This program emphasizes marketing strategies, consumer behavior, advertising, and market research, preparing students for marketing careers.
Syllabus of BBM in Marketing Management
The syllabus for the Bachelor of Business Management (BBM) in Marketing Management program is designed to provide students with a comprehensive understanding of marketing principles and practices. Students typically cover core topics related to marketing strategy, consumer behavior, and market research. The curriculum often includes courses on digital marketing, branding, and advertising. Students also delve into topics related to sales management, marketing analytics, and product development. Practical experiences such as marketing campaigns, market research projects, and brand management simulations may be included to help students apply marketing concepts in real-world business scenarios. Graduates are well-prepared for roles in marketing management, brand management, and digital marketing within various industries.
Syllabus
and Subjects you study in BBM Marketing and Management
| S.No | First semester |
| 1 | Indian Business of Environment |
| 2 | Communication Skills and Personality Development |
| 3 | The Micro Economic Analysis |
| 4 | The Business of Accounting |
| 5 | The Principles and Practice of Management |
| S.No | Second Semester |
| 1 | Cost and Accounting |
| 2 | Elements of HRM |
| 3 | The Macro-economic Analysis |
| 4 | The Principles of Marketing |
| 5 | The Business Analysis |
| 6 | IT in Business Operations |
| S.No | Third semester |
| 1 | An International Business Environment |
| 2 | The Product and the Operations Management |
| 3 | The International of Economics |
| 4 | The International Marketing and Management |
| 5 | Management of Accounting |
| 6 | E-Commerce |
| S.No | Fourth semester |
| 1 | The Supply Chain and Logistics Management |
| 2 | Digital Marketing |
| 3 | Foreign Exchange Operations |
| 4 | The Business Taxation |
| 5 | Business Exposure |
| 6 | International Agri-business |
| S.No | Fifth semester |
| 1 | The Business and Ethics |
| 2 | The International Relations |
| 3 | The International Banking and Finance Management |
| 4 | Reporting Business and Analysis |
| 5 | The International Banking and Finance Management |
| 6 | Foreign Language Paper 1 |
| S.No | Sixth semester |
| 1 | Export and Import procedure |
| 2 | Study of Global Economics |
| 3 | The International Management of Project Report |
| 4 | Foreign Language Paper 2 |
| 5 | Project |
3 Years
Under Graduate
Management
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