Post Graduate Diploma in Digital Marketing
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1 Years
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Post Graduate
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Management
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Full Time
1 Years
Post Graduate
Management
Full Time
Students who complete the PGD, or Post Graduate Diploma in Digital Marketing program will graduate with a comprehensive understanding of content strategy, SEO, SEM, and email marketing. Applicants must possess a Bachelor's Degree in the appropriate field or a closely related field from an authorized university or college. Admission to this programme is selective and based on performance on entrance examinations and merit. But some colleges could demand an interview before granting admission.
The PGD in Digital Marketing Course comprises classroom instruction, computer lab work, a guide to digital marketing, the development and planning of websites, the planning and purchase of digital media, the art of pitching, client-oriented strategy, and more.
The use of online or digital platforms is gradually replacing conventional technologies. Every organization, from convenience stores in your community to reputable companies like HCL and Myntra, American Express uses digital platforms to some extent. No matter the size of a business, maintaining a digital presence has become critical.
The need for digital marketing experts has grown and will continue to grow in the future. Digital marketing is not only used by digital businesses; It is also used in the healthcare, education, finance, cosmetics, fitness and entertainment industries. Due to the growing demand for industry professionals, students are pursuing a PGD in Digital Marketing.
Check out the table below for all the crucial information regarding the PGD in Digital Marketing:
| Particular | Value |
| Course Name | PGD in Digital Marketing |
| Course Level | Postgraduate |
| Course Duration | 1 Year |
| Eligibility Criteria | Graduation in any discipline with a minimum of 55% |
| Entrance Exams | IIPM, MAT, XAT, CAT etc. |
| Admission process | Entrance Exam + Group Discussion + Personal Interview (GD-PI) |
| Examination Type | Semester based |
| Age | No age limit |
| Average Annual Fees | INR 4,000 to 12,00,000 |
| Average Annual Salary | INR 4,00,000 to 10,00,000 |
| Top recruiters | Google, Flipkart, Intel, Reliance Industries, Aditya Birla Group, HCL Technologies, Infosys |
| Job Profiles | Digital Marketing Manager, Social Media Marketing Manager, SEO Manager, SEM Manager |
Students who want to pursue a profession in management fields that are pertinent to the modern period may find the PGD in Digital Marketing degree to be of great use. The following are some justifications for why students should select the program for their post-graduation diploma:
(i). Global Demand: Regardless of their management or direction, today's enterprises need digital marketing. Since no company can ignore digital marketing, there is a constant need for workers with relevant functional expertise. Students with a PGD in Digital Marketing can apply for employment all over the world after graduation.
(ii). Strengthens CV: The PGD in Digital Marketing program helps students improve their CV in the eyes of recruiters because it is in high demand and requires technological abilities. Even with the addition of other courses, their skills can make them stand out to any employer or organization as a valuable asset.
(iii). Opportunities Abound: A PGD in Digital Marketing graduate has a ton of options at their disposal. They can apply to any company or sector, therefore there will never be a shortage of career prospects for them. They can also pursue their businesses thanks to the advancement of contemporary science and its global applicability.
(iv). High pay: Graduates of the PGD in Digital Marketing program can bargain for high pay for themselves due to the field's broad applicability and great demand. They can also take advantage of the chance to advance in their career by negotiating fairly for the services they provide in exchange for experience and further education.
(v). Collateral Development: Since PGD in Digital Marketing graduates can apply for jobs in a variety of industries, they have the opportunity to learn about these industries and improve their knowledge and skill sets. This additional development can aid graduates in developing both their networks and better professional prospects.
The admissions process for the course PGD in Digital Marketing may vary from college to college depending on the school to which you are applying.
The path has full-time, part-time, and distance alternatives to be had to aspirants for the route. The following info is furnished below:
(1). Distance: Distance or online is for those who cannot attend normal sessions; a web is PGD in Digital Marketing one of the favoured alternatives.
(2). Full-Time: The PGD in Digital Marketing is one year course and has the advantage of permitting college students to hurry up their getting-to-know method and drastically boom their knowledge.
(3). Part-Time: A part-time Postgraduate is for professionals who are currently employed and unable to take time off for full-time education. The part-time Postgraduate path will be quite beneficial.
The eligibility criteria for a PGD in Digital Marketing are simply as follows :
1. The candidate must have a degree in any field.
2. The student must achieve at least 50% of the points from 10+2+3.
Below is a list of some of the entrance exams for pursuing a PGD in Digital Marketing:
| CAT | CMAT |
| MAT | GMAT |
To pursue a career in PGD in Digital Marketing in India, candidates must bring a love of food and a service-oriented approach. Here are some of the key skills a candidate should possess when considering taking a PGD in Digital Marketing in India:
| Communication Skills | Writing Skills |
| Observation skills | Communication skills |
| Analytical and Critical thinking skills | Time management |
| Planning and Good Management | Team Work |
| Project Management | Decision-making skills |
| Problem-solving | Leadership skills |
| Name of College | Average Annual Fee(INR) |
| NMIMS Deemed-to-be-University,Mumbai | 12 lakhs |
| MICA, Ahmedabad | 8 lakhs |
| Indian Institute of Information Technology, Lucknow | 6 lakhs |
| N. L. Dalmia Institute of Management Studies and Research, Mumbai | 13 lakhs |
| Institute of Management Technology, Ghaziabad | 11 lakhs |
| Amity University, Noida | 9 lakhs |
| University of Technology, Jaipur | 5 lakhs |
| Adamas University, West Bengal | 4 lakhs |
| Indian Institute Of Management–Lucknow (IIM–Lucknow), Lucknow | 15 lakhs |
Selecting for the PGD in Digital Marketing can be based on both ability and entrance. Based on how well they did in school, they may be able to get into a PGD in Digital marketing after getting a bachelor's degree from a recognised university with at least a 50% average. For people to be chosen, they must pass an entrance test like the CAT, XAT, MAT, NMAT, ATMA etc. The applicants are then approved for the next round of entry.
| Parameter | PGD in Digital Marketing | BBA (Digital Marketing) |
| Course Name | PGD in Digital Marketing | BBA (Digital Marketing) |
| Course Overview | Students who complete the PGD, or Post Graduate Diploma in Digital Marketing program will graduate with a comprehensive understanding of content strategy, SEO, SEM, and email marketing. Applicants must possess a Bachelor's Degree in the appropriate field or a closely related field from an authorized university or college. Admission to this program is selective and based on performance on entrance examinations and merit. But some colleges could demand an interview before granting admission. | Candidates for the BBA (Digital Marketing) program should possess critical thinking abilities, the ability to think creatively and innovatively, and strong interpersonal and communication skills. Six semesters make up the three-yearBBA(Digital Marketing) program. |
| Duration | 1 year | 3 year |
| Eligibility | Bachelor’s degree in any stream with 50% aggregate | Candidates should be 10+2 with 50%. |
| Entrance Exams | IIPM, GMAT, XAT, CAT etc. | IPMAT, DU JAT, NMIMS, JEE, CUET, SAT, etc |
| Average Annual Fees | INR 4,000-3,50,000 | INR 1,00,000-INR 4,00,000 |
The following list includes some of the top universities that provide the PGD in Digital Marketing programs and additional information:
| Name of College | Location |
| NMIMS Deemed-to-be-University | Mumbai |
| MICA | Ahmedabad |
| Indian Institute of Information Technology | Lucknow |
| N. L. Dalmia Institute of Management Studies and Research | Mumbai |
| Institute of Management Technology | Ghaziabad |
| Amity University | Noida |
| University of Technology | Jaipur |
| Adamas University | West Bengal |
| Indian Institute Of Management–Lucknow (IIM–Lucknow) | Lucknow |
After completing a PGD in Digital Marketing, professionals can get numerous opportunities in the public and private sectors.
Following are some of the job profiles available after a PGD in Digital Marketing:
| Job Profile | Job Description |
| Manager of Digital Marketing | A company's complete digital marketing department is managed by a digital marketing manager. Based on the company's aims and objectives, they are in charge of creating digital marketing plans and campaigns. Digital marketing managers are primarily responsible for optimizing and identifying strategies for paying for and organically advertising goods and services on the Internet. |
| Marketing Director | An advertising manager is in charge of overseeing all facets of advertising communication and channels to ensure that the organization's goals and objectives are met. The job function includes all phases of preparation, implementation, and results reporting. For advertising managers, managing tasks and campaigns before the deadline is quite important. |
| Brand Director | One of the most sought-after jobs is the brand manager. A brand manager is in charge of overseeing all aspects of a company's marketing strategy. Creating brand strategies for the brand's promotion, the introduction of a new product, etc. It entails analyzing large amounts of data and making choices based on that data. The primary goal is to collaborate with a group of talented individuals to accomplish the brand's business objectives. |
| The Customer Service Manager | Client satisfaction is the first concern because customers are the lifeblood of every business. Managers of customer services can help in this situation. The main duty is to guarantee that every consumer has an entirely hassle-free experience. |
| Account Supervisor | The majority of account managers work for digital marketing agencies. This is because agencies work with numerous brands simultaneously. As a result, an account manager is responsible for overseeing the entire account and workload of a single brand. |
| Manager of Content Marketing | Content is a crucial component of this work, as the description says. Making content for the internet is known as content marketing. It is possible to do this by creating material for blogs, videos, email newsletters, social media, etc. The fundamental goal of a content marketer is to produce worthwhile content and distribute it through appropriate channels to draw in and keep an audience while also boosting website traffic. |
| SEO Consultant | Making a website or web page appear higher in search engine rankings is referred to as search engine optimization. Anyone involved in SEO must assess, evaluate, and optimize websites utilizing organic SEO methods. For a website to receive more traffic, one must also provide content using effective keywords. Due to the regular updates to search engine algorithms, SEO is a developed field. As a result, one must keep abreast of the most recent developments and news regarding search engine adjustments. |
| Manager of social media | Today, social media marketing has gained a lot of traction. Creating postings, articles, advertising campaigns, managing collaborations, etc., are some of a social media manager's most crucial duties. |
The table below contains some of the top recruiters that hire PGD in Digital Marketing graduates, as follows:
| Microsoft | |
| Amazon | |
| Apple | Adobe |
| IBM | Accenture |
| Deloitte | Tata Consultancy Services (TCS) |
| Infosys | Wipro |
| HCL Technologies | Cognizant |
| Oracle | |
| Intel | ICICI Bank |
| Uber | Ola |
| Flipkart | Amazon |
| Reliance Industries | Aditya Birla Group |
Depending on their position, graduates may earn varying quantities of money. In addition to qualifications, location, and field of work, several other variables may influence the income of a PGD in Digital Marketing in India.
In addition, as candidates gain more experience and exposure to the real world, they may advance to better positions and receive higher pay grades. A graduate with a PGD in Digital Marketing typically earns between INR 4,00,000 to 10,00,000.
| Job Role | Average Annual Fee(INR) |
| Digital Marketing Manager | INR 2,00,000 - 5,00,000 |
| Social Media Marketing Manager | INR 2,00,000 - 5,00,000 |
| Content Marketing Manager | INR 2,00,000 - 5,00,000 |
| SEO Manager | INR 2,00,000 - 5,00,000 |
| SEM/PPC Manager | INR 2,00,000 - 5,00,000 |
| Email Marketing Manager | INR 2,00,000 - 5,00,000 |
(i). Digital Marketing Manager.
(ii). Social Media Marketing Manager.
(iii). Content Marketing Manager.
(iv). SEO.
(v). SEM/PPC.
(vi). Email Marketing Manager.
(vi). Analytics Manager.
(viii). E-commerce Manager.
PGD in Digital Marketing scope is vast, which gives candidates a chance to pursue higher studies after obtaining the degree. The following are some of the best higher education programs in the given area:
(i). MBA.
(ii). PhDs.
Many abilities are needed to succeed as a PGD in Digital Marketing graduate, including those that will help to accelerate personal learning curves and build a practical mindset that must be ingrained in the continuous learning environment.
(i). Communication Skills.
(ii). Leadership.
(iii). Problem-solving.
(iv). Critical Thinking.
(v). Collaboration.
(vi). Adaptability.
(vii). Time Management.
(viii). Analytical Skills.
(ix). Decision-making.
(x). Teamwork.
(1). What is a PGD in Digital Marketing?
Ans. Students who complete the PGD, or Post Graduate Diploma in Digital Marketing program will graduate with a comprehensive understanding of content strategy, SEO, SEM, and email marketing. Applicants must possess a Bachelor's Degree in the appropriate field or a closely related field from an authorized university or college.
(2). What is the average fee structure for a PGD in Digital Marketing?
Ans. The average PGD in Digital Marketing fees charged by colleges or universities in India lie anywhere between INR 4,000 to 12,00,000 per year.
(3). What is the expected salary for a PGD in Digital Marketing graduate?
Ans. The expected salary for PGD in Digital Marketing graduate is around INR 4,00,000 to 10,00,000 per annum.
(4). What qualifications must one meet to enrol in the PGD in Digital Marketing?
Ans. The eligibility standard for PGD in Digital Marketing is that applicants have to have finished graduation with 50%.
(5). What is the admission process for PGD in Digital Marketing?
Ans. The admission process for PGD in Digital Marketing is both merit-based and entrance based.
(6). What is the duration of a PGD in Digital Marketing?
Ans. PGD in Digital Marketing is a one-year full-time course.
(7). What are the top PGDs in Digital Marketing entrance examinations?
Ans. CAT, XAT, GMAT, and NMAT are some of the top PGDs in Digital Marketing.
(8). What are some of the best colleges for this course program?
Ans. The best Colleges for this program are NMIMS Deemed-to-be-University, Indian Institute Of Management–Lucknow, University of Technology.
(9). What are some of the most popular job profiles for a PGD in Digital Marketing?
Ans. Digital Marketing Manager, Social Media Marketing Manager, SEO Manager, and SEM Manager are some of the most popular job profiles for a PGD in Digital Marketing.
(10). What are some of the top recruiting companies for a PGD in Digital Marketing?
Ans. Google, Flipkart, Intel, Reliance Industries, Aditya Birla Group, HCL Technologies, and Infosys are some of the top recruiting companies for a PGD in Digital Marketing.
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