BBA Digital Marketing Syllabus

  • course years 3 Years
  • type of course Under Graduate
  • course stream Management
  • course type Full Time

Discover the syllabus for BBA in Digital Marketing, covering essential topics in the dynamic field of online marketing.

Syllabus & Subjects of BBA (Digital Marketing) 

The BBA in Digital Marketing program emphasizes online marketing strategies and digital advertising. Core courses encompass digital marketing fundamentals, search engine optimization (SEO), and social media marketing. Specialized subjects include pay-per-click advertising, email marketing, and web analytics. Students often work on digital marketing campaigns, analyze digital data, and gain practical experience with digital marketing tools and platforms. Graduates are well-prepared for careers in digital marketing management, social media management, and online advertising.

The BBA (Digital Marketing) program is divided into semesters. The BBA (Digital Marketing) studies topics are listed below:

Semesters Subjects
Semester I Operations Administration
Environment of Business
Distribution Administration
Use of Social Media
Online Laws
Semester II Analysis of Big Data and Business Intelligence
Entrepreneurship Growth
Services in Digital Marketing
Digital Marketing Strategy
Communication Skills Improvement
Semester III Income Tax
Laws and Procedures
Promotion of sales and advertising
Business Analytics of Internet Marketing
Communication in Marketing, Integrated
Content Promotion
Semester IV Web Development and Design
E-commerce and MIS
Law of Digital Media
SEO and SEM
Seminar
Semester V Web Marketing
Smart Phones Marketing
Promotions
Marketing related to email
Mining of Digital Data
Semester VI Project Planning and Administration
Marketing Laws
Laws Values
Project Work

BBA (Digital Marketing) Projects

Let's look at some of the most creative BBA (Digital Marketing) project ideas that are suitable for both experts and newcomers:

(i). Customer satisfaction for a digital marketing agency.

(ii). ROI for various digital marketing strategies.

(iii). Google Search Marketing Case Study Analysis.

(iv). Analysis of new product launches using Google Double Click.

(v). Social Media Strategies for the Online Shopping Cart.

(vi). Analytical comparison of traditional marketing with digital marketing.

(vii). Facebook analytics for targeted marketing.

(viii). customer preferences for promotional activities.

(ix). Based on discount codes Report on the competition.

(x). Analysis tools for digital marketing Visual Keyword Analysis Tools for Search Engine.

BBA (Digital Marketing) Reference Books

BBA (Digital Marketing) books provide students with a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author Name of Book
Neil Patel Digital Marketing for Dummies
Subhankar Das Digital Marketing: Strategy, Implementation and Practice
Rajiv Sharma Digital Marketing: A Practical Approach
Suneil Kamath Digital Marketing: Concepts and Cases
P.K. Khurana Digital Marketing: Concepts and Cases
Mohit Puri Fundamentals of Digital Marketing

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