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Bachelor of Arts Honours (BA Hons.) in Advertising and Mass Syllabus - Vels Institute of Science, Technology & Advanced Studies Chennai

  • Years 3 Years
  • Type Course Under Graduate
  • stream Arts
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024
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The Bachelor of Arts Honours (BA Hons.) Advertising & Mass syllabus at Vels Institute of ScienceTechnology & Advanced Studies , Chennai is designed to provide overall knowledge to the students with a strong foundation. Bachelor of Arts Honours (BA Hons.) Advertising & Mass faculty at Vels Institute of ScienceTechnology & Advanced Studies specially focus on in-depth learning to relevant subjects. At first semester syllabus of Bachelor of Arts Honours (BA Hons.) Advertising & Mass at Vels Institute of ScienceTechnology & Advanced Studies , students learn the basics of programme. A strong foundation is very important for comprehensive learning. Bachelor of Arts Honours (BA Hons.) Advertising & Mass syllabus at Vels Institute of ScienceTechnology & Advanced Studies , Chennai maintains a balance between theoretical knowledge and practical knowledge.

Bachelor of Arts Honours (BA Hons.) Advertising & Mass first year students at Vels Institute of ScienceTechnology & Advanced Studies are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Vels Institute of ScienceTechnology & Advanced Studies , Chennai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Bachelor of Arts Honours (BA Hons.) Advertising & Mass syllabus at Vels Institute of ScienceTechnology & Advanced Studies , Chennai is also frequently updated to give industry relevant training and knowledge to students. Vels Institute of ScienceTechnology & Advanced Studies strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Vels Institute of ScienceTechnology & Advanced Studies enable Bachelor of Arts Honours (BA Hons.) Advertising & Mass students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Bachelor of Arts Honours (BA Hons.) Advertising & Mass progress, students learn advanced topics and complex concepts. The Bachelor of Arts Honours (BA Hons.) Advertising & Mass curriculum at Vels Institute of ScienceTechnology & Advanced Studies , Chennai mainly focuses on analytical and critical thinking. As the Bachelor of Arts Honours (BA Hons.) Advertising & Mass course unfolds, students develop several important skills that increases their employability. As per syllabus of Bachelor of Arts Honours (BA Hons.) Advertising & Mass at Vels Institute of ScienceTechnology & Advanced Studies also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Bachelor of Arts Honours (BA Hons.) Advertising & Mass curriculum at Vels Institute of ScienceTechnology & Advanced Studies includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Bachelor of Arts Honours (BA Hons.) Advertising & Mass syllabus at Vels Institute of ScienceTechnology & Advanced Studies aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Vels Institute of ScienceTechnology & Advanced Studies

  1. Workshops and Seminars - Regular sessions with industry experts help Bachelor of Arts Honours (BA Hons.) Advertising & Mass students at Vels Institute of ScienceTechnology & Advanced Studies to stay updated with current trends.
  2. Group Projects - Collaborative projects according to Vels Institute of ScienceTechnology & Advanced Studies syllabus develop teamwork and problem-solving skills.
  3. Case Studies - Bachelor of Arts Honours (BA Hons.) Advertising & Mass syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - Vels Institute of ScienceTechnology & Advanced Studies offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Vels Institute of ScienceTechnology & Advanced Studies , Chennai for latest Bachelor of Arts Honours (BA Hons.) Advertising & Mass curriculum.

Syllabus: B.A. Hons. Advertising & Communication

The syllabus for a Bachelor of Arts Honours (BA Hons.) in Advertising and Mass typically covers a wide range of subjects essential for a career in media and communication. It includes courses in advertising principles, media studies, public relations, journalism, digital marketing, communication theory, graphics and design, and market research. Students also engage in practical projects, internships, and workshops to gain hands-on experience. The curriculum aims to develop skills in content creation, strategic communication, media planning, and critical thinking. Additionally, courses often focus on emerging trends in digital media and technology to prepare graduates for the evolving landscape of advertising and mass communication.

S.noSubjects
1Communication, Media and Society                                                              
2Introduction to Journalism
3Advertisement and Media 
4Communication Research 
5Print Media Production
6Social Media
7Environmental Science 

2nd Year OR 3rd & 4th Semester Syllabus of Bachelor of Arts Honours (BA Hons.) Advertising & Mass

S.NoSubjects
1Exploring Hindi Cinema
2Graphic Designing &Visual Images                                                                     
3Television Journalism              
4Theatre and Communication
5Public Service Broadcasting
6Development Communication  
7Camera and Editing for TV
8Communication & Disaster Management  
9Media Moments in History 
10Reporting and Anchoring 

3 Year OR 5th & 6th Semester Syllabus of Bachelor of Arts Honours (BA Hons.) Advertising & Mass

S.noSubjects
1Global Politics and Media 
2Documentary
3Radio Production 
4Photography
5Communication and the Plastic Arts 
6Integrated Marketing Communication                                                       
7Fashion Communication 
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