1 Years
Post Graduate
Management
Full Time
This program teaches students the ins and outs of digital marketing, including SEO, social media marketing, content strategy, and analytics, in response to the digital age's marketing demands.
The Post Graduate Diploma in Digital Marketing program focuses on developing expertise in online marketing strategies and digital advertising. Core courses cover digital marketing fundamentals, search engine optimization (SEO), and social media marketing. Specialized subjects include pay-per-click advertising, email marketing, and web analytics. Students often work on digital marketing campaigns, analyze digital data, and gain practical experience with digital marketing tools and platforms. The program prepares graduates for careers in digital marketing management, social media management, and online advertising.
PGD in Digital Marketing Course Syllabus & Subjects
| S.No. | Subjects |
| 1 | Overview of Digital Marketing |
| 2 | Media Planning |
| 3 | Creating websites |
| 4 | SEO |
| 5 | Search Engine Email Promotion |
| 6 | SEM Design |
| 7 | Use of social media Online |
| 8 | Business Management |
| 9 | Content Strategy |
| 10 | Analytics of web |
| 11 | Accounting for Business Decisions |
| 12 | Enterprise Analysis |
| 13 | Financial Management |
| 14 | Website Planning and Structure |
| 15 | Product and Brand Management |
Let's look at some of the most creative PGD in Digital Marketing project ideas that are suitable for both experts and newcomers:
(i). Customer satisfaction for a digital marketing agency.
(ii). ROI for various digital marketing strategies.
(iii). Google Search Marketing Case Study Analysis.
(iv). Analysis of new product launches using Google Double Click.
(v). Social Media Strategies for the Online Shopping Cart.
(vi). Analytical comparison of traditional marketing with digital marketing.
(vii). Facebook analytics for targeted marketing.
(viii). customer preferences for promotional activities.
(ix). Based on discount codes Report on the competition.
(x). Analysis tools for digital marketing Visual Keyword Analysis Tools for Search Engine.
PGD in Digital Marketing books provides students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
| Name of Author | Name of Book |
| Neil Patel | Digital Marketing for Dummies |
| Subhankar Das | Digital Marketing: Strategy, Implementation and Practice |
| Rajiv Sharma | Digital Marketing: A Practical Approach |
| Suneil Kamath | Digital Marketing: Concepts and Cases |
| P.K. Khurana | Digital Marketing: Concepts and Cases |
| Mohit Puri | Fundamentals of Digital Marketing |
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