Bachelor Of Commerce (B.Com.) Marketing: Courses, Admission, Syllabus, Colleges, Eligibility, Entrance Exam, Career Scope and Salary

  • course years 3 Years
  • type of course Under Graduate
  • course stream Commerce
  • course type Full Time
Written By universitykart team | Last Updated date Oct, 09, 2024

Students with a Bachelor's degree in marketing will be well-prepared to pursue a variety of positions, including sales management, brand management, and business-to-business marketing. This program is usually delivered in full-time or part-time courses and is designed to provide students with the background necessary to successfully enter a variety of marketing careers.

This degree program prepares students for professional careers in the field of marketing, including sales management and marketing strategy. The curriculum is built around theory and proven practices, and students learn critical thinking skills and marketing principles in their chosen field. 

This course is excellent preparation for career advancement in the banking industry and can lead to many other fields, such as marketing and advertising. 

In order to apply for a Bachelor's degree in Marketing, you must complete your 12th-grade examination with a minimum of 55% marks. This pass percentage varies from institute to institute. Admissions to B.Com. in Marketing are normally based on the results of the previous twelve-grade examination, though some institutes conduct entrance exams to determine eligibility.

Benefits of B.Com. in Marketing

The BA in Business Management (Marketing) is designed for recent high school graduates and career changers. It provides a solid grounding in marketing theory, the application of proven practices, and a broad understanding of marketing functions within global organizations. The programme helps students develop critical thinking skills while providing practical marketing principles and examples. 

As one of the few undergraduate courses that can lead to good-paying careers the B.Com. in Marketing. is an excellent choice for students interested in entering the marketing industry. Although there are many benefits to studying this discipline, it is important to choose a reputable college for your degree. 

Students pursuing a BCom in Marketing have a diverse array of career options. They can work in human resources, advertising, or sales management, or they can specialize in Digital Marketing, an area that is in high demand.

Eligibility for B.Com. in Marketing

The candidates must have passed 10+2 in the commerce stream from a recognized board.

They must have a minimum aggregate of 55% to be eligible for the program.

Future Scope of B.Com. in Marketing

The future scope of B.Com in Marketing can be explored in a wide range of fields. The study of the subject can lead to lucrative careers in a variety of industries. Marketing involves planning a strategy, identifying the market, and creating a strong customer base for products and services. 

While applying for a B.Com program be sure to consider the faculty and course content. While most B.Com. courses are fine in terms of content and delivery, good teachers can make all the difference. For college ratings and reviews, look for accurate information. You can also contact alumni networks for recommendations. 

Graduates of B.Com. in Marketing can find lucrative jobs in business consulting, educational institutes, industrial houses, and public accounting firms. Other job options include business consulting, foreign trade, and budget planning. Earnings can range from two to 10 lacs, with higher salaries depending on experience and skills. 

Career Opportunities and Job Prospects of B.Com. in Marketing

After finishing B.Com in Marketing, you may pursue a number of career options. Some of the most promising sectors for graduates are hospitality, media, information technology, and automotive. These sectors pay base salaries ranging from Rs 10,000 to Rs 25,000 per month. These graduates can also apply for positions such as accountants, purchasing officers, and marketing managers. 

If you are interested in a sales career, you can choose from a variety of positions, from shop-based to office-based. There are also opportunities in the travel sector, though this requires knowledge of international markets. Moreover, large companies offer graduate training programs, which allow graduates to fast-track their way up the ladder within the company while enhancing their business skills. You can also become a social media manager and manage your own marketing strategy.

While many people may think that a B.Com degree is sufficient to land a high-paying job in any industry, there are other options available for students. They can go for a Master of Business Administration degree (MBA). This is a postgraduate degree that focuses on commerce, management, and economics. 

For those graduates who wish to switch career paths, B.Com. graduates can opt for MBAs. The program is typically two years in length and comprises 14 papers. The salary ranges from five to 16 lakhs. Once you've finished your degree, you'll have an edge over graduates with other degrees.

Course duration and fee details of B.Com. in Marketing

The B.com in marketing is a three-year degree program.

The average fees for the completion or program are between 50K to 2 lacs or it may vary from college to college.

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