MBA in Sales and Marketing Program Syllabus & Subjects

Delve into the detailed syllabus of the MBA program in Sales and Marketing. From consumer behavior to digital marketing, explore the subjects that will prepare you for a career in sales and marketing leadership.

MBA Sales and Marketing Syllabus:

The MBA in Sales and Marketing syllabus hones students' marketing and sales expertise. Core courses encompass marketing strategy, consumer behavior, and sales management. Specialized subjects include digital marketing, brand management, and sales analytics. Students often engage in market research projects and internships with marketing agencies. Graduates are well-prepared for careers in marketing management, sales leadership, and product development.

Syllabus & Subjects

The Syllabus of the MBA in Marketing and Sales Courses as prescribed by various Colleges & Universities are:

Semesters	Subjects
Semester I	Business Statistics I
	Legal Environment for Business
	Information Technology for Business
	Business Communication I
	Financial Accounting
	Marketing Management
	Operations Management
	Micro Economics
	Organizational Behavior
	Business Mathematics
Semester II	International Marketing
	Macro Economics
	Business Statistics II
	Business Communication II
	Macro Economics
	Corporate Finance
	Operation Research
	Business Research Methodology
	Human Resource Management
	Cost and Management Accounting
Semester III	Total Quality Management
	Products Design and Development
	Logistics Management
	Supply Chain Management
	Applied Operations Research
	International Business Management
	Enterprise Resource Planning
	Summer Internship Projects
Semester IV	Robust Design
	Maintenance Management
	Materials Management
	Strategic Management
	Project Management
	Business Process Management
	Final Project
	Research Report
Core Subjects	Business Mathematics
	Financial Accounting
	Information Technology for Business
	Legal Environment in Business
	International Marketing
	Business Research Methodology
	Business Statistics
	Corporate Finance
Elective Subjects	Total Quality Management
	Strategic Management
	Project Management
	Business Process Management
	Enterprise Research Planning
	Supply Chain Management
	Logistics Management
	Product Design and Development

Projects

MBA in Sales and Marketing mission is a time period used to explain the planning, development, assessment, and implementation of income of merchandise in a company, especially advertising and marketing equipment and technology with the purpose to assist managers to resolve income troubles and look for actionable solutions. MBA mission subjects in income and advertising require cooperation among numerous companies' processes, objectives, and logistics even contributing to companies' goals.

Popular MBA in Sales and Marketing projects are:

(i). A survey of dealers' buying perception
(ii). A study on the Future of BPO
(iii). Importance of Consumer Buying Behavior
(iv). Measuring the impact of a social media marketing campaign
(v). Social Media Marketing
(vi). Effect of branding on consumer buying behavior
(vii). Advertising Strategy of the Indian Corporate World
(viii). Customer experience management in the personal loan
(ix). A study on general awareness of insurance policies
(x). A Study on Purchase Behavior of Grocery for middle-class people
(xi).Effectiveness of Retailing Mix in Big Bazaar

Reference Books

Top satisfactory books on Sales and Marketing discover an extensive variety of topics that can expand a long way past the field. Listed underneath are the quality MBA Sales and Marketing books to explore:

Name of Author	Name of Book
Schiffman and Kanuk	Consumer Behavior
Naresh Malhotra and Satyabhushan Dash	Marketing Research
Marketing Management	Philip Kotler
Sales Management	Richard R Still
Rural Marketing	Pradeep Kashyap