MBA in Media Management Program Syllabus & Subjects

Explore the comprehensive syllabus of the MBA program in Media Management. From media planning to digital marketing, delve into the subjects that will equip you with essential skills for a career in media and entertainment.

MBA in Media Management Syllabus & Subjects

The MBA in Media Management program focuses on the dynamic media and entertainment industry. Core courses cover media business models, media marketing, and media law. Specialized subjects include digital media management, media production, and media ethics. Students often engage in media projects and internships with media companies. The curriculum prepares graduates for careers in media management, content production, and media marketing.

MBA in Media Management subjects is designed as a way to train students to specialize in media management. The main focus of this course is to develop interpersonal skills, team spirit, and leadership qualities and implement them in the media management sector. At the end of the course, the students will be trained in persuading, educating, and communicating, the four key activities in media.

Tabulated below is the semester-wise MBA Media Management syllabus followed in India:

Semesters	Subjects
Semester I	Managerial Communications
	Information Technology
	Organizational Behavior
	Marketing Management
	Management Concepts and Process
	Managerial Economics
	Introduction to Media Management
Semester II	Business and Industrial Laws
	Business Communication Skills
	Radio Program Production
	Print Media Reporting and Editing
	Television Program Production
	Human Resource Management
	Consumer Behavior
Semester III	Television Journalism
	Retail Management
	Strategic Management
	Media Planning and Event Management
	Sales and Advertising Management
	Media Research
	International Business
Semester IV	Media Technologies
	PR and Corporate Communication
	Media Management on Print and Radio
	New Age Media
	Business Ethics and Management by India Values
	Industrial and Service Marketing
	Entrepreneurship & Innovation Management
	Project
Core Subjects	Media Planning & Event Management
	Business Strategy & Finance
	Entrepreneurship Development
	Fundamentals of Management
	Advertising Management
	Broadcast Technology Management
	Media Law & Ethics
Elective Subjects	Media Economics
	Media Marketing Management
	Human Resource Management
	Broadcast Journalism
	Direction & Production for TV
	Media Finance & Accounting
	Media Research Dissertation

Projects

MBA in Media Management involves various concepts that can be employed in a project, which will help in the betterment of the understanding of the aspirants. To impart knowledge on powerful techniques used in media research, marketing, and production, projects play a key role.

Popular Media Management projects are:

(i). Media for Educational Purpose

(ii). Virtual Reality - Future of the Media

(iii). The Peculiarities of Children Media

(iv). The Freedom of Speech and its Impact on the Media

(v). Terrorism in the Media

Reference Books

Listed below are the best reference books for the MBA in Media Management course:

Name of Author	Name of Book
Awasthy G C	Broadcasting in India
Sanjaya Singh Gaur, Sanjay V Saggar	Event Marketing & Mgt
R D Agrawal	Organization and Management
Robbins S P	Organizational Behavior
Kewal J Kumar	Mass Communication in India