in the BBA Marketing program.

Syllabus of BBA Marketing

The BBA in Marketing program emphasizes marketing strategies and consumer behavior. Core courses encompass marketing principles, market research, and marketing communications. Specialized subjects include brand management, digital marketing, and marketing analytics. Students often work on marketing projects and case studies to apply their knowledge to real-world marketing challenges. Graduates are well-prepared for careers in marketing management, advertising, and sales.

Syllabus & Subjects

The syllabus for BBA Marketing is split into six semesters. Some of the principle advertising topics protected on this BBA Marketing syllabus are small commercial enterprise development, entrepreneurship, accounting, marketplace research, etc. Here is the listing of BBA Marketing topics cited beneath in a semester-sensible sequence:

Semesters	Subjects
Semester I	Computer Application
	Business Economics
	Principles & Practice of Management
	Business Communication
	Financial Accounting
	Business Law
Semester II	Profit Planning & Control
	Management Accounting
	Organizational Behavior
	Business Environment
	Business Mathematics
	Environmental Management
Semester III	Computer Application
	Business Statistics
	Production Methods
	Manpower Management
	Marketing Concepts
	Business Finance - I
Semester IV	Business Finance - II
	Research Methodology
	Operations Research
	Industrial Law
	Office Management
	Sales & Distribution Management
Semester V	Human Resources Development
	Advertising & Public Relations
	Management Information System
	Indian Economy
	Banking Law & Practice
	Summer Training Report
Semester IV	Entrepreneurial Development
	Financial Institutions and Markets
	Corporate Planning & Strategic Management
	International Marketing
	Marketing of Services
	Comprehensive viva-voce
Elective Subjects	Production & Material Management
	Personnel Management
	Industry Relations.
	Marketing Management
	Principles of Management
	Business Mathematics & Statistics
	Introduction to Operations Research
	Business Economics
	Financial & Management Accounting

Projects

Students can do BBA Marketing projects on different topics. Projects require cooperation among the students and improve team working skills, research skills, and knowledge base. Following are the popular BBA Marketing projects:

(i). A Study on Retailer's Perception of Samsung Mobiles
(ii). Analysis of Customer Perception towards English News Paper with special reference to Hindustan Times
(iii). An Analysis Of Working Capital Management
(iv). A Study on Using Social Networks as a Marketing tool to communicate Value Proposition
(v). Study of Customer Satisfaction Towards Bajaj Pulsar
(vi). Study of Customer Satisfaction Towards Tata Nano
(vii). A Study on Customer Awareness about ICICI
(viii). A Study Life Insurance Agency as a career

Reference Books

These books will assist college students to examine extra approximate advertising and get in-intensity know-how approximately the field. There is a huge variety of topics that might be protected in those books. Here is the listing of pinnacle reference books for BBA Marketing college students:

Name of Author	Name of Book
J.K. Mitra	Principles of Management
F. Cherunilam	Business Environment Text and Cases
S. A. Sherlekar	Modern Business Organization
M. Balasubramanian	Business Communication
Jallo, Tata McGraw Hill	Business Organization and Management