The curriculum often includes case studies and practical projects to enhance problem-solving skills. Additionally, students may explore global marketing strategies and the impact of technology on marketing practices. The program equips graduates with the knowledge and skills needed for careers
The Master of Commerce (M.Com.) in Marketing syllabus typically covers a range of subjects related to marketing strategy, consumer behavior, market research, and sales management. Students delve into topics such as branding, advertising, digital marketing, and e-commerce. They also study market trends, competitive analysis, and marketing ethics. The curriculum often includes case studies and practical projects to enhance problem-solving skills. Additionally, students may explore global marketing strategies and the impact of technology on marketing practices. The program equips graduates with the knowledge and skills needed for careers in marketing management, product development, and market analysis in various industries.
1st Year OR 1st & 2nd Semester Syllabus of Master Of Commerce (M.Com.) Marketing
S.no | Subjects |
1 | General Marketing |
2 | Service Marketing |
3 | International Marketing |
2nd Year OR 3rd & 4th Semester Syllabus of Master Of Commerce (M.Com.) Marketing
S.No | Subjects |
1 | Consumer Behaviour |
2 | Retail Management |
3 | Marketing Channels |
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