The syllabus for a BA in Advertising and Brand Communication typically includes courses in marketing, advertising principles, consumer behavior, graphic design, digital marketing, branding strategies, copywriting, and communication skills.
Syllabus for Bachelor of Arts (BA) Advertising and Brand Communication
The syllabus for a Bachelor of Arts (BA) in Advertising and Brand Communication program can vary depending on the institution and the specific focus of the program. However, here is a general overview of the subjects and topics that are commonly covered in such a program:
1 Year OR 1st & 2nd Semester Syllabus of Bachelor of Arts (BA) Advertising and Brand Communication
| S.no | Subjects |
| 1 | Communication,
Media, and
Society
|
| 2 | Introduction to
Journalism
|
| 3 | Advertisement
and Media |
| 4 | Communication
Research |
| 5 | Print Media
Production |
| 6 | Social Media
|
| 7 | Environmental
Science
|
| 8 | Concept of a Brand
|
| 9 | Brand Differentiation
|
2nd Year OR 3rd & 4th Semester Syllabus of Bachelor of Arts (BA) Advertising and Brand Communication
| S.No | Subjects |
| 1 | Exploring
Hindi Cinema
|
| 2 | Graphic
Designing
&Visual
Images
|
| 3 | Television
Journalism |
| 4 | Theatre and
Communication
|
| 5 | Public
Service
Broadcasting
|
| 6 | Development
Communication
|
| 7 | Camera and
Editing for TV
|
| 8 | Communication
& Disaster
Management
|
| 9 | Media
Moments in
History
|
| 10 | Reporting and
Anchoring
|
| 11 | Brand Extension
|
3 Year OR 5th & 6th Semester Syllabus of Bachelor of Arts (BA) Advertising and Brand Communication
| S.no | Subjects |
| 1 | Global Politics
and Media |
| 2 | Documentary |
| 3 | Radio
Production |
| 4 | Photography |
| 5 | Communication and the
Plastic Arts |
| 6 | Integrated
Marketing
Communication
|
| 7 | Fashion
Communication
|
| 8 | Brand Perspectives
|
| 9 | Brand Positioning
|
3 Years
Under Graduate
Arts
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