2 Years
Post Graduate
Management
Full Time
Discover the syllabus of the MBA program in Design Strategy and Management Executive. From design thinking to brand management, delve into the subjects that will enhance your design and management skills as an experienced design professional.
The MBA in Design Strategy and Management Executive program is designed for creative professionals seeking to blend design thinking with business acumen. It covers design strategy, innovation management, and design-driven leadership. Students learn to integrate design principles into business strategy and product development. The curriculum emphasizes interdisciplinary collaboration and often includes design projects with industry partners. Graduates are equipped to lead design-focused teams and drive innovation in various industries.
Syllabus
& Subjects
The MBA in Design Strategy & Management is divided into semesters. The MBA in Design Strategy & Management studies topics are indexed below:
| Semesters | Subjects |
| Semester I | Managerial economics |
| Communication skills and report writing | |
| Foundation to design basic drawing | |
| Customer Relationship Management | |
| Management organizational behaviour | |
| Semester II | Accounting for managers |
| Building materials and elements | |
| CAD | |
| Computer applications in management | |
| Management Information Systems | |
| Foundation to design | |
| Semester III | Franchise Management and Operations |
| Estimation costing | |
| Business laws | |
| Research Methodology | |
| Lifestyle Space Design Management | |
| Project management | |
| Semester IV | Fashion Retailing and Visual Merchandising |
| International Business | |
| Strategic Management and Business Policy | |
| Project work | |
| Project Management | |
| Electives | Fashion Retailing and Visual Merchandising |
| Mall Management | |
| International Business Management |
Projects
Projects
are an essential component of any MBA
in Design Strategy & Management Executive programmes. The programme focuses on group or individual projects
that allow instructors to gauge how well their pupils are performing and
comprehending the material.
(i).The
most typical projects for an MBA in Design Strategy & Management include the following: Schedules for projects and the effects of
resource management strategies dialogue research in design management.
(ii). Moving from eco-friendly to sustainable design.
Reference
Books
MBA in Design Strategy & Management Executive provides students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
| Name of Author | Name of Book |
| Roger L. Martin | The Design of Business: Why Design Thinking is the Next Competitive Advantage |
| Alina Wheeler | Designing Brand Identity: An Essential Guide for the Whole Branding Team |
| Thomas Lockwood | Design Thinking: Integrating Innovation, Customer Experience, and Brand Value |
| Tom Kelley and Jonathan Littman | The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm |
| Tim Brown | Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation |
| Jeanne Liedtka and Tim Ogilvie | Designing for Growth: A Design Thinking Toolkit for Managers |
| Kathryn Best and Richard Buchanan | Design Management: Managing Design Strategy, Process, and Implementation |
| Marty Neumeier | The Designfull Company: How to Build a Culture of Nonstop Innovation |
Ask us and get personalized response free of cost.
Get Latest Notification of Colleges, Exams and News.
back