2 Years
Post Graduate
Management
Full Time
Learn about the syllabus for the MBA program in Advertising and Branding. From advertising campaign management to brand strategy, get insights into the subjects that will shape your career in the advertising and branding industry.
MBA in Advertising and Branding focuses on the art and science of creating, promoting, and managing brands effectively. The syllabus delves into various aspects of advertising and branding strategies.
Students typically cover subjects like Consumer Behavior, Advertising Management, Brand Strategy, Creative Advertising, Media Planning, Public Relations, and Market Research. They gain insights into how advertising campaigns are developed, how brands are built and maintained, and the psychology of consumer choices.
Syllabus
& Subjects
The
MBA in Advertising and Branding is divided into semesters. The MBA in
Advertising and Branding studies topics are listed below:
| Semesters | Subjects |
| Semester I | Management Concepts |
| Business Environment | |
| Quantitative Techniques in Management | |
| Customer Relationship Management | |
| Management organizational behaviour | |
| Semester II | Accounting for managers |
| Marketing Management | |
| Production and Operations Management | |
| Computer applications in management | |
| Management Information Systems | |
| Human Resource Management | |
| Semester III | Strategic Management |
| Entrepreneurship Development | |
| International Business | |
| Industrial Marketing | |
| Retail Management | |
| E-Commerce | |
| Semester IV | Management Information System |
| Product and Brand Management | |
| Sales and Distribution Management | |
| Integrated Marketing Communication | |
| Logistics and Supply Chain Management | |
| Quality Management | |
| Management Control Systems |
Projects
Projects
are an essential component of any MBA
in Advertising and Branding programmes. The programme
focuses on group or individual projects that allow instructors to gauge how
well their pupils are performing and comprehending in the field of advertising
and branding.
The
most typical projects for an MBA in Advertising and Branding include the following:
(i). A thorough brand analysis of the Delhi telecommunications industry's consumer behaviour with relation to the Aircel thesis was conducted.
(ii). Analysis of Coca-Cola's Brand Positioning Implementing CRM in a Business Analysing the Business's Client Acquisition Plan.
(iii). Knowledge of Attitudes Of Consumers Towards Recycled Packaging Research on product packaging and its effects on consumers (MBA Advertising and Branding).
(iv). Customer feedback from internet purchasing studies.
(v). Consumer Perceptions of Recycled Packaging and Awareness.
(vi). Case Study on the Indian Consumer Electronics Sector (MBA Advertising and Branding).
(vii). Marketing Plan for Dabur Vatika Hair Oil and Dabur Chyawanprash Samsung Consumer Behaviour.
Reference Books
MBA in Advertising and Branding provides students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
| Name of Author | Name of Book |
| Rajeev Batra, John G. Myers, and David A. Aaker | Advertising Management |
| Michael Johnson | Branding: In Five and a Half Steps |
| Jagdeep Kapoor | The Art of Branding |
| Kenneth E. Clow and Donald E. Baack | Integrated Advertising, Promotion, and Marketing Communications |
| Jonah Berger | Contagious: How to Build Word of Mouth in the Digital Age |
| Harsh V. Verma | Brand Management: Indian Context |
| David Ogilvy | Ogilvy on Advertising |
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