3 Years
Under Graduate
Management
Full Time
Includes e-commerce business models, web development, online marketing, payment systems, e-commerce security, and digital entrepreneurship.
| Semester | Subjects |
| Semester 1 | Principles of Management |
| Business Communication | |
| Financial Accounting | |
| Microeconomics | |
| Business Mathematics and Statistics | |
| Introduction to E-commerce | |
| Semester 2 | Organizational Behavior |
| Marketing Management | |
| Business Law | |
| Macroeconomics | |
| Cost Accounting | |
| E-commerce Infrastructure and Technologies | |
| Semester 3 | Human Resource Management |
| Financial Management | |
| Business Research Methods | |
| Operations Management | |
| Digital Marketing | |
| E-commerce Platforms and Technologies | |
| Semester 4 | Entrepreneurship Development |
| Consumer Behavior | |
| Business Analytics | |
| Supply Chain Management | |
| E-commerce Strategy and Planning | |
| E-commerce Security and Privacy | |
| Semester 5 | International Business |
| E-commerce Law and Ethics | |
| Project Management | |
| E-commerce Operations and Logistics | |
| Social Media Marketing | |
| Semester 6 | Strategic Management |
| E-commerce Project Management | |
| E-commerce Analytics | |
| Customer Relationship Management | |
| Internship/Project Work |
Projects
During a BBA E-commerce program, students typically undertake various
projects to apply their knowledge and gain practical experience. Some common
project topics may include:
(1). Developing an e-commerce website or online store.
(2). Creating and executing a digital marketing campaign.
(3). Conducting market research on consumer behavior in the e-commerce
industry.
(4). Analyzing and optimizing the supply chain process of an e-commerce
business.
(5). Developing an e-commerce business plan and strategy.
Reference Books
Here are some popular reference books for BBA E-commerce:
| Book Name | Author Name |
| "E-commerce: Business, Technology, Society" | Kenneth C. Laudon and Carol Guercio Traver. |
| "E-commerce: An Indian Perspective" | P. T. Joseph and K. V. Chalam. |
| "E-commerce: Strategy, Technologies and Applications" | David Whiteley. |
| "Electronic Commerce: A Managerial and Social Networks Perspective" | Efraim Turban, Judy Whiteside, and David King. |
| "E-commerce: The Cutting Edge of Business" | Kamlesh K. Bajaj and Debjani Nag. |
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