MBA (Media Management)

  • course years 2 Years
  • type of course Post Graduate
  • course stream Management
  • course type Full Time

MBA in Media Management is a 2-year postgraduate management course that gives the understanding and capabilities to deal with distinctive media modes like television, print, advertisement, publishing, etc.  Aspirants who need to accomplice themselves with the media and amusement enterprise can choose this route for a package deal of interesting possibilities in media houses.

Students need to be conscious that admission to MBA Media Management applications in India is depending on the advantages and the outcomes of front exams. Aspirants need to have a bachelor's diploma in an applicable subject of observation with at least 50%-60%mixture marks, in addition to admission examination rankings from one of the exams (standard through their preferred university) consisting of CAT, GMAT, XAT, MAT, SNAP, and others, in addition to different key eligibility situations as exact with the aid of using the university.

MBA in Media Management is a program that intersects communication and business. Media Management is applied to the business side of all kinds of media organizations that can control the minds of their viewers. MBA in Media Management subjects in India includes specialization in brand communication, public relations marketing, and media analytics, which helps aspirants gain expertise and make them eligible for the various job scopes available in media management.

Graduates of the MBA in Media Management application are entitled to get hold of several process scopes in the sector of advertising, media, emblem marketing, content material marketing, print media, social media, and plenty more. This direction falls below the umbrella of the MBA direction.

MBA in Media Management Course Highlights

Here are some of the most popular highlights of the MBA Media Management degree program that have been tabulated below:

Particular Value
Course Name Master of Business Administration in Media Management
Course Level Postgraduate
Course Duration 2 years
Course Mode Full Time, Part-Time, Distance Learning, Online
Eligibility Criteria Bachelors in any stream with a 50% aggregate score
Entrance Exams CAT, MAT, XAT, GMAT, SNAP, CMAT, etc.
Admission Process Entrance test + Merit-based
Age No age limit
Examination Type Semester-based
Average Annual Fees INR 3,00,000-12,00,000
Average Annual Salary INR 5,00,000-10,00,000
Top Recruiters ABP Group, India Today Group, Ogilvy & Mather Ltd, Mudra Communications Ltd, McCann-Erickson India Ltd, Chaitra Leo Burnett Pvt Ltd, Economist Group, The Hindu Group, Jagran Prakashan Group, HT Media, Mudra Communications Ltd, Zee Entertainment Enterprises, Prasar Bharti, Press Trust of India, Pearson Publications, NDTV
Job Profile Media Strategist, Marketing Analyst, Media Manager, Media Planning Manager, TV Producer, A/V (Audio-Video) Editor, Digital Media Assistant, Corporate Communications Head, Digital Media Analyst, Channel Head, Assistant Manager, Film producer, Marketing communication executive, Online media analyst, Social media manager

Why study MBA in Media Management?

Mentioned below are some of the perks of pursuing the course:

(i). The media industry is rising at a high speed and has already widespread with the majority of houses in the country having access to at least one mode of media throughout the country irrespective of their socio-economic background.

(ii). The students who have skills like interpersonal communication, creative writing, creativity, etc . must opt for this course as they would get a platform to improve these skills as well as apply these skills for the best of the media sector.

(iii). The media requires students who can increase the quality of the content, have the skills of statistical analysis, interpret the required changes, and work towards it. Hence it is easy for the MBA ( Media Management graduates ) to get placed after passing out from the institute.

(iv). The media thus, requires energetic youths who can contribute to the well-being of the media sector and the rise in the profits of the company by attracting a huge audience towards the infotainment that the sector provides.

(2). MBA in Media Management Admission Process

MBA in Media Management Admission Procedure depends on the eligibility criteria which differ from One group to every other primarily based totally on numerous elements inclusive of NIRF ranking, reputation, intake, etc. The admission is primarily based totally on both the ratings received within the applicable front examination or may be observed on merit. The aspirants need to have a bachelor's diploma in any field.

On clearing the entrance exam, the applicants may be determined for the second round of selection, wherein a fixed speech may be conducted. A non-public interview technique for the very last choice may be held as an admission technique for MBA in Media Management course.

Types of MBA Media Management Courses

MBA degrees are available in a range of formats, including full-time and online degrees that can be completed from the convenience of one's own home. Each MBA degree type or form offers the potential to get a full understanding of the media management profession, but which should a person pursue? Here is an overview of the many MBA Media Management programs that are offered to aspirants:

(i). Distance

The two to three-year online MBA program is now complete. Distance learning is the best choice for pursuing an MBA in Media Management after receiving a bachelor's degree but lacking the time to attend conventional classes.

(ii). Full-Time

A two-year, Full-Time MBA program in Media Management is available. Practical information is greater vital than theoretical know-how in this line of work. A Full-Time course provides the benefit of allowing students to connect closely with teachers and other students, thus expanding their exposure, experience, and knowledge.

(iii). Part-Time

There is a Part-Time MBA Program in Media Management. In this line of business, realistic knowledge supersedes theoretical comprehension. The benefit of a Part-Time MBA is, it lets candidates have the flexibility to work at the same time as studying.

MBA in Media Management Eligibility Criteria

Media Management is one of the most sought-after specializations of an MBA. Its eligibility criteria have been derived in accordance with other MBA specializations. The requirements are not at all extensive, however, students need to meet them to get admitted to business schools offering the course.

The eligibility criteria to apply for MBA in Media Management in India are as follows:

(i). Students must have completed an undergraduate degree from a recognized and accredited university or institution.
(ii). They must have an aggregate of at least 50% in their undergraduate degree.
(iii). They must attempt the entrance exam as required by the business school chosen by them.
(iv). They must have scored well in the attempted entrance examination to clear the cut-off score of their chosen business school.

MBA in Media Management Admission Process

MBA Media Management admissions in India can be broken down into four steps for aspirants' convenience. These four MBA admissions steps apply to all MBA programs, including the MBA Media Management program. Students should be aware that top-tier business schools in India employ a stringent screening process to choose the best candidates.

Step 1- Register and Apply for an Entrance Exam

Admission to pinnacle MBA schools in India for MBA Media Management frequently starts off evolved within the first week of August/September and finishes with the remaining week of November. During the registration window, candidates seeking admission to top MBA programs should register and apply for the relevant MBA entrance exam, such as CAT/XAT/MAT/SNAP. The registration duration for maximum national-degree MBA front exams, inclusive of the CAT and XAT, closes in September and November, respectively.

Step 2- Appear in any Entrance Exams

Those who wish to follow a management course PGDM/MBA program specializing in Media Management from Top MBA colleges must Take the CAT, XAT, SNAP, or any comparable front and take a look at well-known via way of means of universities and enterprise colleges in India.

Step 3- Selection Process

Following the assertion of MBA examination results, maximum predominant enterprise faculties will shortlist appropriate applicants for the very last admission method based on examination scores, academics, diversity, work experience, and different traits as mounted via way of means of the respective B-faculty admission coverage and weights. The technique is finished independently via way of means of every enterprise faculty or institution.

Step 4- Selection Process

All candidates who have been shortlisted will be asked to take part in a Group Discussion (GD), Written Ability Test (WAT), and Personal Interview (PI). Some B-schools also conduct GD and Extempore before the PI round, whereas others do GD-PI. Psychometric tests are also given to students at several colleges. The final merit list will be created, and admission offers for the MBA Media Management program will be issued based on their performance in the final selection round, the weightage given to entrance scores, academic profile and diversity, work experience, and gender diversity.

MBA in Media Management Entrance Exams

MBA in Media Management Entrance exams are conducted for MBA aspirants at three different levels, namely at the national level, state level, and university level. These entrance exams will test the basic knowledge of the students who are aspiring to do an MBA Course. The students who are desiring to take up their postgraduate MBA in Media Management should take up the entrance exams and perform well to secure admission. Some of the well-known entrance exams that can be taken are:


Skills Required

Media management is related to marketing in digital platforms or the field of mass media. Communication and interactive skills are considered very important and necessary to maintain good relationships with clients all over the world and in fulfilling various projects.

Interpersonal Skills Digital technology handling skills A passionate interest in the field of the subject
Leadership Skills Graphic Designing Decision-Making Skills
Media Reporting Innovative and Creative thinking Problem-solving skills
Passion for Learning Perfection in Appearance Research skills
Analytical skills A hard-working and dedicated mindset  Time Management and Organization Skills
Communication Skills

MBA in Media Management Fee Structure

MBA in Media Management is a postgraduate management course for two years consisting of four semesters. The average MBA in Media Management Fees ranges from INR 4,00,000-15,00,000 PA. Some of the colleges are listed below according to their fees structure:

Name of College Average Annual Fee(INR)
UPES, Dehradun INR 13,34,000
Amity University, Noida INR 4,00,000
IIM Indore INR 7,86,100
IIM Udaipur INR 17,00,000

Selection Criteria: MBA in Media Management

All the shortlisted applicants who get selected based on the entrance exam score or merit will have to appear for the group discussion, followed by a personal interview. On getting selected, the student can pay the fee and get their admit card.

(3). Course Comparison

MBA in Media Management v/s Master in Media Studies

The MBA in Media Management program covers a variety of subjects, including operations, business administration, analytical work, and media management. Below is a comparison between the MBA in Media Management and the Master in Media Management:

Parameter MBA in Media Management Master in Media Studies
Course Name Master of Business Administration in Media Management Master in Media Studies
Course Overview MBA in Media Management is a 2-year postgraduate management course that gives the understanding and capabilities to deal with distinctive media modes like television, print, advertisement, publishing, etc. The master's software program software in Media Studies gives a bendy and interdisciplinary curriculum in media theory and exercises with an emphasis on the manufacturing of film, video, audio, and rising media.
Duration 2 Years 2 Years
Eligibility BBA or Bachelor’s in relevant field with 50% total aggregate. Bachelor’s in relevant field with 50% total aggregate
Course Stream Management Arts
Average Annual Fees INR 3,00,000-10,00,000 INR 50,000-3,00,000
Average Annual Salary INR 2,00,000-10,00,000 INR 3,00,000-10,00,000
Top Colleges IIM, UPES, LPU, JMI Chandigarh University, Amity University, NIMS University

(4). Top MBA in Media Management Colleges

Tabulated below are the top MBA Media Management colleges in India, along with the city, fees, and salary details:

Name of College Average Annual Fee(INR) Location
SCMS Cochin School of Business INR 3,75000 Cochin
Uttaranchal Institute of Management INR 4,89,000 Uttarakhand
Jamia Millia Islamia university INR 2,10,000 Delhi
Chitkara Business School INR 8,50,000 Punjab
International School of Business and Media INR 8,92,500 Pune
Indian Institute of Management INR 20,00,000 Indore
Mahatma Jyoti Rao Phoole University INR 95,000 Jaipur
Amity University INR 6,67,000 Noida
Sri Padmavati Mahila Visvavidyalayam INR 90,000 Tirupati
Indian Institute of Management INR 20,00,000 Udaipur
Educational Multimedia Research Centre, DAVV INR 70,000 Indore
Hindustan Institute of Technology and Science INR 2,53,000 Chennai
The Heritage Academy INR 3,20,000 West Bengal
University of Petroleum and management studies INR 26,00,000 Dehradun
The Makhanlal Chaturvedi National University of Journalism and Communication INR 95,000 Bhopal
Prin. L. N. Welingkar Institute of Management Development & Research INR 11,00,000 Mumbai
Eastern Institute for integrated learning in Management INR 5,25,000 Kolkata

Top MBA in Media Management Colleges by NIRF

MBA aspirants in India interested in media management may choose from many different programs. Applicants should carefully consider the many Media Management Master’s Degree options available to them.

One of the most sought-after degrees in India is a Master of Business Administration in Media Management. The following is a list compiled by NIRF of the top MBA programs in media management in India:

Name of College Average Annual Fee(INR) NIRF Ranking
IIM, Indore INR 20,00,000 7
IIM, Udaipur INR 20,00,000 17
Jamia Millia, Delhi INR 2,10,000 34
Amity University, Noida INR 7,67,000 41
UPES, Dehradun INR 26,00,000 66
CBS, Patiala INR 8,50,000 75

Top MBA in Media Management Government & Private Colleges

Government Colleges that provide MBA are cheap and cater to the economically backward and financially despondent segment of society. Here is a table of government & private colleges offering an MBA in Media Management:

Type of College Name of College
Government PWC
Jamia Millia Delhi
Annamalai University, Cuddalore
Mumbai University, Mumbai
Private SIU, Pune
SCMS Cochin School of Business
Amity University

(5). MBA in Media Management Job & Placements

The media being more a part of the private industry, the job opportunities are more vivid in the private sector compared to the government sector. With the rise in the accessibility to media, MBA Media Management jobs are also increasing.

The need for management increases with the rise in work. Thus, this course is efficient in making the candidate capable of tackling the challenges that arise in the media industry and helping the company grow by trying to attract more audiences with creative content.

Job Profile

The following table includes a few pinnacle expert MBA Media Management jobs to be had at the side of the corresponding profits package.

Job Profile Job Description
Channel head The channel manager is responsible for increasing buyers' consumption; Creating plans and enforcing buyer conversations, monitoring account profiles, auditing competitor activity, assisting with all communication with sellers, creating plans to increase market share, and communicating channel activity.
Media Strategist A media strategist facilitates the construct of advert campaigns designed to seize ability clients’ interest and maintain present customers’ loyalty. A media strategist takes deep analytical dives into data mined from surveys, television ratings, and webpage visits.
Project Manager Project Managers are liable for handling diverse tasks assigned through the agency with the assistance of their group and plan to convey nice consequences efficiently. The behavior studies associated with the tasks take a look at diverse methods to enhance and create precise plans for benefitting the department, and the corporation as a whole.
Media Manager Media Managers are specialists with abilities in verbal exchange and managing clients. They implement and develop all targeted content for various media platforms. They help crew contributors in bringing out advertising techniques and plans for reaping rewards for the company.
Corporate communication head The head has to oversee the communique among the groups in addition to the groups with the customer and strive to signify improvisations for higher enterprise communications.
Marketing Analyst A Marketing analyst, also known as a market research analyst, helps and coordinates with companies and organizations to decide which products and services to sell or pitch to customers and in choosing the right customers or clients.
Digital media analyst They carry out the evaluation of the facts that they acquire thru on-line modes along with advertising, print media, etc.
Editor Editors are found in each of the modes which are revealed in addition to virtual media. The work of an editor is to proofread and enhance the content before it is set to disseminate to the audience.

Top Recruiters: MBA in Media Management

 Check the list below for the top companies that hire graduates of Media Management:

OLA Netflix Digital Media Firms
Prime Videos TATA Consultant Ltd. Facebook
Newspapers Film Production Houses Wildcraft
Publishing Firms Infosys Apple
Radio Stations Media Firms BCG
Tata Consultancy Services TV Production Firms Capgemini
Microsoft Walt Disney Citigroup
Times Internet Amazon
Employment Areas

Media Management provides opportunities in both the private and government sectors. Some of the industries to look out for are listed below. The areas of recruitment providing MBA Media Management jobs are:

(i). Music Industry
(ii). Gaming Platform
(iii). Advertisement Sector
(iv). Print Media
(v). Broadcast Media
(vi). Internet Media

Average Salary

Graduates with an MBA Media Management degree can expect to earn a starting salary of INR 4,00,000-10,00,000 per year. In general, different job descriptions will pay varying amounts. Aspirants should keep in mind that the salary is not fixed and may vary depending on a variety of factors. The salary of a graduate is impacted by factors such as designation, education level, experience, and location.

The table given below highlights the starting average salary for MBA Media Management course graduates in India:

Job Role Average Annual Salary(INR)
Online Media Analyst INR 4,50,000
Assistant Manager INR 10,00,000
Marketing Communication Executive INR 8,50,000
Media Strategist INR 11,00,000
Media Analyst INR 7,00,000
Management Trainee INR 5,00,000
Account Manager INR 12,00,000
Digital Media Manager INR 7,90,000
Social Media Manager INR 4,00,000
Marketing Executive INR 5,50,000
(6). Career Scope: MBA in Media Management

After completing a degree in media management in BBA or MBA, one can get job offers from many companies and organizations. The demand for individuals from this course has increased over the years with the emerging benefits of marketing business assets and production through media. With media management, one can carry out many works and job roles such as digital marketer, project manager, media planner, market analyst, communicator, manager, and much more in the fields of media and business market, not only in India but also abroad.

Many even opt to pursue further studies for an MBA in media management abroad due to many opportunities to work at prestigious companies like JP Morgan, Amazon, Apple, and much more. From recent observations, this sector's job opportunities will never cease due to emerging and many more future trends in this field of work.

Career options after MBA in Media Management

Media Management is always important as they play a vital role in bridging the world's gap and the public. An MBA in Media Management possesses all the necessary skills for that task and can get job opportunities after MBA in Media Management for the following job titles:

Editor Marketing Analyst Media Manager
Digital Media Producer Digital Media Assistant A/V Editor
Media Planning Manager Media Strategist Channel Head
Corporate communication head TV Producer Digital Media Analyst
Scope of Media Management in India and Abroad

Media is stated to be one of the maximum prepared sectors which have grown dramatically because of ages. Media itself represents all of the new traits and statistics wanted for expertise on how the arena works. Media control gives capabilities wanted for successfully coping with the works of media-associated factors for destiny profession scope. Experience and abilities inside the media control subject are the best manners to get greater process possibilities or destiny scopes.

There are lots of possibilities to be had inside the media area in India in addition to abroad, associated with marketing, virtual media, and lots more. One may even choose to pursue better research overseas for higher destiny scope in professional aspects. Individuals can get a future scope in the field of media, marketing, and management since this course covers all the skills needed for these fields of work.

Scope for Higher Studies

Graduates of the MBA Media Management programs can always continue their education in the same field. Students who complete this course may pursue the following doctorate courses:

(i). MPhil in Management
(ii). MPhil in Media Management
(iii). Ph.D. in Management
(iv). Ph.D. in Media Management

Skills that make you the Best Media Manager

Every Industry requires a specific set of skills. In this chosen field, both hard skills and soft skills play a vital role, and the ability to handle criticism, and be unbiased will help you prosper in your desired career. By Master of business administration in Media Management, the following skills will be gained:

(i). Media Reporting
(ii). Innovative and Creative thinking
(iii). Analytical Skills
(iv). Perfection in Appearance
(v). Passion for Learning
(vi). Decision-Making Skills
(vii). Interpersonal Skills
(viii). Time Management and Organization Skills
(ix). Communication Skills
(x). Problem-Solving Skills
(xi). Leadership Skills

(7). FAQs

(1). What is an MBA in Media Management?

Ans. MBA in Media Management is a 2-year postgraduate management course that gives the understanding and capabilities to deal with distinctive media modes like television, print, advertisement, publishing, etc.

(2). What is the course duration of the MBA in Media Management course?

 Ans. The course duration of an MBA in Media Management course is 2 years.

(3). What is the average course fee for an MBA in Media Management?

Ans. The average course fee for an MBA in Media Management is INR 8,00,000 per year. The overall cost of the management course is dependent on the institution. That said, you will find that the annual course fees for MBA Media Management will range between INR 1,50,000 and INR 10,00,000.

(4). What is the course duration of MBA Media Management?

Ans. The course duration of MBA Media Management is two years. It is a media-based course in MBA and deals with the study of the application of media and its various forms in the expansion and growth of business models. Apart from application controlling, monitoring, and budgeting is also included in the course.

(5). What are the functions of media management?

Ans. The functions of media management include planning, leading, organizing, and controlling the process of media management and marketing strategies. They conduct research and analyze various data and information related to market business, media planning, and much more.
They play an important role in managing the media platforms of marketing and business models for bringing profit and positive results for the company's products and services.

(6). What all entrance exams are accepted for this course?

Ans. Admission into the organization for this direction takes location primarily based totally on front exams. A few of them are SNAP, XAT, CMAT, and CAT.

(7). What are the specializations available in this course?

Ans. The specializations available in this course are Brand Communication, Public Relations, Marketing and Media Analytics, and Media Management.

(8). Is an MBA in Media Management better than an MBA in Human Resources?

Ans. It cannot be surely said that an MBA in Media Management is better than an MBA in Human Resources. Both specializations are popular but it is mostly the preference of students and their professional goals that determine which is best for them. In case you prefer returns as a decision driver, then HR specialization is better.

(9). Does IGNOU offer this course for distance learning?

Ans. IGNOU does not offer the course MBA in media management. However, there are other courses related to this field that one can pursue.

(10). Is the course valid in foreign countries?

Ans. Yes, the course and specializations are valid in other countries too. Students often go abroad for work after studying this course

(11). What are the skills required for graduates of MBA Media Management?

Ans. The skills required for graduates of MBA Media Management are diverse. They not only consist of professional skills like strategy planning, budget control, etc. but also soft skills, like leadership, managerial, organizational, interpersonal, communication, etc. Graduates need to go through a holistic development phase to make the most of their program.

(12). Can the course be pursued part-time?

Ans. Yes, the course can be pursued part-time, but only a few colleges offer that opportunity.

(13). What can an MBA Media Management graduate do?

Ans. An MBA Media Management graduate can apply the knowledge gathered during their course to help their employer or personal venture grow and connect with the target audience and consumers through media.  They can act as PR heads or Advertising Managers to help their products get noticed and hence consumed by the market.

(14). How is it different from other MBAs?

Ans. The specialization is solely pertaining to the field of media. The students are trained to apply their management skills to the media industry specifically.

(15). Which are the top colleges offering MBA Media Management courses in India?

Ans. The top colleges offering Management courses are the Institute of Management-Christ University, Department of Management Studies - IIT Roorkee, Indian Institute of Management Indore, Banaras Hindu University, Jamia Milia Islamia University, Narsee Monjee Institute of Management Studies, Indian School of Business, and Indian Institute of Technology (Delhi).  You can explore more about these colleges on our website.

(16). Is it worth studying media management?

Ans. The study of media management can open many opportunities in various job sectors in the future. It will never go waste, the knowledge one learns or gains with this course study. Therefore, keeping in mind all the opportunities and future scope is worth studying media management.

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