BBA (E-Commerce) Program Syllabus & Subjects

BBA E-Commerce Syllabus

Includes e-commerce business models, web development, online marketing, payment systems, e-commerce security, and digital entrepreneurship.

BBA E-Commerce Syllabus:

The BBA in E-Commerce program emphasizes online business operations and digital commerce. Core courses encompass e-commerce fundamentals, e-business models, and digital marketing. Specialized subjects include e-commerce strategy, e-payment systems, and online retailing. Students often work on e-commerce projects and gain hands-on experience with e-commerce platforms. Graduates are well-prepared for careers in e-commerce management, digital marketing, and online business development.

Semester	Subjects
Semester 1	Principles of Management
	Business Communication
	Financial Accounting
	Microeconomics
	Business Mathematics and Statistics
	Introduction to E-commerce
Semester 2	Organizational Behavior
	Marketing Management
	Business Law
	Macroeconomics
	Cost Accounting
	E-commerce Infrastructure and Technologies
Semester 3	Human Resource Management
	Financial Management
	Business Research Methods
	Operations Management
	Digital Marketing
	E-commerce Platforms and Technologies
Semester 4	Entrepreneurship Development
	Consumer Behavior
	Business Analytics
	Supply Chain Management
	E-commerce Strategy and Planning
	E-commerce Security and Privacy
Semester 5	International Business
	E-commerce Law and Ethics
	Project Management
	E-commerce Operations and Logistics
	Social Media Marketing
Semester 6	Strategic Management
	E-commerce Project Management
	E-commerce Analytics
	Customer Relationship Management
	Internship/Project Work

Projects

During a BBA E-commerce program, students typically undertake various projects to apply their knowledge and gain practical experience. Some common project topics may include:

(1). Developing an e-commerce website or online store.

(2). Creating and executing a digital marketing campaign.

(3). Conducting market research on consumer behavior in the e-commerce industry.

(4). Analyzing and optimizing the supply chain process of an e-commerce business.

(5). Developing an e-commerce business plan and strategy.

Reference Books

Here are some popular reference books for BBA E-commerce:

Book Name	Author Name
"E-commerce: Business, Technology, Society"	Kenneth C. Laudon and Carol Guercio Traver.
"E-commerce: An Indian Perspective"	P. T. Joseph and K. V. Chalam.
"E-commerce: Strategy, Technologies and Applications"	David Whiteley.
"Electronic Commerce: A Managerial and Social Networks Perspective"	Efraim Turban, Judy Whiteside, and David King.
"E-commerce: The Cutting Edge of Business"	Kamlesh K. Bajaj and Debjani Nag.