Online MBA in International Marketing Program Syllabus & Subjects

Explore international marketing strategies, cross-cultural communication, global market analysis. Study online, at your own pace. Gain expertise in marketing on a global scale.

Syllabus and Subjects of Online MBA in International Marketing

The syllabus for an online MBA in International Marketing covers a wide range of topics essential for understanding the complexities of marketing on a global scale. Students can expect to study subjects like international market analysis, cross-cultural consumer behavior, global branding, digital marketing strategies, and international trade regulations. The curriculum is designed to equip students with the knowledge and skills needed to formulate and execute effective marketing strategies across diverse international markets. Additionally, case studies and practical projects may be integrated to provide hands-on experience in solving real-world marketing challenges.

Here is the syllabus for the Online MBA in International Marketing presented in table format:

Semester 1	Semester 2
Principles of Management	Marketing Management
Organizational Behavior	Financial Management
Managerial Economics	Business Research Methods
Quantitative Techniques for Management	International Business
Managerial Accounting	Operations Management
Business Communication Skills	Consumer Behavior
Business Ethics and Corporate Governance	Digital Marketing
Sales and Distribution Management
Semester 3	Semester 4
Strategic Management	International Marketing
Human Resource Management	Product and Brand Management
Entrepreneurship and Innovation	Supply Chain Management
International Finance	Market Research and Analytics
Integrated Marketing Communications	Cross-Cultural Management
E-Commerce and Social Media Marketing	Legal and Ethical Issues in Marketing
Business Negotiations and Relationship Management	Emerging Trends in International Marketing
Project Work / Dissertation