BBA (Digital Marketing)
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3 Years
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Under Graduate
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Management
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Full Time
3 Years
Under Graduate
Management
Full Time
The full form of BBA in Digital Marketing is a Bachelor of Business Administration in Digital Marketing. The three-year bachelor's program in marketing through the Internet is available after the 12th grade. Digital marketing is the latest and most popular branch of marketing. Not just in India, but all around the world, the market for digital advertising is rising. Since practically every organization is moving its operations online, the demand for digital marketers is rising quickly and creating opportunities for numerous job seekers. Students with a BBA in Digital Marketing are updated on some of the critical ideas of sales conversions, campaign analysis, and strategy development.
Candidates for the BBA in Digital Marketing program should possess critical thinking abilities, the ability to think creatively and innovatively, and strong interpersonal and communication skills. Six semesters make up the three-year BBA in Digital Marketing program. Different topics connected to marketing and assessing businesses are covered in each semester. The course also consists of a project that teaches students how to use real-world marketing techniques.
The program's curriculum covers a wide range of topics connected to digital marketing, including social media marketing. Search engine optimization, AdWords from Google, YouTube marketing, Analytics by Google, and Webmaster Tool. The students will be able to master all the techniques for getting their website to appear at the top of Google searches. On this website, you can find detailed information regarding the BBA in Digital Marketing.
Check out the table below for all the Highlights information regarding BBA (Digital Marketing):
| Particular | Value |
| Course Name | BBA in Digital Marketing |
| Course Level | Undergraduate |
| Course Duration | 3 years |
| Eligibility Criteria | 10+2 passed from the recognized board. |
| Entrance Exams | Entrance exams like CAT, XAT, MAT, SNAP |
| Admission process | Entrance Exam + Group Discussion + Personal Interview (GD-PI) |
| Examination Type | Semester based |
| Age | No age limit |
| Average Annual Fees | INR 1,00,000-INR 4,00,000 |
| Average Annual Salary | INR 4,00,000 to 12,00,000 |
| Top recruiters | Google, Facebook, Mirum India, Webchutney, Pinstorm, Langoor, IndiWork Software Solutions Pvt. Ltd., Mindshare India, Maxus India |
| Job Profiles | Digital Marketing Manager, Social Media Marketing Manager, SEO Manager, SEM Manager |
Students who want to pursue a profession in management fields that are pertinent to the modern period may find the BBA in Digital Marketing degree to be of great use. The following are some justifications for why students should select the program for their bachelor's degree:
(i) Global Demand: Regardless of their management or direction, today's enterprises need digital marketing. Since no company can ignore digital marketing, there is a constant need for workers with relevant functional expertise. Students with a BBA in Digital Marketing can apply for employment all over the world after graduation.
(ii) Strengthens CV: The BBA in Digital Marketing program helps students improve their CV in the eyes of recruiters because it is in high demand and requires technological abilities. Even with the addition of other courses, their skills can make them stand out to any employer or organization as a valuable asset.
(iii) Opportunities Abound: A BBA in Digital marketing has a ton of options at their disposal. They can apply to any company or sector, therefore there will never be a shortage of career prospects for them. They can also pursue their businesses thanks to the advancement of contemporary science and its global applicability.
(iv) High pay: Graduates of the BBA in Digital Marketing program can bargain for high pay for themselves due to the field's broad applicability and great demand. They can also take advantage of the chance to advance in their career by negotiating fairly for the services they provide in exchange for experience and further education.
(v) Collateral Development: Since BBA in Digital Marketing graduates can apply for jobs in a variety of industries, they have the opportunity to learn about these industries and improve their knowledge and skill sets. This additional development can aid graduates in developing both their networks and better professional prospects.
You can apply to the BBA in Digital Marketing course either online or in person. Admission to the BBA in Digital Marketing can also be started by visiting the college's admissions office.
Types of BBA in Digital Marketing Courses
The BBA in Digital Marketing offers full-time, part-time, and distance learning alternatives for candidate follow-up. A summary of the following is provided:
(1). Distance: A BBA in Digital Marketing is intended for those who are not in a position to devote themselves to daily sessions; among the most well-liked substitutes is a BBA in Digital Marketing is available.
(2). Full-Time: The BBA in Digital Marketing last for 3 years and has the advantage of allowing students to accelerate the learning process and significantly improve their skills.
(3). Part-time: The BBA in Digital Marketing program is designed for professionals who are currently employed and cannot take time off for full-time study. A part-time BBA in Digital Marketing course is a great advantage.
BBA in Digital Marketing Eligibility Criteria
The eligibility criteria for a BBA in Digital Marketing are simply as follows:
1. The candidate must have passed 10+2 from the recognized board.
2. The student must achieve at least 50% of the points from 10+2.
Admission process for a BBA in Digital Marketing
Admission to the BBA in Digital Marketing is based on both the entrance exam and the achievements made. Below is the recruitment process for this:
(i). Filling out the application form: Visit the websites of the interested universities/institutes and fill out the application form, but first read the instructions on how to fill out the form correctly.
(ii). Required Documents: A form is required to fill in various documents such as an Aadhaar Card, PAN card, Photo, Time Card, etc.Double check before final submission: Before final submission of the application form, make sure there are no errors in it.
(iii). Make Payment: After completing the registration form, you will need to make an online payment.
(iv). Print Receipt: After payment, the applicant must print the last page of the receipt for future reference. Students have the option of being admitted directly to the course by completing the recruitment brochure and completing the offline recruitment form.
Students also have the opportunity to go directly to the university and fill out an admission booklet. Students can also pay tuition fees offline.
BBA in Digital Marketing Accepted Entrance Exam
Below is the list of some of the entrance exams for the BBA in Digital Marketing :
| MAT | XAT |
| IPMAT | SNAP |
| CUET | CAT |
Skills required for a BBA in Digital Marketing
A BBA in Digital Marketing is a program designed to enhance your skills and knowledge in the areas of digital marketing. Here are some common skills and competencies that are typically beneficial for pursuing a BBA in Digital Marketing :
| Search Engine Optimization (SEO) | Creativity |
| Pay-Per-Click (PPC) Advertising | Analytical Thinking |
| Email Marketing | Communication Skills |
| Social Media Marketing | Leadership Abilities |
| Web Analytics | Problem-Solving |
| Content Marketing | Teamwork |
| E-commerce Strategies | Adaptability |
| Data Analysis | Customer Relationship Management |
| Digital Advertising | Negotiation Skills |
The FEE for some of the top BBA(Digital Marketing) colleges are listed below:
| Name of College | Average Annual Fee(INR) |
| FLAME University, Pune | INR 8,90,000 |
| Manav Rachna International Institute Of Research And Studies, Faridabad | INR 15,00,000 |
| The NorthCap University, Gurgaon | INR 20,00,000 |
| New Delhi Institute of Management (NDIM), Delhi | INR 10,00,000 |
| SRM Institute of Science and Technology, Tamil Nadu | INR 30,00,000 |
| BML Munjal University, Gurgaon | INR 25,00,000 |
| Quantum University, Uttarakhand | INR 10,00,000 |
| Thakur College of Science and Commerce, Mumbai | INR 15,00,000 |
| Lovely Professional University, Madras | INR 20,00,000 |
| KIIT School of Management, Bhubaneswar | INR 25,00,000 |
| Amity University Noida, Noida | INR 20,00,000 |
BBA in Digital Marketing Selection Criteria
The selection process for this course is students must complete 10+2 with 50% from the recognized board and also they have to clear the entrance test. Some colleges conduct interviews for this course. After this process, students who have been selected will get an email from the respective university.
BBA in Digital Marketing v/s BBA in Media Management
| Parameter | BBA in Digital Marketing | BBA in Media Management |
| Course Name | BBA in Digital Marketing | BBA in Media Management |
| Course Overview | Candidates for the BBA in Digital Marketing program should possess critical thinking abilities, the ability to think creatively and innovatively, and strong interpersonal and communication skills. Six semesters make up the three-yearBBA(Digital Marketing) program. | BBA in Media Management focuses on the strategic and managerial facets of the media industries, including media creation, marketing, and management of the entertainment industry. integrates business and media knowledge. |
| Duration | 3 year | 3 years |
| Eligibility | Candidates should be 10+2 with 50%. | Candidates should be 10+2 with 50%. |
| Entrance Exams | CAT, XAT, MAT, SNAP, etc | IPMAT, DU JAT, NEET, JEE, SAT, etc |
| Average Annual Fees | INR 1,00,000-INR 4,00,000 | INR 60,000-25,00,000 |
| Top Colleges | FLAME University, Manav Rachna International Institute Of Research And Studies, Quantum University | St. Xavier's College, Mumbai, Amity School of Communication, Xavier School of Communications (XCOMM), Mumbai |
The BBA in Digital Marketing can be earned at many leading colleges and universities across the country. Some of the best colleges that offer this course are listed below along with some other details:
| Name of College | Location |
| FLAME University | Pune |
| Manav Rachna International Institute Of Research And Studies | Faridabad |
| The NorthCap University | Gurgaon |
| New Delhi Institute of Management (NDIM) | Delhi |
| SRM Institute of Science and Technology | Tamil Nadu |
| BML Munjal University | Gurgaon |
| Quantum University | Uttarakhand |
| Thakur College of Science and Commerce | Mumbai |
| Lovely Professional University | Madras |
| KIIT School of Management | Bhubaneswar |
| Amity University Noida | Noida |
Individuals with a BBA in Digital Marketing acquire knowledge and abilities in media development, community engagement, and rural business management. Some relevant job profiles include the following:
BBA in Digital Marketing Job Profiles
| Job Profile | Job Description |
| Manager of Digital Marketing | A company's complete digital marketing department is managed by a digital marketing manager. Based on the company's aims and objectives, they are in charge of creating digital marketing plans and campaigns. Digital marketing managers are primarily responsible for optimizing and identifying strategies for paying for and organically advertising goods and services on the Internet. |
| Marketing Director | An advertising manager is in charge of overseeing all facets of advertising communication and channels to ensure that the organization's goals and objectives are met. The job function includes all phases of preparation, implementation, and results reporting. For advertising managers, managing tasks and campaigns before the deadline is quite important. |
| Brand Director | One of the most sought-after jobs is the brand manager. A brand manager is in charge of overseeing all aspects of a company's marketing strategy. Creating brand strategies for the brand's promotion, the introduction of a new product, etc. It entails analyzing large amounts of data and making choices based on that data. The primary goal is to collaborate with a group of talented individuals to accomplish the brand's business objectives. |
| TheCustomer Service Manager | Client satisfaction is the first concern because customers are the lifeblood of every business. Managers of customer services can help in this situation. The primary duty is to guarantee that every consumer has an entirely hassle-free experience. |
| Account Supervisor | The majority of account managers work for digital marketing agencies. This is because agencies work with numerous brands simultaneously. As a result, an account manager is responsible for overseeing the entire account and workload of a single brand. |
| Manager of Content Marketing | Content is a crucial component of this work, as the description says. Making content for the internet is known as content marketing. It is possible to do this by creating material for blogs, videos, email newsletters, social media, etc. The fundamental goal of a content marketer is to produce worthwhile content and distribute it through appropriate channels to draw in and keep an audience while also boosting website traffic. |
| SEO Consultant | Making a website or web page appear higher in search engine rankings is referred to as search engine optimization. Anyone involved in SEO must assess, evaluate, and optimize websites utilizing organic SEO methods. For a website to receive more traffic, one must also provide content using effective keywords. Due to the regular updates to search engine algorithms, SEO is a developed field. As a result, one must keep abreast of the most recent developments and news regarding search engine adjustments. |
| Manager of social media | Today, social media marketing has gained a lot of traction. Creating postings, articles, advertising campaigns, managing collaborations, etc., are some of a social media manager's most crucial duties. |
Top BBA in Digital Marketing Recruiters
Listed here some of the top recruiters who hire for BBA in Digital Marketing are listed below:
| Microsoft | |
| Amazon | |
| Apple | Adobe |
| IBM | Accenture |
| Deloitte | Tata Consultancy Services (TCS) |
| Infosys | Wipro |
| HCL Technologies | Cognizant |
| Oracle | |
| Intel | ICICI Bank |
| Uber | Ola |
| Flipkart | Amazon |
BBA in Digital Marketing Average Salary
Below are job profiles with approximate salaries:
| Job Role | Average Annual Fee(INR) |
| Digital Marketing Manager | INR 2,00,000 - 5,00,000 |
| Social Media Marketing Manager | INR 2,00,000 - 5,00,000 |
| Content Marketing Manager | INR 2,00,000 - 5,00,000 |
| SEO Manager | INR 2,00,000 - 5,00,000 |
| SEM/PPC Manager | INR 2,00,000 - 5,00,000 |
| Email Marketing Manager | INR 2,00,000 - 5,00,000 |
One of the primary factors influencing how many students choose this degree program is the wide range of professional choices available following a degree in digital marketing. To rank higher and expand their operations, companies have begun looking for skilled digital marketers. Both inside and outside of India, job possibilities are readily available to candidates. They might consider some of the careers in digital marketing that are listed below:
Career options after BBA in Digital Marketing
(i). Digital Marketing Manager.
(ii). Social Media Marketing Manager.
(iii). Content Marketing Manager.
(iv). SEO Manager.
(v). SEM/PPC Manager.
(vi). Email Marketing Manager.
(vi). Analytics Manager.
(viii). E-commerce Manager.
(ix). Digital Marketing Strategist.
BBA in Digital Marketing Scope for Higher Education
BBA in Digital Marketing is vast, which gives candidates a chance to pursue higher studies after obtaining the degree. The following are some of the best higher education programs Certification Courses, MBA, and PG in digital marketing.
Skills that make you the Best in BBA in Digital Marketing
To excel as a BBA in Digital Marketing graduate, many skills are required that will help to increase the individual learning curve and boost a practical approach that must be inculcated in the continuous learning environment.
(i). Communication skills.
(ii). Interpersonal skills.
(iii). Leadership skills.
(iv). Problem-Solving skills.
(v). Analytical skills.
(vi). Listening skills.
Q. What is a BBA in Digital Marketing?
Ans. The three-year bachelor's program in marketing through the Internet is available after the 12th grade. Digital marketing is the latest and most popular branch of marketing. Not just in India, but all around the world, the market for digital advertising is rising.
Q. What is the average fee structure for a BBA in Digital Marketing?
Ans. The average fees charged by colleges or universities in India lie anywhere between INR 1,00,000-INR 4,00,000.
Q. What is the expected salary for a BBA in Digital Marketing?
Ans. The expected salary for a BBA in Digital Marketing is around INR 4,00,000 to 12,00,000
Q. What qualifications must one meet to be admitted to a BBA in Digital Marketing?
Ans. The eligibility standard for BBA in Digital Marketing is that applicants have to finish a 10+2 in an applicable discipline.
Q. What is the admission process for a BBA in Digital Marketing?
Ans. The admission process for a BBA in Digital Marketing is both merit-based and entrance-based.
Q. What is the duration of a BBA in Digital Marketing?
Ans. BBA in Digital Marketing is a three-year full-time course segregated into six semesters of 6 months.
Q. What are the top entrance BBA in Digital Marketing exams?
Ans. CAT, XAT, MAT, SNAP, etc are some of the top entrance exams for BBA in Digital Marketing.
Q. What are some of the best colleges for this course program?
Ans. The best Colleges for this program are the FLAME University, Manav Rachna International Institute Of Research And Studies, and Quantum University.
Q. What are some of the most popular job profiles for BBA in Digital Marketing?
Ans. Digital Marketing Manager, Social Media Marketing Manager, SEO Manager, and SEM Manager are some of the most popular job profiles for BBA in Digital Marketing.
Q. Who are the top recruiters of BBA in Digital Marketing?
Ans. Google, Facebook, Mirum India, Webchutney, Pinstorm, Langoor, IndiaWork Software Solutions Pvt. Ltd., Mindshare India, and Maxus India are some of the top recruiters of BBA in Digital Marketing.
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