Learn about the syllabus for the MBA program in Advertising and Branding. From advertising campaign management to brand strategy, get insights into the subjects that will shape your career in the advertising and branding industry.
MBA in Advertising and Branding focuses on the art and science of creating, promoting, and managing brands effectively. The syllabus delves into various aspects of advertising and branding strategies.
Students typically cover subjects like Consumer Behavior, Advertising Management, Brand Strategy, Creative Advertising, Media Planning, Public Relations, and Market Research. They gain insights into how advertising campaigns are developed, how brands are built and maintained, and the psychology of consumer choices.
Syllabus & Subjects
MBA in Advertising and Branding is divided into semesters. The MBA in
Advertising and Branding studies topics are listed below:
|Quantitative Techniques in Management
|Customer Relationship Management
|Management organizational behaviour
|Accounting for managers
|Production and Operations Management
|Computer applications in management
|Management Information Systems
|Human Resource Management
|Management Information System
|Product and Brand Management
|Sales and Distribution Management
|Integrated Marketing Communication
|Logistics and Supply Chain Management
|Management Control Systems
are an essential component of any MBA
in Advertising and Branding advertising
most typical projects for an MBA in Advertising and Branding include the following:
(i). A thorough brand analysis of the Delhi telecommunications industry's consumer behaviour with relation to the Aircel thesis was conducted.
Advertising and Branding
(iv). Customer feedback from internet purchasing studies.
|Name of Author
|Name of Book
|Rajeev Batra, John G. Myers, and David A. Aaker
|Branding: In Five and a Half Steps
|The Art of Branding
|Kenneth E. Clow and Donald E. Baack
|Integrated Advertising, Promotion, and Marketing Communications
|Contagious: How to Build Word of Mouth in the Digital Age
|Harsh V. Verma
|Brand Management: Indian Context
|Ogilvy on Advertising