Online MBA in International Marketing Syllabus - Karnataka State Open University

The Online MBA in International Marketing syllabus at Karnataka State Open University, Mysore is designed to provide overall knowledge to the students with a strong foundation. Online MBA in International Marketing faculty at Karnataka State Open University specially focus on in-depth learning to relevant subjects. At first semester syllabus of Online MBA in International Marketing at Karnataka State Open University, students learn the basics of programme. A strong foundation is very important for comprehensive learning. Online MBA in International Marketing syllabus at Karnataka State Open University, Mysore maintains a balance between theoretical knowledge and practical knowledge.

Online MBA in International Marketing first year students at Karnataka State Open University are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Karnataka State Open University, Mysore also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Online MBA in International Marketing syllabus at Karnataka State Open University, Mysore is also frequently updated to give industry relevant training and knowledge to students. Karnataka State Open University strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Karnataka State Open University enable Online MBA in International Marketing students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Online MBA in International Marketing progress, students learn advanced topics and complex concepts. The Online MBA in International Marketing curriculum at Karnataka State Open University, Mysore mainly focuses on analytical and critical thinking. As the Online MBA in International Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of Online MBA in International Marketing at Karnataka State Open University also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Online MBA in International Marketing curriculum at Karnataka State Open University includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Online MBA in International Marketing syllabus at Karnataka State Open University aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Karnataka State Open University

1. Workshops and Seminars - Regular sessions with industry experts help Online MBA in International Marketing students at Karnataka State Open University to stay updated with current trends.
2. Group Projects - Collaborative projects according to Karnataka State Open University syllabus develop teamwork and problem-solving skills.
3. Case Studies - Online MBA in International Marketing syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
4. Extracurricular Activities - Karnataka State Open University offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Karnataka State Open University, Mysore for latest Online MBA in International Marketing curriculum.

Syllabus and Subjects of Online MBA in International Marketing

The syllabus for an online MBA in International Marketing covers a wide range of topics essential for understanding the complexities of marketing on a global scale. Students can expect to study subjects like international market analysis, cross-cultural consumer behavior, global branding, digital marketing strategies, and international trade regulations. The curriculum is designed to equip students with the knowledge and skills needed to formulate and execute effective marketing strategies across diverse international markets. Additionally, case studies and practical projects may be integrated to provide hands-on experience in solving real-world marketing challenges.

Here is the syllabus for the Online MBA in International Marketing presented in table format:

Semester 1	Semester 2
Principles of Management	Marketing Management
Organizational Behavior	Financial Management
Managerial Economics	Business Research Methods
Quantitative Techniques for Management	International Business
Managerial Accounting	Operations Management
Business Communication Skills	Consumer Behavior
Business Ethics and Corporate Governance	Digital Marketing
Sales and Distribution Management
Semester 3	Semester 4
Strategic Management	International Marketing
Human Resource Management	Product and Brand Management
Entrepreneurship and Innovation	Supply Chain Management
International Finance	Market Research and Analytics
Integrated Marketing Communications	Cross-Cultural Management
E-Commerce and Social Media Marketing	Legal and Ethical Issues in Marketing
Business Negotiations and Relationship Management	Emerging Trends in International Marketing
Project Work / Dissertation

Projects

 

(1). Market Entry Strategy for a Global Brand

(2). International Market Research and Analysis

(3). Development of a Digital Marketing (4). Campaign for International Markets

(5). Global Branding and Positioning Strategy

(6). Cross-Cultural Marketing and Communication Plan

(7). Export-Import Planning and Execution

(8). International Sales and Distribution Strategy

(9). International Business Expansion Plan

(10). Strategic Marketing Plan for Entering Emerging Markets

 

Reference Books

 

(1). Global Marketing Management by Warren J. Keegan

(2). "International Marketing" by Philip R. Cateora and John L. Graham