The syllabus focuses on service delivery, customer relationship management, and service quality improvement, grooming students for roles in service industries.
The syllabus for the Post Graduate Diploma in Services Management is designed to equip students with the knowledge and skills necessary for successful management in the services industry. It covers a wide array of topics relevant to services, including service marketing, service quality management, and customer relationship management. Students explore service design and innovation, learning to create and enhance service experiences. Operational aspects such as service delivery and service operations management are central to the curriculum. In addition, service leadership and human resource management in service organizations are emphasized, recognizing the critical role of employees in delivering quality services. Emerging trends such as technology integration, digital service management, and global services are integrated into the syllabus to prepare graduates for contemporary challenges in the services sector.
Syllabus
& Subjects
The
service sector encompasses a massive
part of India’s economy and has a higher growth rate than the agriculture and
manufacturing sectors. Services corporations are people-orientated because of
the involvement of direct interplay with customers. Customers typically take part
in the provider process, regularly through direct and uncensored
interplay with personnel and facilities.
The
ensuing versions in need gift a project to Operations Managers to efficaciously
use the perishable provider capacity. This occurs due to the fact manufacturing
and consumption happen concurrently and stock offerings regularly cannot hold
pace. The path pursues to educate enrolled college students with the standards
and equipment to control a career operation.
A semester-wise breakup of the PGD Service Management syllabus is given here.
Semesters | Subjects |
Semester I | Human Resource Management |
Marketing Management | |
Managerial Economics | |
Principles of Management | |
Financial Accounting | |
Fundamentals of Communication & Interview Preparation | |
Semester II | The Integrative Manager |
Innovation Management | |
Mastering the Interview & Networking Skills | |
Strategic management | |
Cost Accounting | |
Project Work | |
Semester III | Human Resource Management II |
Services Management I | |
Six Sigma | |
Functional Administration | |
Industrial relation & labor laws | |
Project& ISR | |
Semester IV | Customer-centric organization |
Total quality management | |
Services Management - II | |
Services Marketing | |
Project Work |
Reference
Books
Important books which can be used as reference books in the course PGD in Service Management are:
Name of Author | Name of Book |
Shruti Bhatt | Business Process Improvement |
A.M. Sheikh | Human Resource Development and Management |
Jochen Wirtz, Christopher Lovelock | Services Marketing |
James A. Fitzsimmons, Mona J. Fitzsimmons | Service Management, Operations, strategy, Information Technology |
Rajeev Batra, John G. Myers, David A. | Advertising Management |
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