3 Years
Under Graduate
Management
Full Time
The Bachelor of Business Administration (BBA) in Digital Marketing program is designed to syllabus provide students with a comprehensive understanding of marketing principles in the digital age. Core business courses such as Principles of Management, Marketing Management, Financial Accounting, and Business Law lay the foundation for understanding key business concepts. Specialized courses focus on various aspects of digital marketing, including Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, and Digital Analytics. Students also learn about Digital Advertising, Mobile Marketing, E-commerce Strategies, and Marketing Automation. The curriculum typically includes practical components such as internships, digital marketing campaigns, and hands-on projects, allowing students to gain practical experience and develop their digital marketing skills in real-world scenarios. Elective courses may offer further specialization in areas such as Influencer Marketing, Data-driven Marketing, Digital Branding, and Video Marketing, enabling students to tailor their education to their career aspirations within the field of digital marketing.
The BBA in Digital Marketing program spans six semesters, providing students with a comprehensive syllabus understanding of marketing strategies in the digital landscape. In the first year, foundational courses include Principles of Marketing, Business Communication, and Introduction to Digital Marketing. The second year delves into Social Media Marketing, Search Engine Optimization, and Content Marketing. The final year focuses on advanced topics such as Data Analytics, E-commerce, and Online Advertising. Practical experiences, including internships and real-world projects, are integrated throughout the program to ensure students are well-equipped for the dynamic field of digital marketing.
| Subject | Topics |
|---|---|
| Principles of Marketing | Introduction to Marketing, Marketing Environment, Marketing Mix (4Ps), Market Segmentation, Consumer Behavior |
| Introduction to Digital Marketing | Basics of Digital Marketing, Digital Marketing Channels, Digital Marketing Strategies, Key Metrics |
| Business Communication | Communication Theory, Business Correspondence, Report Writing, Presentations, Interpersonal Skills |
| Introduction to IT | Basics of Computers, Operating Systems, MS Office, Internet Basics, Social Media |
| Mathematics for Business | Arithmetic, Algebra, Statistics, Probability, Financial Mathematics, Data Analysis |
| Introduction to Psychology | Basics of Psychology, Consumer Psychology, Social Psychology, Persuasion Techniques, Influence |
| Introduction to E-commerce | E-commerce Fundamentals, Types of E-commerce, E-commerce Platforms, Online Payment Systems, Security Issues |
| Environmental Studies | Ecosystems, Biodiversity, Pollution, Environmental Policies, Sustainable Development |
| Subject | Topics Covered |
|---|---|
| Principles of Marketing | Introduction to Marketing, Marketing Environment, Market Segmentation, Marketing Mix (4Ps), Consumer Behavior, Marketing Research |
| Digital Marketing Fundamentals | Introduction to Digital Marketing, Digital Marketing Channels, Website Planning and Development, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing |
| Social Media Marketing | Introduction to Social Media, Social Media Platforms (Facebook, Twitter, Instagram, LinkedIn), Social Media Strategy, Content Creation and Management, Social Media Analytics |
| Web Analytics and Metrics | Introduction to Web Analytics, Google Analytics Basics, Key Metrics and KPIs, Data Analysis and Interpretation, Conversion Rate Optimization (CRO), A/B Testing |
| E-Commerce Essentials | Introduction to E-Commerce, E-Commerce Models, Online Payment Systems, E-Commerce Platforms (Shopify, WooCommerce), E-Commerce Security and Legal Issues |
| Subject | Topics Covered |
|---|---|
| Digital Marketing Fundamentals | Introduction to Digital Marketing, Digital Marketing Strategies, Marketing Analytics |
| Social Media Marketing | Social Media Platforms, Social Media Advertising, Content Strategy for Social Media |
| Search Engine Optimization (SEO) | Basics of SEO, On-Page and Off-Page Optimization, SEO Tools and Techniques |
| Email Marketing | Email Marketing Strategies, Email Campaign Management, Email Automation |
| Web Analytics and Reporting | Introduction to Web Analytics, Google Analytics, Reporting and Analysis |
| E-commerce | E-commerce Fundamentals, E-commerce Platforms, E-commerce Marketing Strategies |
| Subject | Topics Covered |
|---|---|
| Social Media Marketing | Social Media Platforms (Facebook, Twitter, Instagram, LinkedIn, etc.), Social Media Strategy Development, Content Creation and Management, Social Media Advertising, Analytics and Metrics. |
| Search Engine Optimization (SEO) | Introduction to SEO, On-Page Optimization, Off-Page Optimization, Keyword Research and Analysis, SEO Tools, SEO for Mobile and Local Search, SEO Analytics. |
| Pay-Per-Click (PPC) Advertising | Introduction to PPC, Google Ads (formerly Google AdWords), Bing Ads, Display Advertising, Search Advertising, Remarketing, Bid Strategies, PPC Analytics. |
| Email Marketing | Email Marketing Fundamentals, Email Campaign Planning and Execution, Email Design, List Building and Segmentation, Email Automation, Deliverability and Analytics. |
| Content Marketing | Content Strategy Development, Content Creation (Blogs, Videos, Infographics, etc.), Content Distribution, Content Promotion, Content Analytics and ROI Measurement. |
| Digital Analytics | Introduction to Digital Analytics, Web Analytics Tools (Google Analytics, Adobe Analytics, etc.), Data Analysis and Interpretation, Conversion Rate Optimization (CRO), Reporting and Dashboard Creation. |
| Subject | Topics Covered |
|---|---|
| Advanced Digital Marketing Strategies | Advanced Search Engine Optimization (SEO), Advanced Social Media Marketing, Advanced Pay-Per-Click (PPC) Advertising, Advanced Email Marketing, Advanced Content Marketing, Advanced Web Analytics |
| E-commerce Strategies and Management | Introduction to E-commerce, E-commerce Business Models, E-commerce Website Development, Online Payment Systems, E-commerce Security and Trust, E-commerce Analytics and Optimization |
| Social Media Marketing | Social Media Strategy Development, Content Creation and Curation, Community Management, Social Media Advertising, Influencer Marketing, Social Media Analytics |
| Mobile Marketing | Mobile App Development, SMS Marketing, Mobile Advertising, Location-Based Marketing, Mobile Payment Systems, Mobile Analytics |
| Content Marketing | Content Strategy Development, Content Creation and Distribution, Content Marketing Metrics and Analytics, User-Generated Content, Storytelling in Content Marketing, Content Marketing Tools and Platforms |
| Digital Marketing Campaign Management | Campaign Planning and Execution, Budgeting and Resource Allocation, Campaign Tracking and Analysis, A/B Testing and Optimization, Campaign Performance Reporting, Tools and Technologies for Campaign Management |
| Elective I (Choose one) | Options may include: Search Engine Marketing (SEM), Email Marketing Strategies, Video Marketing, Affiliate Marketing, Influencer Marketing, Viral Marketing |
| Elective II (Choose one) | Options may include: Search Engine Marketing (SEM), Email Marketing Strategies, Video Marketing, Affiliate Marketing, Influencer Marketing, Viral Marketing |
| Internship Report and Viva Voce | Report on the internship experience in a digital marketing agency or organization, Viva Voce to assess practical knowledge and experience gained |
| Subject | Topics Covered |
|---|---|
| Advanced Digital Marketing Strategies | Advanced SEO Techniques, Pay-Per-Click Advertising, Social Media Advertising, Email Marketing Automation |
| E-commerce Management | E-commerce Platforms, Online Marketplaces, Payment Gateways, E-commerce Analytics |
| Content Marketing | Content Strategy Development, Content Creation and Curation, Content Distribution Channels, Content Performance Analysis |
| Mobile Marketing | Mobile App Marketing, SMS Marketing, Location-Based Marketing, Mobile Analytics |
| Analytics and Data Science | Web Analytics Tools (Google Analytics, Adobe Analytics), Data Visualization, Predictive Analytics, A/B Testing |
| Social Media Management | Social Media Content Planning, Community Management, Influencer Marketing, Social Listening |
| Project Work | Digital Marketing Campaign Development, E-commerce Website Optimization, Content Marketing Plan |
| Section | Topics Covered |
|---|---|
| Quantitative Aptitude | Arithmetic (Number Theory, Ratio and Proportion, Profit and Loss), Algebra (Linear Equations, Quadratic Equations), Geometry and Mensuration, Trigonometry, Data Interpretation (Tables, Bar Graphs, Pie Charts), Probability and Statistics |
| Logical Reasoning | Verbal Reasoning (Analogy, Series, Odd One Out), Non-Verbal Reasoning (Pattern Recognition, Visual Reasoning), Critical Thinking (Assumptions, Arguments, Conclusions), Puzzles (Seating Arrangement, Blood Relations) |
| English Language | Grammar (Tenses, Prepositions, Conjunctions), Vocabulary (Synonyms, Antonyms, Word Usage), Comprehension (Reading Passages, Answering Questions), Verbal Ability (Sentence Correction, Sentence Completion) |
| General Awareness | Current Affairs (National and International Events), Business and Economy (Corporate News, Economic Policies), Static GK (Important Dates, Books and Authors, Historical Events), Digital Marketing Concepts and Terminology |
| Digital Marketing Knowledge | Digital Marketing Fundamentals (SEO, SEM, SMM, Email Marketing), Content Marketing Strategies, Social Media Marketing (Platforms, Analytics, Advertising), Website Optimization and Analytics, Mobile Marketing, E-commerce Concepts |
| Course Title | Book Title | Author(s) | Publisher |
|---|---|---|---|
| Principles of Marketing | Marketing Management | Philip Kotler, Kevin Keller | Pearson Education |
| Digital Marketing Fundamentals | Digital Marketing: Strategy, Implementation, and Practice | Dave Chaffey, Fiona Ellis-Chadwick | Pearson Education |
| Consumer Behavior | Consumer Behavior | Leon G. Schiffman, Leslie Lazar Kanuk | Pearson Education |
| Marketing Research | Marketing Research | Alvin C. Burns, Ronald F. Bush | Pearson Education |
| Social Media Marketing | Social Media Marketing: A Strategic Approach | Melissa Barker, Donald I. Barker, Nicholas F. Bormann | Cengage Learning |
| Content Marketing | Epic Content Marketing | Joe Pulizzi | McGraw-Hill Education |
| Search Engine Optimization (SEO) | SEO 2020 - Learn Search Engine Optimization with Smart Internet Marketing Strategies | Adam Clarke | Independently published |
| Pay-Per-Click Advertising (PPC) | Pay-Per-Click Search Engine Marketing for Dummies | Peter Kent, Richard Shim | For Dummies |
| Email Marketing | Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success | Chad S. White | Wiley |
| Web Analytics | Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity | Avinash Kaushik | Sybex |
| Mobile Marketing | Mobile Marketing: Finding Your Customers No Matter Where They Are | Cindy Krum | Que Publishing |
| E-Commerce | E-Commerce 2020: Business, Technology, and Society | Kenneth C. Laudon, Carol Guercio Traver | Pearson Education |
| Digital Marketing Strategy | Digital Marketing Strategy: An Integrated Approach to Online Marketing | Simon Kingsnorth | Kogan Page |
| Marketing Automation | Marketing Automation For Dummies | Mathew Sweezey | For Dummies |
Q. What is BBA (Digital Marketing) and its scope?
Ans. BBA (Digital Marketing) is an undergraduate program designed to equip students with the knowledge and skills needed to thrive in the dynamic field of digital marketing. Its scope includes understanding digital marketing strategies, tools, platforms, analytics, and trends essential for success in the digital era.
Q. What are the core subjects covered in the BBA (Digital Marketing) syllabus?
Ans. Core subjects typically include Digital Marketing Fundamentals, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, Pay-Per-Click (PPC) Advertising, Web Analytics, Digital Marketing Strategy, E-commerce, and Digital Branding.
Q. Are there any elective courses offered in this program?
Ans. While BBA (Digital Marketing) programs primarily focus on core digital marketing subjects, some institutions may offer elective courses to allow students to specialize in areas such as Influencer Marketing, Video Marketing, Mobile Marketing, Data-driven Marketing, or Marketing Automation.
Q. How is the BBA (Digital Marketing) syllabus structured?
Ans. The syllabus is usually structured into semesters, with each semester consisting of a combination of core courses, elective courses (if available), and practical components such as internships, projects, and workshops. This structure is designed to provide students with a comprehensive understanding of digital marketing concepts and their practical application.
Q. What are the assessment methods used in this program?
Ans. Assessment methods typically include examinations, assignments, presentations, case studies, and projects. Additionally, practical assessments such as digital marketing campaigns, social media audits, and analytics reports may be used to evaluate students' ability to apply digital marketing principles in real-world scenarios.
Q. Is there any emphasis on practical learning and industry exposure in the BBA (Digital Marketing) program?
Ans. Yes, many BBA (Digital Marketing) programs emphasize practical learning and industry exposure by incorporating internships, industry projects, guest lectures by digital marketing experts, and participation in digital marketing events and conferences. This exposure helps students gain hands-on experience and industry insights.
Q. Can students pursue further studies after completing BBA (Digital Marketing)?
Ans. Yes, after completing BBA (Digital Marketing), students can pursue higher education such as Master of Business Administration (MBA) with a specialization in Marketing or Digital Marketing, Master of Digital Marketing, or other relevant postgraduate programs. They can also opt for certifications in specialized areas to further enhance their skills and credentials.
Q. What career opportunities are available for graduates of BBA (Digital Marketing)?
Ans. Graduates of BBA (Digital Marketing) can explore various career opportunities such as Digital Marketing Specialists, Social Media Managers, Content Strategists, SEO Analysts, Email Marketing Managers, PPC Specialists, Digital Marketing Consultants, and E-commerce Managers in diverse industries including advertising, media, e-commerce, technology, and hospitality.
Q. How frequently is the syllabus updated to align with changes in digital marketing trends and technologies?
Ans. The syllabus is regularly updated to align with changes in digital marketing trends, technologies, platforms, and industry practices. This ensures that students are equipped with the latest knowledge and skills required to thrive in the fast-paced and ever-evolving field of digital marketing.
Q. Are there any prerequisites for enrolling in the BBA (Digital Marketing) program?
Ans. While specific prerequisites may vary depending on the institution, students are generally required to have a strong foundation in marketing principles, communication skills, and basic computer literacy. Some institutions may also consider students' performance in entrance exams or interviews during the admission process.
Ask us and get personalized response free of cost.
Get Latest Notification of Colleges, Exams and News.
back