MBA in Design Strategy and Management Executive Program Syllabus & Subjects

Discover the syllabus of the MBA program in Design Strategy and Management Executive. From design thinking to brand management, delve into the subjects that will enhance your design and management skills as an experienced design professional.

MBA Design Strategy and Management Executive Syllabus:

The MBA in Design Strategy and Management Executive program is designed for creative professionals seeking to blend design thinking with business acumen. It covers design strategy, innovation management, and design-driven leadership. Students learn to integrate design principles into business strategy and product development. The curriculum emphasizes interdisciplinary collaboration and often includes design projects with industry partners. Graduates are equipped to lead design-focused teams and drive innovation in various industries.

Syllabus & Subjects

The MBA in Design Strategy & Management is divided into semesters. The MBA in Design Strategy & Management studies topics are indexed below:

Semesters	Subjects
Semester I	Managerial economics
	Communication skills and report writing
	Foundation to design basic drawing
	Customer Relationship Management
	Management organizational behaviour
Semester II	Accounting for managers
	Building materials and elements
	CAD
	Computer applications in management
	Management Information Systems
	Foundation to design
Semester III	Franchise Management and Operations
	Estimation costing
	Business laws
	Research Methodology
	Lifestyle Space Design Management
	Project management
Semester IV	Fashion Retailing and Visual Merchandising
	International Business
	Strategic Management and Business Policy
	Project work
	Project Management
Electives	Fashion Retailing and Visual Merchandising
	Mall Management
	International Business Management

Projects

Projects are an essential component of any MBA in Design Strategy & Management Executive programmes. The programme focuses on group or individual projects that allow instructors to gauge how well their pupils are performing and comprehending the material.

(i).The most typical projects for an MBA in Design Strategy & Management include the following: Schedules for projects and the effects of resource management strategies dialogue research in design management.

(ii). Moving from eco-friendly to sustainable design.

Reference Books

MBA in Design Strategy & Management Executive provides students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author	Name of Book
Roger L. Martin	The Design of Business: Why Design Thinking is the Next Competitive Advantage
Alina Wheeler	Designing Brand Identity: An Essential Guide for the Whole Branding Team
Thomas Lockwood	Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Tom Kelley and Jonathan Littman	The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
Tim Brown	Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Jeanne Liedtka and Tim Ogilvie	Designing for Growth: A Design Thinking Toolkit for Managers
Kathryn Best and Richard Buchanan	Design Management: Managing Design Strategy, Process, and Implementation
Marty Neumeier	The Designfull Company: How to Build a Culture of Nonstop Innovation