2 Years
Post Graduate
Management
Online
Explore international marketing strategies, cross-cultural communication, global market analysis. Study online, at your own pace. Gain expertise in marketing on a global scale.
The syllabus for an online MBA in International Marketing covers a wide range of topics essential for understanding the complexities of marketing on a global scale. Students can expect to study subjects like international market analysis, cross-cultural consumer behavior, global branding, digital marketing strategies, and international trade regulations. The curriculum is designed to equip students with the knowledge and skills needed to formulate and execute effective marketing strategies across diverse international markets. Additionally, case studies and practical projects may be integrated to provide hands-on experience in solving real-world marketing challenges.
Here is the syllabus for the Online MBA in International Marketing presented in table format:
| Semester 1 | Semester 2 |
| Principles of Management | Marketing Management |
| Organizational Behavior | Financial Management |
| Managerial Economics | Business Research Methods |
| Quantitative Techniques for Management | International Business |
| Managerial Accounting | Operations Management |
| Business Communication Skills | Consumer Behavior |
| Business Ethics and Corporate Governance | Digital Marketing |
| Sales and Distribution Management | |
| Semester 3 | Semester 4 |
| Strategic Management | International Marketing |
| Human Resource Management | Product and Brand Management |
| Entrepreneurship and Innovation | Supply Chain Management |
| International Finance | Market Research and Analytics |
| Integrated Marketing Communications | Cross-Cultural Management |
| E-Commerce and Social Media Marketing | Legal and Ethical Issues in Marketing |
| Business Negotiations and Relationship Management | Emerging Trends in International Marketing |
| Project Work / Dissertation |
Projects
(1). Market Entry Strategy for a Global Brand
(2). International Market Research and Analysis
(3). Development of a Digital Marketing (4). Campaign for International Markets
(5). Global Branding and Positioning Strategy
(6). Cross-Cultural Marketing and Communication Plan
(7). Export-Import Planning and Execution
(8). International Sales and Distribution Strategy
(9). International Business Expansion Plan
(10). Strategic Marketing Plan for Entering Emerging Markets
Reference Books
(1). Global Marketing Management by Warren J. Keegan
(2). "International Marketing" by Philip R. Cateora and John L. Graham
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