MBA in Media Management is a program that intersects communication and business. Media Management is applied to the business side of all kinds of media organizations that can control the minds of their viewers. MBA in Media Management subjects in India includes specialization in brand communication, public relations marketing, and media analytics, which helps aspirants gain expertise and make them eligible for the various job scopes available in media management.
Graduates of the MBA in Media Management application are entitled to get hold of several process scopes in the sector of advertising, media, emblem marketing, content material marketing, print media, social media, and plenty more. This direction falls below the umbrella of the MBA direction.
Here are some of the most popular highlights of the MBA Media Management degree program that have been tabulated below:
|Course Name||Master of Business Administration in Media Management|
|Course Duration||2 years|
|Course Mode||Full Time, Part-Time, Distance Learning, Online|
|Eligibility Criteria||Bachelors in any stream with a 50% aggregate score|
|Entrance Exams||CAT, MAT, XAT, GMAT, SNAP, CMAT, etc.|
|Admission Process||Entrance test + Merit-based|
|Age||No age limit|
|Average Annual Fees||INR 3,00,000-12,00,000|
|Average Annual Salary||INR 5,00,000-10,00,000|
|Top Recruiters||ABP Group, India Today Group, Ogilvy & Mather Ltd, Mudra Communications Ltd, McCann-Erickson India Ltd, Chaitra Leo Burnett Pvt Ltd, Economist Group, The Hindu Group, Jagran Prakashan Group, HT Media, Mudra Communications Ltd, Zee Entertainment Enterprises, Prasar Bharti, Press Trust of India, Pearson Publications, NDTV|
|Job Profile||Media Strategist, Marketing Analyst, Media Manager, Media Planning Manager, TV Producer, A/V (Audio-Video) Editor, Digital Media Assistant, Corporate Communications Head, Digital Media Analyst, Channel Head, Assistant Manager, Film producer, Marketing communication executive, Online media analyst, Social media manager|
Mentioned below are some of the perks of pursuing the course:
MBA in Media Management Admission Procedure depends on the eligibility criteria which differ from One group to every other primarily based totally on numerous elements inclusive of NIRF ranking, reputation, intake, etc. The admission is primarily based totally on both the ratings received within the applicable front examination or may be observed on merit. The aspirants need to have a bachelor's diploma in any field.
On clearing the entrance exam, the applicants may be determined for the second round of selection, wherein a fixed speech may be conducted. A non-public interview technique for the very last choice may be held as an admission technique for MBA in Media Management course.
MBA degrees are available in a range of formats, including full-time and online degrees that can be completed from the convenience of one's own home. Each MBA degree type or form offers the potential to get a full understanding of the media management profession, but which should a person pursue? Here is an overview of the many MBA Media Management programs that are offered to aspirants:
The two to three-year online MBA program is now complete. Distance learning is the best choice for pursuing an MBA in Media Management after receiving a bachelor's degree but lacking the time to attend conventional classes.
A two-year, Full-Time MBA program in Media Management is available. Practical information is greater vital than theoretical know-how in this line of work. A Full-Time course provides the benefit of allowing students to connect closely with teachers and other students, thus expanding their exposure, experience, and knowledge.
There is a Part-Time MBA Program in Media Management. In this line of business, realistic knowledge supersedes theoretical comprehension. The benefit of a Part-Time MBA is, it lets candidates have the flexibility to work at the same time as studying.
Media Management is one of the most sought-after specializations of an MBA. Its eligibility criteria have been derived in accordance with other MBA specializations. The requirements are not at all extensive, however, students need to meet them to get admitted to business schools offering the course.
The eligibility criteria to apply for MBA in Media Management in India are as follows:
MBA Media Management admissions in India can be broken down into four steps for aspirants' convenience. These four MBA admissions steps apply to all MBA programs, including the MBA Media Management program. Students should be aware that top-tier business schools in India employ a stringent screening process to choose the best candidates.
Step 1- Register and Apply for an Entrance Exam
Admission to pinnacle MBA schools in India for MBA Media Management frequently starts off evolved within the first week of August/September and finishes with the remaining week of November. During the registration window, candidates seeking admission to top MBA programs should register and apply for the relevant MBA entrance exam, such as CAT/XAT/MAT/SNAP. The registration duration for maximum national-degree MBA front exams, inclusive of the CAT and XAT, closes in September and November, respectively.
Step 2- Appear in any Entrance Exams
Those who wish to follow a management course PGDM/MBA program specializing in Media Management from Top MBA colleges must Take the CAT, XAT, SNAP, or any comparable front and take a look at well-known via way of means of universities and enterprise colleges in India.
Step 3- Selection Process
Following the assertion of MBA examination results, maximum predominant enterprise faculties will shortlist appropriate applicants for the very last admission method based on examination scores, academics, diversity, work experience, and different traits as mounted via way of means of the respective B-faculty admission coverage and weights. The technique is finished independently via way of means of every enterprise faculty or institution.
Step 4- Selection Process
All candidates who have been shortlisted will be asked to take part in a Group Discussion (GD), Written Ability Test (WAT), and Personal Interview (PI). Some B-schools also conduct GD and Extempore before the PI round, whereas others do GD-PI. Psychometric tests are also given to students at several colleges. The final merit list will be created, and admission offers for the MBA Media Management program will be issued based on their performance in the final selection round, the weightage given to entrance scores, academic profile and diversity, work experience, and gender diversity.
MBA in Media Management Entrance exams are conducted for MBA aspirants at three different levels, namely at the national level, state level, and university level. These entrance exams will test the basic knowledge of the students who are aspiring to do an MBA Course. The students who are desiring to take up their postgraduate MBA in Media Management should take up the entrance exams and perform well to secure admission. Some of the well-known entrance exams that can be taken are:
Media management is related to marketing in digital platforms or the field of mass media. Communication and interactive skills are considered very important and necessary to maintain good relationships with clients all over the world and in fulfilling various projects.
|Interpersonal Skills||Digital technology handling skills||A passionate interest in the field of the subject|
|Leadership Skills||Graphic Designing||Decision-Making Skills|
|Media Reporting||Innovative and Creative thinking||Problem-solving skills|
|Passion for Learning||Perfection in Appearance||Research skills|
|Analytical skills||A hard-working and dedicated mindset||Time Management and Organization Skills|
MBA in Media Management is a postgraduate management course for two years consisting of four semesters. The average MBA in Media Management Fees ranges from INR 4,00,000-15,00,000 PA. Some of the colleges are listed below according to their fees structure:
|Name of College||Average Annual Fee(INR)|
|UPES, Dehradun||INR 13,34,000|
|Amity University, Noida||INR 4,00,000|
|IIM Indore||INR 7,86,100|
|IIM Udaipur||INR 17,00,000|
All the shortlisted applicants who get selected based on the entrance exam score or merit will have to appear for the group discussion, followed by a personal interview. On getting selected, the student can pay the fee and get their admit card.
(3). Course Comparison
The MBA in Media Management program covers a variety of subjects, including operations, business administration, analytical work, and media management. Below is a comparison between the MBA in Media Management and the Master in Media Management:
|Parameter||MBA in Media Management||Master in Media Studies|
|Course Name||Master of Business Administration in Media Management||Master in Media Studies|
|Course Overview||MBA in Media Management is a 2-year postgraduate management course that gives the understanding and capabilities to deal with distinctive media modes like television, print, advertisement, publishing, etc.||The master's software program software in Media Studies gives a bendy and interdisciplinary curriculum in media theory and exercises with an emphasis on the manufacturing of film, video, audio, and rising media.|
|Duration||2 Years||2 Years|
|Eligibility||BBA or Bachelor’s in relevant field with 50% total aggregate.||Bachelor’s in relevant field with 50% total aggregate|
|Average Annual Fees||INR 3,00,000-10,00,000||INR 50,000-3,00,000|
|Average Annual Salary||INR 2,00,000-10,00,000||INR 3,00,000-10,00,000|
|Entrance Exams||CAT, XAT, MAT, GMAT||IPU CET, AUCET, DUET|
|Top Colleges||IIM, UPES, LPU, JMI||Chandigarh University, Amity University, NIMS University|
Tabulated below are the top MBA Media Management colleges in India, along with the city, fees, and salary details:
|Name of College||Average Annual Fee(INR)||Location|
|SCMS Cochin School of Business||INR 3,75000||Cochin|
|Uttaranchal Institute of Management||INR 4,89,000||Uttarakhand|
|Jamia Millia Islamia university||INR 2,10,000||Delhi|
|Chitkara Business School||INR 8,50,000||Punjab|
|International School of Business and Media||INR 8,92,500||Pune|
|Indian Institute of Management||INR 20,00,000||Indore|
|Mahatma Jyoti Rao Phoole University||INR 95,000||Jaipur|
|Amity University||INR 6,67,000||Noida|
|Sri Padmavati Mahila Visvavidyalayam||INR 90,000||Tirupati|
|Indian Institute of Management||INR 20,00,000||Udaipur|
|Educational Multimedia Research Centre, DAVV||INR 70,000||Indore|
|Hindustan Institute of Technology and Science||INR 2,53,000||Chennai|
|The Heritage Academy||INR 3,20,000||West Bengal|
|University of Petroleum and management studies||INR 26,00,000||Dehradun|
|The Makhanlal Chaturvedi National University of Journalism and Communication||INR 95,000||Bhopal|
|Prin. L. N. Welingkar Institute of Management Development & Research||INR 11,00,000||Mumbai|
|Eastern Institute for integrated learning in Management||INR 5,25,000||Kolkata|
MBA aspirants in India interested in media management may choose from many different programs. Applicants should carefully consider the many Media Management Master’s Degree options available to them.
One of the most sought-after degrees in India is a Master of Business Administration in Media Management. The following is a list compiled by NIRF of the top MBA programs in media management in India:
|Name of College||Average Annual Fee(INR)||NIRF Ranking|
|IIM, Indore||INR 20,00,000||7|
|IIM, Udaipur||INR 20,00,000||17|
|Jamia Millia, Delhi||INR 2,10,000||34|
|Amity University, Noida||INR 7,67,000||41|
|UPES, Dehradun||INR 26,00,000||66|
|CBS, Patiala||INR 8,50,000||75|
Government Colleges that provide MBA are cheap and cater to the economically backward and financially despondent segment of society. Here is a table of government & private colleges offering an MBA in Media Management:
|Type of College||Name of College|
|Jamia Millia Delhi|
|Annamalai University, Cuddalore|
|Mumbai University, Mumbai|
|SCMS Cochin School of Business|
The media being more a part of the private industry, the job opportunities are more vivid in the private sector compared to the government sector. With the rise in the accessibility to media, MBA Media Management jobs are also increasing.
The need for management increases with the rise in work. Thus, this course is efficient in making the candidate capable of tackling the challenges that arise in the media industry and helping the company grow by trying to attract more audiences with creative content.
The following table includes a few pinnacle expert MBA Media Management jobs to be had at the side of the corresponding profits package.
|Job Profile||Job Description|
|Channel head||The channel manager is responsible for increasing buyers' consumption; Creating plans and enforcing buyer conversations, monitoring account profiles, auditing competitor activity, assisting with all communication with sellers, creating plans to increase market share, and communicating channel activity.|
|Media Strategist||A media strategist facilitates the construct of advert campaigns designed to seize ability clients’ interest and maintain present customers’ loyalty. A media strategist takes deep analytical dives into data mined from surveys, television ratings, and webpage visits.|
|Project Manager||Project Managers are liable for handling diverse tasks assigned through the agency with the assistance of their group and plan to convey nice consequences efficiently. The behavior studies associated with the tasks take a look at diverse methods to enhance and create precise plans for benefitting the department, and the corporation as a whole.|
|Media Manager||Media Managers are specialists with abilities in verbal exchange and managing clients. They implement and develop all targeted content for various media platforms. They help crew contributors in bringing out advertising techniques and plans for reaping rewards for the company.|
|Corporate communication head||The head has to oversee the communique among the groups in addition to the groups with the customer and strive to signify improvisations for higher enterprise communications.|
|Marketing Analyst||A Marketing analyst, also known as a market research analyst, helps and coordinates with companies and organizations to decide which products and services to sell or pitch to customers and in choosing the right customers or clients.|
|Digital media analyst||They carry out the evaluation of the facts that they acquire thru on-line modes along with advertising, print media, etc.|
|Editor||Editors are found in each of the modes which are revealed in addition to virtual media. The work of an editor is to proofread and enhance the content before it is set to disseminate to the audience.|
Check the list below for the top companies that hire graduates of Media Management:
|OLA||Netflix||Digital Media Firms|
|Prime Videos||TATA Consultant Ltd.|
|Newspapers||Film Production Houses||Wildcraft|
|Radio Stations||Media Firms||BCG|
|Tata Consultancy Services||TV Production Firms||Capgemini|
Media Management provides opportunities in both the private and government sectors. Some of the industries to look out for are listed below. The areas of recruitment providing MBA Media Management jobs are:
Graduates with an MBA Media Management degree can expect to earn a starting salary of INR 4,00,000-10,00,000 per year. In general, different job descriptions will pay varying amounts. Aspirants should keep in mind that the salary is not fixed and may vary depending on a variety of factors. The salary of a graduate is impacted by factors such as designation, education level, experience, and location.
The table given below highlights the starting average salary for MBA Media Management course graduates in India:
|Job Role||Average Annual Salary(INR)|
|Online Media Analyst||INR 4,50,000|
|Assistant Manager||INR 10,00,000|
|Marketing Communication Executive||INR 8,50,000|
|Media Strategist||INR 11,00,000|
|Media Analyst||INR 7,00,000|
|Management Trainee||INR 5,00,000|
|Account Manager||INR 12,00,000|
|Digital Media Manager||INR 7,90,000|
|Social Media Manager||INR 4,00,000|
|Marketing Executive||INR 5,50,000|
After completing a degree in media management in BBA or MBA, one can get job offers from many companies and organizations. The demand for individuals from this course has increased over the years with the emerging benefits of marketing business assets and production through media. With media management, one can carry out many works and job roles such as digital marketer, project manager, media planner, market analyst, communicator, manager, and much more in the fields of media and business market, not only in India but also abroad.
Many even opt to pursue further studies for an MBA in media management abroad due to many opportunities to work at prestigious companies like JP Morgan, Amazon, Apple, and much more. From recent observations, this sector's job opportunities will never cease due to emerging and many more future trends in this field of work.
Media Management is always important as they play a vital role in bridging the world's gap and the public. An MBA in Media Management possesses all the necessary skills for that task and can get job opportunities after MBA in Media Management for the following job titles:
|Editor||Marketing Analyst||Media Manager|
|Digital Media Producer||Digital Media Assistant||A/V Editor|
|Media Planning Manager||Media Strategist||Channel Head|
|Corporate communication head||TV Producer||Digital Media Analyst|
Media is stated to be one of the maximum prepared sectors which have grown dramatically because of ages. Media itself represents all of the new traits and statistics wanted for expertise on how the arena works. Media control gives capabilities wanted for successfully coping with the works of media-associated factors for destiny profession scope. Experience and abilities inside the media control subject are the best manners to get greater process possibilities or destiny scopes.
There are lots of possibilities to be had inside the media area in India in addition to abroad, associated with marketing, virtual media, and lots more. One may even choose to pursue better research overseas for higher destiny scope in professional aspects. Individuals can get a future scope in the field of media, marketing, and management since this course covers all the skills needed for these fields of work.
Graduates of the MBA Media Management programs can always continue their education in the same field. Students who complete this course may pursue the following doctorate courses:
Every Industry requires a specific set of skills. In this chosen field, both hard skills and soft skills play a vital role, and the ability to handle criticism, and be unbiased will help you prosper in your desired career. By Master of business administration in Media Management, the following skills will be gained:
(1). What is an MBA in Media
(2). What is the course duration of
the MBA in Media Management course?
(3). What is the average course fee
for an MBA in Media Management?
(4). What is the course duration of
MBA Media Management?
(5). What are the functions of media
(6). What all entrance exams are
accepted for this course?
(7). What are the specializations
available in this course?
(8). Is an MBA in Media Management
better than an MBA in Human Resources?
(9). Does IGNOU offer this course for
(10). Is the course valid in foreign
(11). What are the skills required for
graduates of MBA Media Management?
(12). Can the course be pursued
(13). What can an MBA Media Management
(14). How is it different from other
(15). Which are the top colleges
offering MBA Media Management courses in India?
(16). Is it worth studying media