Bachelor of Arts Honours (BA Hons.) Advertising & Mass - Vels Institute of Science, Technology & Advanced Studies Chennai

  • Years 3 Years
  • Type Course Under Graduate
  • stream Arts
  • Delivery Mode
Written By universitykart team | Last updated date Apr, 15, 2024

What is Bachelor of Arts Honours (BA Hons.) Advertising & Mass?

A three-and-a-half-year programme is available. The course structure for the Bachelor of Arts (Hons.) in Advertising and Mass media programme would educate students on the marketing mass media industry's workings. Students will be able to use marketing mass media techniques to accomplish the organizations' mass media goals objectively and creatively.


The marketing process is incomplete without advertising and mass media. Advertising aims to solve problems encountered by businesses and organizations by establishing creative connections with consumers. Through core courses, internships, and guest lectures from industry experts, students in the Advertising and Mass media major gain knowledge of the marketing process, agency operations, the marketing mass media sector, and creativity.


The primary goal of the course is to teach applicants the fundamentals of advertising sales as well as specific aspects of brand management and promotion. The course includes topics that address how applicants can comprehend how business institutes start and the many methods for reaching these goals. Candidates are enabled by the course's correct blend of practical exposure and theoretical principles. The course includes a thorough examination of many planning campaigns. At the undergraduate level, practising tactics incorporating even management and sales promotion is an important training element.


Students who learn about Integrated Marketing Mass media, Account Management & Planning, Media, and Consumer Research are prepared to deal with the challenges of a highly competitive industry and can also continue their studies in the field.


Eligibility Criteria for Bachelor of Arts Honours (BA Hons.) Advertising & Mass

Candidates interested in studying this discipline must get a minimum grade point average of 50 per cent in their Higher Secondary (10+2) level.


Benefits of Bachelor of Arts Honours (BA Hons.) Advertising & Mass

Candidates are offered job chances in organizations that involve developing and managing various corporate and private-sector campaigns. Interested applicants can find work in organizations that deal with sales promotion. Students will gain the skills and information needed to pursue employment as account planners, creative managers, researchers, media planners/buyers, and copywriters in the creative industries. Some graduates may work for agencies, while others may work for clients in these fields. These positions are valued across the board in business, not just in the creative industries.


Future Scopes of Bachelor of Arts Honours (BA Hons.) Advertising & Mass

Candidates interested in pursuing higher studies can opt for MBA courses with specializations in Leisure management or do related M.A courses.


Career and Job Opportunities after Bachelor of Arts Honours (BA Hons.) Advertising & Mass

Advertising and mass media have a wide range of applications in marketing industries both in India and outside. Suppose a person possesses market strategy in advertising, mass media skills, creative skills, and high pitch expertise in advertising. In that case, they can work in the advertising and marketing departments of many well-known organizations in India and overseas.

With the increase in competition among firms and industries, and where companies aim to make the most profit and pitch their products to a wide range of audiences, professionals with experience in advertising and marketing are in high demand.


With a new product company practically every year, the advertising sector of work is in high demand to introduce and advertise their products to potential clients, increasing the demand for advertising and marketing professionals. Individuals with abilities and competence in mass media, strategy management, and advertising marketing planning and design are also in high demand internationally.


Individuals with a B.A. in advertising and mass media can choose from a variety of professional opportunities. Several famous production businesses in India and overseas use people with this background. Depending on their expertise and appropriateness, professionals can work as a Project Manager, Production Designer, Data Analyst, Media Planner, Digital Marketer, or Advertising Director.

Professionals in the field often earn between INR 2.5 lakhs and INR 8 lakhs on average.


Fees Structure & Duration of Bachelor of Arts Honours (BA Hons.) Advertising & Mass

The course fee for this degree in private colleges may range from INR 24,000 to INR 2 Lakhs, whereas in Government colleges, it may range between INR 12,500 to INR 30,000.Duration of this course is 3years+6months(Internship)

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