The MBA in Advertising and Branding sector in India is constantly expanding. Management studies in the areas of branding and communication are in great demand due to the growing importance of consumption. primarily because "Product, Marketing, sales, and Growth" are now seen as essential components of brand management.
A further increase in market value of 16.8% is anticipated. If they want to pursue a career in brand management, MBA candidates must choose this new specialisation. Few B-schools in India offer this programme because it is a specialised MBA specialisation. You may learn everything there is to know about an MBA in Advertising and Branding in this article.
Candidates' professional options in the MBA in Advertising and Branding are expanded as a result of the teaching of communication, marketing, and advertising tactics. They develop the skills necessary to succeed in a variety of industry verticals, rather than just one particular one.
Consumer goods businesses are starting up at an exponential rate, and the industry is expected to continue expanding in both size and diversity in the coming years. Companies work hard to hold onto their place in the competitive marketplace. To reiterate, experts with extensive knowledge of branding, marketing, and communications will be more likely to get both domestic and foreign exposure in the sector.
Graduates of MBA in Advertising and Branding are prepared to fill necessary positions and perform necessary tasks linked to brand marketing communication. It is their duty to promote brand awareness and conduct marketing operations for brands. They actively participate in both the creation and management of marketing and advertising plans.
Check all the important details about the MBA in Advertising and Branding from the table given below:
|Course Name||MBA in Advertising and Branding|
|Course Duration||2 Years|
|Eligibility Criteria||Graduation in any discipline with a minimum of 55%|
|Entrance Exams||CAT, XAT,GMAT, SNAP, NMAT, CMAT|
|Admission process||Entrance Exam + Group Discussion + Personal Interview (GD-PI)|
|Examination Type||Semester based|
|Age||No age limit|
|Average Annual Fees||INR 5,00,000-15,00,000|
|Average Annual Salary||INR 3,0`0,000-14,80,000|
|Top recruiters||Infosys, Deloitte, Cognizant, , Wipro, TCS, Bain & Company , Facebook etc.|
|Job Profiles||Marketing Manager, Branding Manager, Sales Manager, Market Sales Analyst|
Why study MBA in Advertising and Branding?
Following are a few justifications for taking MBA in Advertising and Branding
(i). Advertising management is a particularly difficult profession in the modern marketing environment.
(ii). This postgraduate degree programme, which lasts two years, provides in-depth knowledge and awareness of the numerous facets of the advertising industry as well as practical knowledge of how to use marketable advertising strategies.
(iii). The chance to pursue higher education overseas is available to students with MBAs in advertising management. Successful postgraduates are qualified to pursue chances for high-paying employment after completing this course.
(iv). They have a variety of career options, including marketing executive, account manager, corporate manager, business development manager, trials executive, public relations officer, systems manager, etc.
(v). The tourism sector, brand and marketing, industrial houses, public works, MNCs, business consultancies, educational institutions, etc. are all places where they can readily find work. These specialists can easily earn substantial pay packages averaging between INR 3,00,000 and INR 14,80,000 annually.
(vi). Among the top employers are FedEx Express, Times of India, Snapdeal, Nestle, MAERSK, Shoppers Shop, and others.
dmission to the MBA Advertising Management curriculum is based on performance on the entrance exam and is followed by counselling lead by the appropriate college administration. There aren't many universities that additionally accept students depending on their academic standing at the graduation level.
Types of MBA in Advertising and Branding
The MBA in Advertising and Branding offers full-time and part-time, alternatives for candidate follow-up. The following publications are listed below.
(1). Online: The postgraduate course in MBA in Advertising and Branding is available online for students who cannot attend regular courses. Online courses are a great opportunity for students.
(2). Full-Time: The postgraduate course in MBA in Advertising and Branding lasts two years and has the advantage of allowing students to accelerate the learning process and significantly improve their skills.
(3). Part-time: The postgraduate program is designed for professionals who are currently employed and cannot take time off for full-time study. A part-time postgraduate course in MBA in Advertising and Branding is a great advantage.
The eligibility criteria for an MBA in Advertising and Branding are simply as follows:
1. The candidate must have a degree in any field.
2. The bachelor’s degree in any field of study or its equivalent from a recognised institution with a minimum cumulative score of 50%.
3. The last year students still awaiting results may also apply.
Admission to the MBA in Advertising and Branding is based on both the entrance exam and the achievements made. Below is the recruitment process for this:
(I). Filling out the application form: Visit the websites of the interested universities/institutes and fill out the application form, but first read the instructions on how to fill out the form correctly.
(ii). Required Documents: A form is required to fill in various documents such as Aadhaar Card, Pan Card, Photo, Timecard, etc. Double check before final submission: Before final submission of the application form, make sure there are no errors in it.
(iii) Make Payment: After completing the registration form, you will need to make an online payment.
(iv) Print Receipt: After payment, the applicant must print the last page of the receipt for future reference. Students have the option of being admitted directly to the course by completing the recruitment brochure and completing the offline recruitment form.
students also have the opportunity to go directly to the university and fill out an admission booklet. Students can also pay tuition fees offline.
Accepted Entrance Exam
Below is the list of some of the entrance exams for the MBA in Advertising and Branding:
An MBA in Advertising and Branding is a program designed to enhance your skills and knowledge in the areas of Advertising and Branding. Here are some common skills and competencies that are typically beneficial for pursuing an MBA in Advertising and Branding:
|Business Management||Leadership||Work under Pressure|
|Observation skills||Communication skills||Problem-solving|
|Analytical and Critical thinking skills||Time management||Decision-making skills|
|Interest in Business and Management||Skills in Analysis||Operations Management|
The fee Structure For the in Advertising and Branding is listed below:
|Name of College||Average Annual Fee(INR)|
|IIM Ahmedabad||INR 12,00,000|
|MP Birla Institute of Management, Bangalore||INR 5,00,000|
|IIM Bangalore||INR 24,00,000|
|IIM Lucknow||INR 12,00,000|
|IIM Indore||INR 16,00,000|
|Indian Institute of Science and Management, Ranchi||INR 3,30,000|
|Indian Institute of Social Welfare and Business Management, Kolkata||INR 2,50,000|
|MISB, Bocconi-Mumbai||INR 18,60,000|
|FAD International, Mumbai||NA|
|IIM Calcutta||INR 23,00,00|
|SP Jain Institute of Management and Research, Mumbai||INR 20,00,000|
The selection process for this course is that students must complete a degree with 50% and also clear the entrance test. Some colleges conduct interviews for this course. After this process, students who have been selected will get an email from that university.
MBA in Advertising and Branding vs MBA in Marketing Management
|Parameter||MBA in Advertising and Branding||MBA in Marketing Management|
|Course Name||MBA in Marketing Management||MBA in Marketing Management|
|Course Overview||The MBA in Advertising and Branding sector in India is constantly expanding. Management studies in the areas of branding and communication are in great demand due to the growing importance of consumption.||A two-year postgraduate program called an MBA in marketing management focuses on helping students better comprehend concepts including customer relationship management, organizational communication, competitive dynamics, branding, and consumer behavior. Students have a wide variety of professional opportunities, and an MBA in marketing management has enormous potential.|
|Duration||2 years||2 years|
|Eligibility||Bachelor’s degree in any stream with 50% aggregate||Bachelor’s degree in any stream with 50% aggregate|
|Entrance Exams||CAT, XAT, MAT, CMAT, GMAT, IIFT, etc.||· CAT, XAT, MAT, CMAT, GMAT, IIFT, etc.|
|Average Annual Fees||INR 5,00,000-15,00,000||INR 3,00,000-10,00,000|
|Top Colleges||IIM Ahmedabad, Indian Institute of Management Lucknow, etc.||Birla Institute, IIM Ahmedabad, Indian Institute of Management , etc.|
Here are some of top colleges in in Advertising and Branding along with the fee structure and location are listed below:
|Name of College||Average Annual Fee(INR)||Location|
|IIM Ahmedabad||INR 12,00,000||Ahmedabad|
|MP Birla Institute of Management||INR 5,00,000||Bangalore|
|IIM Bangalore||INR 24,00,000||Bangalore|
|IIM Lucknow||INR 12,00,000||Lucknow|
|IIM Indore||INR 16,00,000||Indore|
|Indian Institute of Science and Management||INR 3,30,000||Ranchi|
|Indian Institute of Social Welfare and Business Management||INR 2,50,000||Kolkata|
|MISB, Bocconi-Mumbai||INR 18,60,000||Mumbai|
|FAD International, Mumbai||NA||Mumbai|
|IIM Calcutta||INR 23,00,00||Calcutta|
|SP Jain Institute of Management and Research||INR 20,00,000||Mumbai|
Top MBA in Advertising and Branding Government & Private Colleges
The following is a list of government & private colleges that offer an in Advertising and Branding:
|Type of College||Name of College|
|Faculty of Management Studies|
|Private||Jaipuria Institute of Management|
|Xavier Institute of Management|
|MP Birla Institute of Management, Bangalore|
|SP Jain Institute of Management and Research, Mumbai|
Job & Placements
A range of duties fall under the professionals with MBA in Advertising and Branding. Here are, some ideas of what a professionals do:
|Job Profile||Job Description|
|Brand Manager||A brand manager differentiating a specific brand from the competing products on the market by creating its identity. Additionally, the brand manager would be responsible for increasing sales of a particular product. He must have the ability to research market trends and select an advertising and marketing plan in order to increase the sale of the items.|
|Research Manager or Analyst||The research manager or analyst compiling data, performing data analysis, and looking into market trends. They provide data on consumer preferences and market trends, and the company uses that data to inform its market strategy decisions.|
|Account Manager or Executive (Advertising)||Account Manager or Executive (Advertising): Successful marketing is necessary to promote a product in the marketplace. The Account Manager acts as the brand manager's point of contact with the advertising agency. He selects the advertising budget and instructs the creative agency on the necessity for the business to build a brand in the marketplace|
|Business Development Manager||This individual is in charge of the financial and market expansion of a company. He develops long-term organizational goals, nurtures significant client connections, negotiates business deals, and maintains a close eye on market developments.|
|Marketing analytics||Marketing analytics assembles data from all active marketing channels to produce the marketing evaluation. This helps the company develop its next marketing strategy.|
Listed here some of the top recruiters which hire are in Advertising and Branding as under:
|Infosys||JP Morgan, Wipro||Accenture|
|ICIC Bank||TCS||Thomas Cook|
Graduates may make a variety of salaries depending on the positions they hold. In addition to experience, location, and the industry they work in, there are a number of other variables that could affect an MBA in Advertising and Branding salary in India. Additionally, individuals may rise to better occupations and earn larger income slabs as they gain more experience and practical exposure.
|Job Role||Average Annual Fee(INR)|
|Research Manager or Analyst||8,00,000|
|Business Development Manager||6,00,000|
One of the most well-liked specialisations for post-graduate study is the MBA in Advertising and Branding Executive
Career options after MBA in Advertising and Branding Executive
If you decide to pursue an MBA in Advertising and Branding Executive, you have many job opportunities in business-related fields that are related to marketing. Brand marketing, sales, various marketing channels, product management, leadership management, market research, and consumer behaviour are just a few of the many professional paths you can take.
Let's examine the many career options available to you after earning your MBA in marketing, as well as your duties and obligations in each of the listed employment titles:
1. Business Development Manager
2. Sales Manager
3. Brand Manager
4. Manager of social media
5. Digital marketing
6. Email marketing
8. Research Manager or Analyst
9. Marketing analytics
Scope for Higher Education
MBA in Advertising and Branding is vast, which gives candidates a chance to pursue higher studies after obtaining the degree. The following are some of the best higher education programs in the given area:
Skills that make you the MBA in Advertising and Branding Executive
If a candidate wants to work in the brand management industry, they must have the following skills:
1.Outstanding Marketing Abilities.
2.Strong Presentation Abilities.
3.Features of Leadership.
5. Systematic pressure management.
6. Abilities to Communicate.
7. Flexible and patient mindset.
8.Possess these qualities.
(1). What is an MBA in Advertising and Branding degree?
Ans: The MBA in Advertising and Branding sector in India is constantly expanding. Management studies in the areas of branding and communication are in great demand due to the growing importance of consumption. primarily because "Product, Marketing, sales, and Growth" are now seen as essential components of brand management.
(2). What are the eligibility criteria for pursuing an MBA in Advertising and Branding Executive degree?
Ans. The eligibility standard for MBA in Advertising and Branding is that applicants with
(3). What career opportunities are available after completing an MBA in Advertising and Branding Executive degree?
Ans: MBA with an MBA in Advertising and Branding can pursue various career paths. They may work as Marketing Manager, Branding Manager, Sales Manager, Market Sales Analyst.
(4). How long does it take to complete an MBA in Advertising and Branding Executive degree?
Ans. The duration of an MBA in Advertising and Branding Executive it takes two years of full-time study to complete the post-graduation program.
(5). What is the admission process for MBA
in Advertising and Branding Executive?
Ans. The admission process for MBA in Advertising and Branding Executive is both merit-based and entrance based.
What are the top MBA entrance examinations?
Ans. CAT, XAT, and SNAP are some of the top MBA entrance examinations for an MBA in Advertising and Branding Executive.
What are some of the best colleges for this course program?
Ans. The best Colleges for this program are IIM Ahmedabad, Indian Institute of Management Lucknow, etc.
(8). What are some of the most popular
job profiles for an MBA in Advertising and Branding Executive?
Ans. Marketing Manager, Branding Manager, Sales Manager, Market Sales Analyst are some of the most popular job profiles for MBA in Advertising and Branding Executive.
(9). What are some of the top recruiting companies for an MBA in Advertising and Branding Executive?
Ans. Infosys, Deloitte, Cognizant, Wipro, TCS, Bain & Company , Facebook etc. Are some of the top recruiters of MBA in Advertising and Branding.