3 Years
Under Graduate
Management
Full Time
Study financial markets, investment analysis, and corporate finance in the BBA Finance program.
A BBA in digital marketing course is a three-year undergraduate program that teaches students about marketing strategies, digital platforms, and business management skills. In this course, students learn a wide range of skills like digital marketing fundamentals, search engine optimizations, social media marketing, email marketing, affiliate marketing, marketing analytics, and Google Ads or paid advertising.
The BBA in digital marketing syllabus 2026 is divided into six semesters. This program is based on fundamental concepts and specialist skills in the field of digital marketing. In the initial year, students learn the core principles of business management, business economics, financial accounting, and an introduction to digital marketing. In the second year, you will learn subjects like search engine optimization, pay-per-click advertising, email marketing, content marketing, consumer behavior, data analytics, and paid advertising. In the third year, you will specialize in affiliate marketing, mobile marketing, digital media planning, and marketing automation.
A BBA in digital marketing course is an undergraduate program that focuses on business management and digital marketing techniques. This course teaches important topics like SEO, social media marketing, content marketing, email marketing, financial accounting, business management, and paid advertising. BBA digital marketing provides both practical and theoretical knowledge to the students. This program also offers a real-life experience through live projects and internships.
Here are the key details about the BBA in Digital Marketing course details:
| Course Aspect | Details |
| Duration | The course typically lasts for 3 years, divided into 6 semesters. |
| Eligibility | Candidates must have completed 10+2 from any stream, with a preference for commerce or computer science. |
| Core Subjects | Core topics include Digital Marketing, SEO, Social Media Marketing, and Content Strategy. |
| Electives | Elective options may include Marketing Analytics, Affiliate Marketing, and Video Marketing. |
| Internships | Internships are usually part of the program to provide hands-on industry experience. |
| Skills Developed | Students gain skills in creating digital marketing strategies, SEO, content creation, and data analysis. |
| Certifications | Students can earn industry certifications like Google Ads, Facebook Blueprint, and HubSpot. |
| Career Options | Graduates can pursue careers as Digital Marketing Managers, SEO Specialists, or Content Marketers. |
| Top Institutions | Some top institutions offering this course are Amity University, Symbiosis, and Delhi University. |
The BBA in digital marketing syllabus is designed to understand the complete knowledge of marketing. In the first year, students study the basics of digital marketing like an introduction to digital marketing and basic business management. Then continue to more specialized subjects such as search engine optimization and social media marketing. In the last year, students have learned more advanced subjects and can also work on real-life projects that help to find good jobs after this course.
Here are the key details about the BBA in Digital Marketing syllabus 2026:
| Semester | Subjects | Focus Area |
| Semester 1 | Principles of Management, Business Communication, Financial Accounting, Microeconomics, Digital Marketing Introduction | Basic management, communication, and digital marketing concepts |
| Semester 2 | Marketing Management, Business Mathematics, Organizational Behavior, Macro Economics, Web Design | Marketing strategies, business math, and website development |
| Semester 3 | Digital Marketing Strategies, Consumer Behavior, Business Law, Social Media Marketing, SEO | Creating strategies, understanding consumers, and SEO techniques |
| Semester 4 | Brand Management, E-commerce, Content Marketing, SEM, Mobile Marketing | Building brand identity, online sales, and mobile marketing strategies |
| Semester 5 | Email Marketing, Digital Advertising, Marketing Analytics, Affiliate Marketing, Digital Tools | Email campaigns, ads, marketing metrics, and affiliate programs |
| Semester 6 | International Marketing, Video Marketing, Campaign Management, Web Analytics, Internship | Global marketing, video content creation, analytics, and real-world application |
A BBA in digital marketing course covers a variety of subjects. In this course, students learn both business and marketing skills. BBA in digital marketing 1st-year subjects include principles of management, business communication, financial accounting, and business economics. BBA in digital marketing 2nd-year subjects include SEO, social media marketing, content marketing, email marketing, and web analytics. In the third year, students learn advanced subjects like mobile marketing, e-commerce marketing, affiliate marketing, and digital marketing planning.
Here are the key details about the BBA in Digital Marketing course subjects 2026:
| Semester | Subjects |
| Semester 1 | Principles of Management, Business Communication, Financial Accounting, Microeconomics, Digital Marketing Intro |
| Semester 2 | Marketing Management, Business Math, Organizational Behavior, Macro Economics, Web Design |
| Semester 3 | Digital Marketing Strategies, Consumer Behavior, Business Law, Social Media Marketing, SEO |
| Semester 4 | Brand Management, E-commerce, Content Marketing, SEM, Mobile Marketing |
| Semester 5 | Email Marketing, Digital Advertising, Marketing Analytics, Affiliate Marketing, Digital Tools |
| Semester 6 | International Marketing, Video Marketing, Campaign Management, Web Analytics, Internship |
A BBA in digital marketing course offers a student different optional elective subjects that allow students to specialize in digital marketing. The most popular BBA in digital marketing elective subjects include video marketing, influencer marketing, search engine marketing, and paid media advertising. These elective subjects help students to gain advanced skills in digital marketing that are in demand.
Here are the key details about the BBA in Digital Marketing elective subjects 2026:
| Elective Subject | Focus Area | Description |
| Marketing Analytics | Analyzing data to improve digital marketing strategies | Focuses on using data and tools to evaluate marketing performance and make decisions. |
| Affiliate Marketing | Understanding partnerships and performance-based marketing | Teaches how to use affiliates to promote products and share revenue based on sales. |
| Video Marketing | Creating and promoting video content for marketing purposes | Covers video content creation, video SEO, and using video platforms for marketing. |
| Mobile Marketing | Strategies for marketing on mobile platforms | Focuses on advertising, apps, and mobile websites for marketing purposes. |
| Web Analytics | Using tools to track and analyze website traffic | Teaches how to use analytics tools to track and improve website performance. |
| Content Marketing | Creating and distributing valuable content to attract customers | Covers strategies to create and share content that engages customers and drives sales. |
| Influencer Marketing | Using influencers to promote brands and products | Teaches how to collaborate with social media influencers for brand promotion. |
Integrated BBA in Digital Marketing Syllabus is a combination of undergraduate and postgraduate programs in one course. This course is normally four or five years long and covers both business concepts and digital marketing skills. In the beginning, students learn foundational business concepts like financial management, organizational behavior, marketing management, SEO basics, and content strategy. As students move forward, they learn about influencer marketing, paid advertising, and e-commerce marketing. Students also work on live projects and internships.
Here are the key details about the integrated BBA in Digital Marketing syllabus 2026:
| Semester | Subjects | Focus Area |
| Semester 1 | Principles of Management, Business Communication, Financial Accounting, Microeconomics, Digital Marketing Intro | Basic management and digital marketing concepts |
| Semester 2 | Marketing Management, Business Math, Organizational Behavior, Macro Economics, Web Design | Marketing strategies and website creation |
| Semester 3 | Digital Marketing Strategies, Consumer Behavior, Business Law, Social Media Marketing, SEO | Creating strategies and understanding customers |
| Semester 4 | Brand Management, E-commerce, Content Marketing, SEM, Mobile Marketing | Branding, online sales, content, and mobile marketing |
| Semester 5 | Email Marketing, Digital Advertising, Marketing Analytics, Affiliate Marketing, Digital Tools | Email campaigns, advertising, and marketing tools |
| Semester 6 | International Marketing, Video Marketing, Campaign Management, Web Analytics, Internship | Global marketing, video content, and real-world experience |
| Semester 7 | Marketing Research, Influencer Marketing, Digital Branding, Advanced SEO, Digital PR | In-depth research, influencer marketing, and SEO |
| Semester 8 | Advanced Digital Strategies, Data Visualization, E-commerce Optimization, Online Reputation, Internship | Data strategies and reputation management |
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