3 Years
Under Graduate
Management
Full Time
Graduates in BBA Foreign Trade can explore careers as international trade analysts, export-import managers, customs officers, and trade consultants, facilitating global business transactions and trade relations.
The BBA in Communications Management program focuses on preparing students for careers in public relations, corporate communications, and media management. Core courses cover communication theories, media relations, and crisis communication. Specialized subjects include strategic communication planning, digital media management, and corporate social responsibility communication. Students often engage in communication projects, public relations campaigns, and media simulations. The curriculum prepares graduates for roles in communications management, public relations, and media relations.
Syllabus
& Subjects
Every college has its own syllabus for BBA in Media Management. Candidates can check the syllabus from the website to know all the topics which they will learn in three years.
| Semester | Subjects |
| Semester I | Communication Theory (Introduction) |
| Human Behavior | |
| English 1 | |
| Radio Production and Planning | |
| New Media | |
| Economics | |
| Principles of Management | |
| Sociological and Anthropological Thought | |
| Semester II | Accounting |
| Politics and Governance | |
| Marketing Fundamentals | |
| Literature | |
| History of Art | |
| Theatre | |
| Event Management | |
| Media and Culture | |
| Semester III | Gender- Interdisciplinary Perspectives |
| PR and Corporate Communication (Introduction) | |
| Research (Introduction) | |
| Business Law | |
| Principles of Advertising | |
| Statistics | |
| Music | |
| Organizational Behavior | |
| Semester IV | Cost Accounting |
| Animation | |
| Macro Economics | |
| Creative Writing | |
| Journalism | |
| TV Production Programming | |
| HRM | |
| Semester V | Strategic Management |
| Management Accounts | |
| Digital Environment | |
| IMC | |
| Business Environment | |
| Documentaries | |
| Semester VI | Multimedia |
| Media Law Ethics | |
| Cinema Studies | |
| Account Planning | |
| Entrepreneurship | |
| Corporate Governance | |
| Project | |
| Elective Subjects | Innovative Marketing. |
| Account Planning Models. | |
| Corporate Communications & Reputation Management. | |
| Rural Marketing & Communication | |
| Media Planning and Buying. | |
| Advertising Creativity and Execution. | |
| Brand and Product Management. |
Projects
Through
project-based learning, the BBA in Communication Management program focuses on
group projects and activities are a common teaching strategy. Teams of six to
eight students each work on assignments and other course-related tasks as they
progress through the course.
The
following are some of the most common BBA in Communication Management projects:
Reference
Books
The BBA in Communication Management books gives students an in-depth study of their area of concentration in addition to providing a foundational understanding of the course. The following are the reference books for the BBA in Communication Management syllabus:
| Name of Author | Name of Book |
| Kaul, Asha | Effective Business Communication |
| Pettett, Lesikar | Business Communication |
| Sinha P. | Business Communications |
| Pal, Rajendra, and Korlahalli | Essentials of Business Communication |
| P.S. Tripathi | Communication Management - A Global Perspective |
back