BMS (Marketing)

(1). About the Course

 

BMS marketing, also known as Bachelor of Management Studies in Marketing, is an undergraduate degree program that focuses on the study of marketing principles and strategies within the field of business management. This course is designed to provide students with a comprehensive understanding of marketing concepts and their practical applications in various industries. The BMS marketing program aims to develop student's skills and knowledge in areas such as market research, advertising and promotion, consumer behavior, sales management, brand management, digital marketing, and international marketing. Students are equipped with the tools and techniques necessary to analyze market trends, identify consumer needs, develop marketing campaigns, and create effective marketing strategies to achieve organizational goals.

 

Throughout the course, students gain a deep understanding of market dynamics, consumer preferences, and competitive strategies. They learn how to identify target markets, position products or services effectively, and create compelling marketing communications to engage with customers. Students also explore the role of digital technologies and social media platforms in modern marketing practices. Overall, the BMS marketing course offers a comprehensive foundation in marketing principles and practices, preparing students for dynamic and rewarding careers in the ever-evolving field of marketing.

 

Overview of the Course

Here are the highlights of the course BMS Marketing:

Name	BMS Marketing
Course Level	Graduate
Duration of the Course	3 years
Examination Type	Semester and Annual
Eligibility	10+2
Admission Process	Entrance exam and Merit Based
Average Course Fee	INR 5,000 to 8 lacs
Average Starting Salary	INR 2 to 10 Lacs
Top Recruiting Companies	ICICI, HDFC, Cognizant Technology Solutions Corp, Tata Consultancy Services, Accenture, HCL, IBM, etc.
Top Job Areas	Tourism Dept., Educational Institutions, FMCG, Hospitality, Banking Sector, Retailing Sector, IT Sector, Media & Advertising Sector, Market Research, Consultancy Services, etc.
Top Job Positions	Marketing Manager, Market Research Analyst, Brand Manager, New Product Manager, Advertising Manager, Marketing Executive, Marketing Communications Manager, Public Relations (PR), Sales Manager Director, etc

Why BMS Marketing?

 

BMS (Bachelor of Management Studies) in Marketing is a popular course that offers numerous benefits and opportunities. Here are five reasons why the BMS Marketing course is advantageous:

 

(1). Career Opportunities

 

The field of marketing offers a wide range of career opportunities. Completing a BMS Marketing course equips you with the essential skills and knowledge required for various marketing roles such as market research analyst, brand manager, advertising executive, sales manager, digital marketer, and many more. The course provides a strong foundation for pursuing a successful career in the marketing industry.

 

(2). Importance of Marketing

 

Marketing plays a crucial role in the success of any business. It involves understanding consumer behavior, identifying target markets, creating effective marketing strategies, and promoting products or services to generate revenue. By studying BMS Marketing, you gain insights into market dynamics, consumer psychology, marketing strategies, advertising techniques, and sales management, which are vital skills for businesses to thrive in competitive markets.

 

(3). Versatility across Industries

 

Marketing skills are applicable across various industries. Every industry, whether it's FMCG (Fast-Moving Consumer Goods), technology, healthcare, finance, or hospitality, requires marketing professionals to promote their products or services, build brand awareness, and attract customers. With a BMS Marketing degree, you have the flexibility to work in different sectors, expanding your career options and providing opportunities for growth and diversification.

 

(4). Salary Potential

 

Marketing professionals often enjoy favorable salary prospects. The salaries can vary depending on factors such as job role, industry, experience, and location. With a BMS Marketing degree, you can qualify for entry-level positions that typically offer competitive starting salaries. As you gain experience and progress in your career, there are opportunities for salary increments, promotions, and bonuses. Additionally, specializing in areas like digital marketing or strategic marketing can further enhance your earning potential.

 

(5). Growth and Potential

 

The marketing industry is dynamic and constantly evolving. Technology advancements, changing consumer trends, and globalization have transformed the marketing landscape. Pursuing a BMS Marketing course enables you to stay updated with the latest marketing trends and practices, equipping you with the skills to adapt to changing market scenarios. This field offers ample scope for creativity, innovation, and professional growth, allowing you to make a significant impact on business outcomes.

 

(2). Admission Process

 

Admission to BMS Marketing program relies upon a merit-based admission procedure. Few institutes are likewise conducting their entrance test to select deserving candidates. The MHCET is one of the known entrance exams for the course. Those applicants who cleared the entrance test must have to attend group discussions or a personal interview as part of the selection process.

 

Types of Courses

 

Here is some information about different modes of education that may be available for pursuing this course BMS Marketing course:

 

(1). Full-Time Mode 

 

This is the traditional mode of education where students attend classes regularly, usually during weekdays. Full-time programs offer a structured curriculum and typically require a significant time commitment from students. This mode allows for immersive learning, engagement with faculty and peers, and access to campus resources.

 

(2). Online Mode

 

Online education has gained popularity in recent years due to its flexibility and convenience. Online programs allow students to study remotely, access course materials, and interact with instructors and fellow students through digital platforms. This mode is suitable for those who prefer self-paced learning and have the flexibility to manage their study schedules.

 

(3). Distance Learning Mode

 

Distance learning programs are similar to online programs but typically rely on physical study materials, such as textbooks and instructional CDs, which are delivered to students' homes. These programs are suitable for individuals who may not have reliable internet access or prefer a more traditional approach to learning.

 

Eligibility Criteria

 

(1). Candidates who have earned their Class 12 diploma—or the equivalent—from an accredited board or university are eligible for this course.

 

(2). The minimal cumulative requirement to pursue it in the majority of BMS colleges is 50% (45% for students in the Reserved category).

 

Accepted BMS Entrance Exams 

 

The majority of BMS colleges in India use BBM entrance exam results to select applicants for admission. To apply for college admission, students must be fully informed about the entrance exams and important registration and examination dates. The admissions procedure could also include a group discussion (GD), presentations, etc. The list of some of the most competitive BMS entrance exams in India is shown below:

 

Delhi University Joint Admission Test (DU JAT)	IIM Indore Integrated Program in Management Apt(IPMAT)
ST. Xavier’s Entrance Exam	National Test for programs after 12th(NPAT)
Under Graduate Admission Test – AIMA(UGAT-AIMA)	Bharati Vidyapeeth Deemed University Management Test(BUMAT)
GITAM Online Test(GOT)	SET

Skills Required

 

Here is a list of skills required for a marketing professional:

 

Market Research	Creativity	Data Analysis
Strategic Thinking	Communication	Project Management
Brand Management	Digital Marketing	Problem-Solving
Consumer Behavior	Social Media Management	Adaptability
Advertising	Sales and Negotiation	Teamwork

Fees

 

Here is the fees structure for the course BMS Marketing:

 

 

College Name	Location	Fees
Shivaji College	New Delhi	10000
GIBS Business School	Bangalore	83333
Keshav Mahavidyalaya	New Delhi	14524
Shaheed Sukhdev College of Business Studies	New Delhi	20000
New Delhi Institute of Management (NDIM)	New Delhi	73000

Selection process

 

The selection process refers to the series of steps and evaluations that organizations use to choose the most suitable candidates for a particular position or program. Typically, the selection process involves multiple stages designed to assess the candidates' qualifications, skills, experience, and fit with the organization's requirements and culture. It often starts with the submission of an application, which may include a resume, cover letter, and other supporting documents. Following this, the organization may conduct initial screenings, such as reviewing applications and shortlisting candidates based on predetermined criteria. The next phase often involves interviews, which can be conducted in various formats, such as phone interviews, video interviews, or face-to-face interviews. Additional assessments such as tests, group exercises, or presentations may also be included to evaluate specific skills or abilities. Finally, the organization makes a selection decision based on the overall performance of the candidates throughout the process. The selection process aims to identify the most qualified and suitable individuals who align with the organization's goals and requirements.

 

(3). Course Comparison

 

Here is the course comparison between BMS Marketing and BBA with Marketing Specialization:

 

Name of the course	BMS Marketing	BBA with Marketing Specialization
Overview of the course	"BMS Marketing, which stands for Bachelor of Management Studies in Marketing, provides students with a comprehensive understanding of various aspects of marketing, including market research, advertising, sales, consumer behavior, branding, and strategic marketing. The course aims to develop student's skills in analyzing market trends, formulating marketing strategies, and effectively promoting products or services. "	BBA (Bachelor of Business Administration) with Marketing specializations is a broader degree program that encompasses general business knowledge along with a specific focus on marketing. BBA programs typically cover core business subjects such as finance, accounting, human resources, operations management, and organizational behavior. The marketing specialization within BBA allows students to delve deeper into marketing concepts, strategies, and techniques.
Course Level	Undergraduate	Undergraduate
Eligibility	10+2 or equivalent	10+2 or equivalent
Fees	30000 to 600000 per annum	Varies (check with institutions)
Entrance Exam	NPAT (National Test for programs after 12th), UGAT-AIMA (Under Graduate Admission Test – AIMA)	May be required by some institutes
Job Profile	Marketing executive, brand manager, market researcher, sales manager, advertising executive, digital marketing specialist, product manager, etc.	Marketing coordinator, business development executive, market analyst, retail manager, public relations officer, sales representative, etc.
Top Recruiters	Procter & Gamble, Unilever, Coca-Cola, PepsiCo, Google, Amazon, IBM, Accenture, WPP, Publicis, etc.	Deloitte, Ernst & Young, Microsoft, Apple, Facebook, Samsung, McKinsey & Company, HUL, Nestle, etc.
Specialization	Marketing principles, consumer behavior, market research, advertising, sales management, digital marketing, etc.	Core business subjects (accounting, finance, HRM, operations) with a focus on marketing-related subjects

(4). Top Colleges 

 

Listing the top BMS (Bachelor of Management Studies) marketing colleges in India:

 

S.No.	College Name	Location
1	Xavier's College	Mumbai
2	Narsee Monjee College of Commerce	Mumbai
3	HR College of Commerce and Economics	Mumbai
4	Sydenham College of Commerce and Economics	Mumbai
5	St. Xavier's College	Kolkata
6	Christ University	Bangalore
7	Loyola College	Chennai
8	Shri Ram College of Commerce	Delhi
9	Lady Shri Ram College for Women	Delhi
10	St. Xavier's College	Ahmedabad
11	St. Joseph's College of Commerce	Bangalore
12	Symbiosis College of Arts and Commerce	Pune
13	Madras Christian College	Chennai
14	Presidency College	Chennai
15	Mount Carmel College	Bangalore
16	Stella Maris College	Chennai
17	St. Xavier's College	Mumbai (Autonomous)
18	K.J. Somaiya College of Arts and Commerce	Mumbai
19	Jai Hind College	Mumbai
20	Nizam College	Hyderabad

(5). Job and Placements

 

The BMS Marketing course provides a solid foundation for a rewarding career in the marketing industry. It offers diverse career opportunities, emphasizes the importance of marketing across industries, provides a favorable salary potential, and presents growth prospects in a dynamic field.

 

The curriculum of the BMS marketing course typically includes a combination of theoretical coursework, practical projects, case studies, industry internships, and guest lectures by industry professionals. Students are encouraged to develop critical thinking, problem-solving, communication, and leadership skills that are essential for success in the marketing field.

Upon successful completion of the BMS marketing program, graduates can pursue a wide range of career opportunities in marketing and related fields. They can work in areas such as advertising, brand management, market research, sales and distribution, public relations, digital marketing, and retail management. Alternatively, graduates may choose to pursue higher education and opt for postgraduate programs like an MBA (Master of Business Administration) with a specialization in marketing.

The job prospects and placements for students graduating from BMS (Bachelor of Management Studies) marketing programs can vary based on several factors, including the reputation of the college, individual skills and qualifications, market conditions, and industry trends. However, BMS marketing graduates typically have opportunities in various sectors, including:

 

Job Roles	Description
Marketing and Advertising Agencies	Graduates can work in marketing agencies, where they may be involved in brand management, market research, advertising, digital marketing, and campaign planning.
Sales and Business Development	Many companies hire BMS marketing graduates for sales and business development roles, where they can be responsible for client acquisition, relationship management, and meeting sales targets.
Market Research	Graduates can work in market research firms, assisting in data collection, and analysis, and providing insights to help businesses make informed decisions.
Brand Management	Companies often recruit BMS marketing graduates for brand management positions, where they develop and implement strategies to enhance brand awareness, positioning, and market share.
Digital Marketing	With the growing importance of digital platforms, there is a demand for BMS marketing graduates in digital marketing roles, including social media marketing, search engine optimization (SEO), content marketing, and online advertising.
Retail and E-commerce	Graduates can find opportunities in the retail sector, working with both physical and online stores, managing merchandising, sales promotions, and customer relationship management.
Product Management	Some graduates may pursue careers in product management, where they oversee the development, marketing, and performance of specific products or services.
Market Analysis and Consulting	BMS marketing graduates can work in consulting firms, providing market analysis, competitive intelligence, and strategic recommendations to clients.

Employment Areas

 

Here are some employment sectors or fields where BMS Marketing graduates can find opportunities:

 

FMCG (Fast-Moving Consumer Goods)	Technology
Healthcare	Hospitality
E-commerce	Advertising and Media
Retail	Financial Services
Consulting	Non-profit Organizations

Top Recruiters, Job Roles, and Average Annual Salary

 

Here is a table that provides information on top recruiters, job roles, and average annual salaries for BMS Marketing course graduates in India:

 

Top Recruiters	Job Roles	Average Annual Salary (INR)
Hindustan Unilever	Market Research Analyst	3-5 lakhs
Procter & Gamble	Brand Manager	5-8 lakhs
Google	Digital Marketing Specialist	4-7 lakhs
IBM	Sales Manager	6-10 lakhs
Amazon	Advertising Executive	4-6 lakhs
Tata Consultancy Services (TCS)	Marketing Coordinator	3-5 lakhs
Accenture	Social Media Manager	4-7 lakhs
Colgate-Palmolive	Business Development Manager	5-8 lakhs
HDFC Bank	Market Analyst	3-6 lakhs
Ogilvy & Mather	Marketing-Communications Manager	4-7 lakhs

(6). Scope

 

The BMS Marketing course offers a promising scope for graduates in today's competitive business landscape. With a focus on marketing principles, strategic planning, and consumer behavior, the course equips students with a strong foundation in marketing strategies and tactics. Graduates can explore diverse career opportunities across various industries and sectors. The course prepares them for roles in brand management, market research, advertising, digital marketing, sales, retail management, and product management, among others. The rise of digital technologies and online platforms has further expanded the scope of marketing, creating opportunities in areas like social media marketing, content creation, and data analytics. Additionally, the course provides students with valuable skills in communication, market analysis, problem-solving, and project management, which are highly sought after by employers. As businesses continue to focus on building strong brands, understanding consumer needs, and adopting innovative marketing approaches, BMS Marketing graduates can play a vital role in driving business growth and achieving marketing objectives. With the right skills, knowledge, and adaptability, BMS Marketing graduates can pursue successful and fulfilling careers in the dynamic and evolving field of marketing.

 

Career options after the course

 

(1). Market Research Analyst

(2). Brand Manager

(3). Advertising Executive

(4). Sales Manager

(5). Digital Marketing Specialist

(6). Social Media Manager

(7). Marketing Coordinator

(8). Business Development Manager

(9). Market Analyst

(10). Marketing Communications Manager

(11). Product Manager

(12). Public Relations Officer

(13). Retail Manager

(14). Media Planner

(15). Event Manager

 

Scope for higher studies

 

(1). Master's in Business Administration (MBA) with a specialization in Marketing

(2). Master's in Marketing Management

(3). Master's in Digital Marketing

(4). Master's in Advertising and Public Relations

(5). Ph.D. in Marketing or related fields

 

Skills that make you a good employee after the course

 

(1). Market research

(2). Branding and brand management

(3). Strategic thinking

(4). Communication and interpersonal skills

(5). Digital marketing

(6). Analytical and problem-solving abilities

(7). Sales and negotiation skills

(8). Creative thinking

(9). Data analysis

(10). Project management

 

(7). FAQS

 

Q1: What is BMS Marketing?

A1: BMS Marketing refers to the marketing activities and strategies employed by companies in the Building Management Systems (BMS) industry. It involves promoting and selling BMS solutions to customers.

 

Q2: What are Building Management Systems?

A2: Building Management Systems (BMS) are computer-based systems that control and monitor various aspects of a building's operations, such as lighting, heating, ventilation, and security.

 

Q3: Why is BMS Marketing important?

A3: BMS Marketing is crucial for companies in this industry as it helps create awareness about their solutions, attract potential customers, and generate sales. It also enables them to differentiate themselves from competitors.

 

Q4: What are some key benefits of using BMS?

A4: BMS offers several benefits, including improved energy efficiency, enhanced comfort and convenience for building occupants, cost savings through optimized operations, and increased security and safety measures.

 

Q5: Who are the target customers for BMS Marketing?

A5: The target customers for BMS Marketing are typically commercial and industrial building owners, facility managers, and construction companies involved in the development of large-scale buildings.

 

Q6: How can BMS Marketing help reduce energy consumption?

A6: BMS Marketing can emphasize the energy-saving capabilities of BMS solutions, such as intelligent lighting controls, HVAC optimization, and automated power management. These features help reduce energy consumption and lower utility costs.

 

Q7: What marketing channels are effective for BMS Marketing?

A7: Effective marketing channels for BMS include online platforms (website, social media), industry trade shows and conferences, targeted email campaigns, partnerships with industry influencers, and collaborations with construction and engineering firms.

 

Q8: What are the competitive advantages of BMS Marketing?

A8: BMS Marketing can highlight competitive advantages such as advanced technological features, integration capabilities with existing systems, comprehensive building analytics, proven track record in the industry, and excellent customer support.

 

Q9: How can BMS Marketing address customer concerns about implementation and costs?

A9: BMS Marketing can address customer concerns by providing case studies and success stories that demonstrate successful implementation and a positive return on investment. It can also offer flexible pricing options and highlight long-term cost savings.

 

Q10: How can BMS Marketing build customer trust and loyalty?

A10: BMS Marketing can build trust and loyalty by providing educational content, thought leadership articles, and industry insights. Additionally, offering exceptional customer service, ongoing support, and maintenance programs can strengthen relationships with customers.