BBA (Communications Management)

  • course years 3 Years
  • type of course Under Graduate
  • course stream Management
  • course type Full Time

(1). About the Course

Bachelor of Business Administration (BBA) in Communications Management is a career-oriented program that offers 3-year undergraduate level degrees. BBA in Communications Management is a regular full-time undergraduate course comprising six semesters.

Aspiring candidates are required to successfully complete 10 + 2 or equivalent from a recognized institution with a minimum of 50% score. Admission to BBA Communication can be merit-based or entrance based. However, some of the top institutes prefer entrance-based admissions.

The best institutes for BBA communication management are Jain University, Institute of Business Management and Research, AMITY University, and Doon Business School. The average fee for a BBA in Communications Management in India ranges from INR 2,000 to INR 5,000. Most Indian universities teach a variety of subjects and the curriculum is relatively similar.

The designed course provides the qualified candidate with state-of-the-art and advanced lessons in Corporate Communication Journal & News Report Advertising & PR News Radio Arts & Edit etc.

The career path after graduation is lucrative and offers entry opportunities as a communications manager, television correspondent, marketing manager, radio jockey, film director, journalist, PR manager, etc. In India, successful graduates can expect an average annual salary of between INR 1,80,000-4,00,000.

Upon graduation, candidates may also consider academic advancement by opting for an MBA in Communications Management. The course curriculum includes the study of project management, social media, digital marketing, and other interactive technologies. Highly sought after by BBA applicants, this graduate program includes a project to help students develop practical communication skills.

Particulars Value
Course Name Bachelor of Business Administration in Communication Management
Course Level Undergraduate
Course Duration 3 Years
Eligibility Criteria Passed 10 + 2 from a recognized institution with a minimum score of 50%
Examination Type Semester based
Admission Process Merit-Based or through Entrance tests conducted by different universities.
Internship Yes
Entrance Exams IIMC, SET, IPU CET, BMMMC-DU, etc.
Course Fee INR 85,000-5,00,000
Average Annual Salary Up to INR 4,00,000
Top Recruiters HCL, TATA Consultancy, Adobe, Hawlette Packard, Lenovo, Amazon, Google, Infosys, CNBC, BBC, ICICI, IBM, Guardian Group, Professor, Event Manager, Editor, Producer, TV Correspondent, etc.
Job Profiles Communication Manager, TV Correspondent, Marketing Manager, Radio Jockey, Film Director, Reporter, Public Relation Manager, Columnist, Screenwriter, Video Jockey, Floor Manager, Fashion Photographer, Executive Officer, Creative Head, HR Manager, Production Manager, etc.

Why Study BBA Communication Management?

(i). Excellent job opportunities in both India and abroad.
(ii). Enhanced employability and opportunity to work for multinational companies.
(iii). Increasing demand for communication professionals.
(iv). The opportunity to gain both practical as well as theoretical knowledge.
(v). Lucrative salary package for fresher.
(vi). Academic advancement after graduation, students mostly pursue MBA.

(2). Admission Process

The admission to management colleges for this BBA program varies from one college to another but the eligibility criteria remain more or less the same. Students are offered admission based on their merit in qualifying exams followed by a valid score/ rank in national/university-level Entrance Exams (AIMA UGET, IIMC, SET, GITAM, etc.). Some colleges would also conduct GD & PI additionally for intake purposes. Students can also find admission to BBA colleges based on merit in qualifying exams only.

Types of BBA communication management Courses

Both full-time and part-time alternatives are to be had to aspirants for the path. The numerous BBA communication management path sorts are precise below:

(1). Distance

The distance BBA communication management application for 3 years isn't supplied in faculties/establishments due to the fact a few faculties aren't capable of offering long-distance mastering for any college students.

(2). Full-Time

The one-two-year BBA communication management is full-time. Practical know-how is extra vital in this concern than educational comprehension. The gain of a full-time path is that thru near touch with different college students and teachers, college students can gain ways extra exposure, experience, and information. A full-time study, BBA communication management is split into 6 semesters.

(3). Part-Time

Students who're not able to wait for ordinary training have to sign up for the part-time BBA communication management path. The application lasts for 3 years. The gain of taking a part-time path is that scholars can achieve this at the same time as additionally working, going to school, etc. Some establishments provide part-time or distance-mastering BBA communication management programs.

Eligibility Criteria

(i). The minimum eligibility to get admission in BBA (Communication Management) is 10 +2 from a recognized educational institution, preferably with a commerce background.
(ii). The criterion for score generally varies with different colleges and universities but an aggregate score of 50% in 10 + 2 is required.

Admission Process

(i). The admission is commonly made through various entrance exams which are conducted by respective universities on state and central levels. Some universities also conduct a separate entrance test while in some colleges students are also selected on the basis of merit.
(ii). Relevance of these tests is subjected to test basic reasoning abilities, general aptitude, and knowledge of English grammar.
(iii). General admission procedure involves an entrance test, a merits list, and finally an interview round sealing the candidature of students.

Accepted Entrance Exams

After passing out 10+2 exam, aspirants are required to appear in various entrance exams to secure admission to the topmost colleges in the country. The entrance exams are as follows:

AUMAT SUAT DSAT
GOT NPAT BUMAT
GGSIPU CET CUCET ITM NEST
AIMA-UGAT UGAT-AIMA DU JAT
SET

Skills Required

The basic skill sets required for pursuing a degree in the field of communication management are as follows:

Problem-solving ability Inquisitiveness Accuracy
Good communication skill Objectivity Confidence
Creative thinking Thinking Ability Dedication and hard work
Management ability Truthfulness Expression skill
Time management ability Understanding Impartiality
Critical thinking Will power

Fee Structure

The BBA communication management fees are not fixed and depend on many factors. Some of the factors which affect the BBA communication management fees include location, faculty, demand, infrastructure, and the facilities available to the students. The average BBA communication management course fee in India is around INR 3,00,000-20,00,000.

Name of College Average Annual Salary
Institute of Business Management and Research, Indore INR 70,000
Doon Business School, Dehradun INR 1,32,000
Amity University, Noida INR 4,40,000
Alliance University, Bangalore INR 1,50,000
Jain University, Bangalore INR 1,60,000

Selection Criteria

Selection for the BBA communication management application might be executed in step with the choice standards determined by the university. Every BBA communication management university to be had inside the country has its very own choice system. Candidates can test the particular data approximately the admission system by journeying the legitimate internet site of the university. Most of the schools will provide direct admission on the premise of twelfth scores. However, applicants are suggested to go to the university internet site earlier than intending to fill out the software form. Colleges will even behavior organization discussions and private interview rounds for the choice of applicants.

(3). Course Comparison

BBA Communication V/s BA Mass Communication

Each BBA program teaches the fundamentals of business. These are some fundamental BBA talents that, when combined with work-specific skills based on core functions and concentrations, will help you land a solid position. Below is a comparison of the BBA communication course with the other courses.

Parameter BBA Communication Management BA Mass Communication
Course Name Bachelor of Business Administration in Communication Management Bachelor of Arts in Mass Communication
Course Overview Bachelor of Business Administration (BBA) in Communications Management is a career-oriented program that offers 3-year undergraduate level degrees. The designed course provides the qualified candidate with state-of-the-art and advanced lessons in Corporate Communication Journal & News Report Advertising & PR News Radio Arts & Edit etc BA in Mass Communication is a 3-year undergraduate course that has been designed to teach students about mass communication. It is designed to help students learn about each constituent of mass media in detail, e.g. newspaper, radio, etc.
Course Level Undergraduate Undergraduate
Course Duration 3 Years 3 Years
Eligibility Criteria Passed 10 + 2 or equivalent from a recognized institution with a minimum score of 50% 10 + 2 or equivalent in any stream from a recognized institute with a minimum score of 50%.
Entrance Exam AIMA-UGAT, SET, DU JAT TANCET, SET, CUET
Average Annual Fee INR 2000-INR 5,00,000 INR 1,00,000-12,00,000
Average Annual Salary INR 1,80,000-4,00,000 INR 1,20,000-3,00,000
Job Profiles Communication Manager, TV Correspondent, Marketing Manager, Radio Jockey, Film Director, Reporter, Public Relation Manager, Columnist, Screenwriter, Video Jockey, Floor Manager, Fashion Photographer, etc. Film Director, Fashion Photographer, Journalist, Sound Engineer, TV Correspondent, Actor, Screenwriter, Editor, Producer, Video Jockey, Event Manager, Content Writer, Public Relation Officer, etc.

(4). Top Colleges

India is home to some of the best and globally renowned communication management colleges. There are more than thousands of mass communication colleges in India offering part-time, full-time, online mode, and distance-learning education at UG and PG levels.

Name of College Average Annual Fee(INR) Location
JSS Academy of Higher Education & Research INR 64,800 Mysore
Institute of Business Management and Research INR 70,000 Indore
Indraprasta Institute of Technology & Management INR 1,35,000 New Delhi
Chandigarh University INR 96,0000 Chandigarh
Jain University INR 1,60,000 Bangalore
Film & Television Institute of India INR 77,8000 Pune
Doon Business School INR 1,32,000 Dehradun
Amity University INR 4,40,000 Noida
Mount Carmel Institute of Management INR 1,14,0000 Bangalore
IILM Undergraduate Business School INR 5,00,000 New Delhi
IFIM College INR 15,00,000 Bangalore
St. Joseph Institute of Management INR 1,32,3000 Bangalore
Alliance University INR 1,50,000 Bangalore
MM Institute of Management INR 6,00,000 Ambala
Ajeenkya D Y Patil University INR 2,00,0000 Pune
All India Institute of Technology & Management INR 20,0000 Chennai
Indian Institute of Mass Communication INR 1,68,5000 New Delhi
ISBM College of Commerce INR 1,32,0000 Pune
DR D. Y. Patil Vidyapeeth University INR 75,000 Pune
Rabindranath Tagore University INR 25,575 Bhopal
FLAME University INR 19,67,000 Pune

Top city-wise BBA Communication Management College

Listed below are some of the top BBA communication management are as under:

Name of City Name of College Average Annual Fee(INR)
Pune Tilak Maharashtra Vidyapeeth INR 61,000
Savitribai Phule University INR 34,500
Film & Television Institute of India INR 77,800
ISBM College of Commerce INR 1,32,000
Ajeenkya D Y Patil University INR 2,00,000
Delhi IMS University, Ghaziabad INR 1,35,500
Institute of Management Studies, Noida INR 1,17,500
Vivekananda Institute of Professional Studies, New Delhi INR 91,300
Indian Institute of Mass Communication, New Delhi INR 1,68,500
Indraprastha Institute of Technology & Management, New Delhi INR 1,35,000
Amity School of Communication, Noida INR 50,000
Bangalore Indian School of Business Management & Administration INR 14,900
Garden City University INR 1,21,000
JSS Academy of Higher Education & Research INR 64,800
Christ Academy Institute of Higher Studies INR 70,000
Mount Carmel Institute of Management INR 1,14,000
St. Joseph Institute of Management INR 1,32,300

College Comparison

Listed below a comparison between two BBA communication management course-providing colleges are given:

Parameter IILM Undergraduate Business School Flame University
College Overview IILM was established 27 years ago, it is now considered among the top-ranking undergraduate schools, It offers excellent education and placement opportunities. The institute has partnered with 40+ international companies. Flame University is a UGC-recognized university that offers various UG, PG, and PG Diploma courses. These courses are offered in various streams such as Management, Law, Science, Humanities & Social Science, Mass Communication & Media among others.
Course Duration 3 years 3 years
Average Fees INR 5,00,000 INR I9,85,000
Average Annual Salary INR 12,50,000 INR 9,75,000
Top Recruiters Microsoft, Adecco, Porsche, Bisleri, Kantar, Harley Davidson, NASSCOM, Mercedes-Benz, Coca-Cola, IBM, Amul, etc. HDFC Bank, Nielsen Finance Hub, Bajaj Finance, ITC Hotels, IIFL Securities, Odessa Inc, Risk Management India, Board Infinity, BirlaSoft, etc.

(5). Job & Placements

The BBA in Communications Management offers a wide range of career prospects. Applicants can find work in various positions such as media manager, media strategist, media planner, consultant, media analyst, event manager, etc. in the media field. Applicants can apply for various positions in news and media companies, film production houses, websites, multinational companies, radio stations, educational institutions, digital marketing companies, etc. if they need to graduate.

Communications Management is one of the best-studied majors in the country. It is very popular in recent days due to the accelerated growth in the media industry. The career path in a communications management course is so lucrative that parents are very happy to send their children to this course. In addition, this field of science is also interesting and unique.

Job Profiles

Government organizations like Oil and Natural Gas Corporation, Various Banks, and Bharat Heavy Electrical Limited among others provide job opportunities to graduates in BBA communications management.

Job Profile Job Description
Photojournalist The role of a photojournalist is to tell a story visually. Basically, they tell a story by capturing, editing, and displaying photos in a way no other medium can. Sometimes they work as freelance photographers and offer their work to various organizations around the world.
Lecturer They work as teaching staff in post-graduate business classes and colleges. Specific courses are taught by them and they take part in the governance of the department in which they have been hired.
TV Correspondent Add notable stories that are essential to mainstream society. For example, journalists filter and write about topics such as domestic and distant problems, government affairs, crime, or medical problems.
Marketing Manager They oversee and direct the work of marketing and advertising professionals or PR specialists by establishing an official business. They facilitate communication between departments and manage external communication.
Columnists They compose or express their opinions in daily newspapers. Generally, every newspaper runs sections of columns on legislative issues, sports, religion, guidance, etc.
Communication manager Ensure employees are aware of adding and changing projects across the organization. Management announcements are also broadcast. They also make presentations and internal notes. Meetings are conducted by them to exchange information. Printed materials and branding strategies are developed by them for use by employees.
Floor Manager Manage and serve customers, POS performance, sales, and more. for good business management.
Assistant Manager They help store and corporate management ensure that retail outlets are operating in a sustainable manner. They are also assigned to the jobs of sales maximization, personal scheduling, customer service improvement, and employee organization.
Radio jockeys They utilize automated sound hardware to connect distinctive sorts of music. They perform on open and private radio stations also. Occasionally they interact with live audiences.
Fashion Photographer They take photos of models that are used in various websites, magazines, and print promotions. They also do photo shoots showing the models' outfits, ruffles, and dresses.

Top Recruiters

Some renowned recruiters in the field of communication management are:

Madison communication HCL BBC
News Corporation of Rupert Murdoch Hindustan Times Bluerose Publications
Ogilvy & Mather HP Brandberry
PayTM HT Media CNBC
Penguin Publishers IBM Disney Entertainment
Republic TV ICICI Ernst & Young
Sab TV Infoedge Genesis Burson-Marsteller
Star World Infosys Genpact
Lenovo AIR ABC
TATA Consultancy Amazon Adobe
Times Now Google Guardian Group
Warner Brothers

Employment Areas

Some of the relevant employment sectors are listed below:

Radio Stations Film Production Houses Film Industry
Educational Institutions etc. Digital Media Firms News & Media
All India Radio Private TV Channels or TV Production Firms Digital Media Companies
Advertising Companies Entertainment OTT Platforms Gaming/Game Development Companies
Colleges & Universities Media Companies Newspapers & Publisher Houses
National TV Broadcasting Department Film Production Houses MNCs
Entertainment & Social Media

Average Salary

The expected salary upon completion of a BBA in Communications Management is Rs 4,00,000-10,00,000. After completing an MBA in Communications Management, the average salary can range from Rs 2,00,000-10,00,000. Salary increases with experience and also varies depending on the position offered.

Job Role Average Annual Salary(INR)
Floor Manager INR 2,49,283
TV Correspondent INR 4,06,832
Radio Jockey INR 3,80,965
Communication Manager INR 3,73,626
Marketing Manager INR 6,87,009
Fashion Photographer INR 5,00,000
Columnist INR 4,19,167

(6). Career/Scope

Some of the top jobs available in the market after completion of an MBA in communication management are that of a communication manager, assistant manager, marketing manager, communication executive, lecturer, etc. Freshers completing only BBA in communication management can apply for the post of columnist, TV correspondent, correspondent, fashion photographer, content writer/marketer, floor manager, film director, production worker, photojournalist, radio jockey (RJ), public relations officer, screenwriter, sound technician, transmission executive, reporter, video jockey (VJ), etc.

Scope

After completing a BBA in Communications Management, the future area is a career path. fertile and full of possibilities.

(i). Businesses, regardless of size or type, need communications professionals who deal with corporate communications, public relations, social media management, marketing, promotions, and other key roles.
(ii). These key positions are managed by hired professionals or companies. The ever increasing demand for professional communicators continues to grow to expand the future scope of BBA in communications management.
(iii). Both national and international companies are registering an increasing demand for communication professionals. Demand continues to grow, resulting in candidates being hired by leading companies.
(iv). Students often choose career advancement, and they typically choose an MBA to advance both professionally and academically.
(v). Newcomers to this field are likely to be employed soon after graduation in industries such as radio, newspaper, magazine, content marketing advertising, etc.
(vi). The most popular companies employing communications specialists are Amazon, Google, Guardian Group, CNBC, TCS, and others.

Career options after BBA in Communication Management

Some of the highly opted careers and designations in the media industry are as follows:

(1). Copywriting

Copywriting is the process of writing promotional materials. The copywriter is responsible for the text of brochures, posters, websites, e-mails, advertisements, catalogs, etc.

(2). Editor-in-Chief

The Editor-in-Chief refines and edits the content or texts of a journalist or writer. They help uphold the company's charter, style guidelines, and editorial vision by ensuring this article stays in sync with the organization's overall editorial vision and aesthetic. They play a key role in lifting and polishing the material, taking it to the next level of precision and overall beautification.

(3). PR Specialist

PR Specialist connects celebrities or dependent organizations with the public. You are responsible for establishing and maintaining face value, goodwill, and partnership relationships with the media, consumers, government, local communities, and other public stakeholders to enable customers to sell their products and generate profits.

(4). Photojournalists

Photojournalists are people who have mastered the art of telling their stories through footage or images. They do this by clicking on photos, editing them, and submitting images. They stick to the phrase "A picture says more than 1000 words". Photojournalists prefer to work as freelancers rather than sticking to an organization so they can explore and learn new techniques and arts.

(5). Magazine Editor

A person who writes articles, blogs, columns, stories, and columns for magazines, whether in print or online platforms and media, is a magazine editor. They also interview people and turn their stories into interesting or inspirational articles for readers. Newspaper writers also have to proofread and edit articles, and this can be their own article or that of a friend. They tend to have multitasking skills.

(6). Media researcher

 A media researcher works on various mass media platforms such as television, radio, or newspapers and helps organize various and sometimes all aspects of a media program. You are involved in the media program from the idea through to implementation. After several years of experience, media researchers can turn to their production.

(7). Journalists

Journalists are also considered journalists. Her main job is to investigate crimes, use her powers of observation, interview celebrities, and ordinary people, and create content for a news channel or newspaper. Their professional profiles will typically include:
(i). Create articles or programs that provide relevant and needed information to the public.
(ii). Collection of information.
(iii). Write true stories.

Scope of Communications Management in India and Abroad

The scope upon completion of the Communications Management course is simply outstanding. Several companies are looking for candidates from the diasporas mentioned above. Students are placed in many reputable companies not only in India but also abroad. BBA graduates typically choose an MBA in communications management to advance their careers. There are also many post-BBA jobs available. Freshers can discover opportunities in the media: newspapers, magazines, radio stations, news sites, content marketing agencies, advertising agencies, etc.

Some of the best companies abroad that hire experienced candidates in the field of communication are the management of CNBC, Guardian Group, BBC, ABC, etc. Basically, every organization today needs the best communications professionals for many purposes: corporate communications and public relations, marketing, and promotions, social media management, etc. They do everything themselves or outsource communications to reputable agencies. This continued demand continues to expand the skills of communications management professionals and is expected to continue to do so.

Scope for Higher Education

Aspirants can pursue higher studies after obtaining BBA in Communication Management scope. Some of the top courses for higher studies in the field of Communication Management are as follows:

(i). MBA
(ii). M.Phil
(iii). Ph.D

Skills that make you the Best BBA in Communication Management Graduate

These abilities are necessary for professionals who operate on projects that involve a lot of labor and provide a range of challenges. Some of the abilities that BBA in Communication Management students should have:

(i). Quantitative Aptitude
(ii). Initiative
(iii). Communication skills
(iv). Attentive
(v). Interpersonal Skills

(7). FAQs

(1). What is BBA in communication?
Ans. Bachelor of Business Administration (BBA) in Communications Management is a career-orientated software that gives 3-12 months undergraduate stage degrees. The designed course provides the qualified candidate with state-of-the-art and advanced lessons in Corporate Communication Journal & News Report Advertising & PR News Radio Arts & Edit etc.

(2). What is the maximum duration for BBA in communication?
Ans. The minimum duration to obtain an undergraduate degree in communications management is 36 months. However, the maximum time period is highly subject to the individual rules and guidelines of the institute or college you are planning to enroll in.

 (3). Can I also pursue a BSc degree with a communication management course?
Ans. Yes, according to the latest UGC guidelines you can pursue two degrees together provided that one is through distance education.

(4). What is the average fee for BBA communication management courses?
Ans. In private colleges, the average expense is Rs.7.91 lakhs while in public colleges the average expense is Rs.10.55 lakhs.

(5). Which topic to focus more on for entrance?
Ans. All four sections English Language, Quantitative Aptitude, General Awareness, and Logical Reasoning are extremely important. To successfully crack the entrance exam, focus on all sections equally and practice to increase your accuracy and speed.

(6). I don’t want to pursue an MBA; can I get a decent job after completing my BBA?
Ans. BBA communication management provides many job opportunities with lucrative salary packages. If you do not wish to opt for MBA you can choose from a wide variety of job opportunities available.

(7). I am from the Science stream. Can I apply for BBA in communication management?
Ans. Yes, students from any stream or background can apply.

(8). What is the BBA communication Management admission process?
Ans. The admission process for BBA Communication Management is direct merit-based and via an Entrance exam.

(9). BBA in communication management is a professional degree?
Ans. Yes, it is a professional degree. The lessons include advanced training to improve soft skills, personality, and public speaking. It is considered to be one of the best undergraduate degrees rated highly by industry experts and students.

(10). What are the main segments that communication management courses cover?
Ans. The overall course of communication management covers the following segments:
(i). Journalism and news reporting
(ii). Advertising and PR
(iii). Corporate communication
(iv). TV and film production arts
(v). News writing
(vi). Scriptwriting
(vii). Radio arts and editing etc

(11). I am a commerce student. Will I be given more preference during admission?
Ans. Commerce students are generally preferred for BBA but admission is made purely through different entrance exams or merit.

(12). What are the eligibility criteria?
Ans. You are required to complete 10 + 2 with a minimum aggregate score of 50%. The score however varies with different institutions and universities. Relaxation is provided for students belonging to reserved categories.

(13). Can I get admission without appearing for the entrance exam?
Ans. Yes, some colleges take admission on the basis of merit. The marks you scored in 10 + 2 determine your rank in the merit list of a particular college.

(14). How tough is the entrance exam to crack on the first attempt?
Ans. If you have cleared your concepts of English language, mathematics, and reasoning and follow current affairs regularly you will be able to crack the exam on the first attempt. Once the concepts are clear you can practice increasing your accuracy and speed.

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