2 Years
Post Graduate
Management
Online
The online MBA in International Marketing is a specialized program designed to provide students with a comprehensive understanding of marketing strategies and techniques in a global business environment. This course is specifically tailored for professionals seeking to enhance their skills and knowledge in marketing from an international perspective.
In India, several universities and institutions offer online MBA programs in International Marketing. These programs typically consist of a mix of core business courses and specialized marketing courses with a focus on international markets. The curriculum covers various topics such as market research, consumer behaviour, branding, advertising, digital marketing, global supply chain management, and international business strategies. Online programs offer the flexibility to study at your own pace and from anywhere, allowing you to balance your studies with work or other commitments.
The program provides insights into the complexities of international markets, cultural differences, and global marketing trends, preparing you to work in diverse business environments. Online MBA programs often provide opportunities to connect with professionals from different industries and countries, expanding your professional network.
An MBA in International Marketing course online equips you with the skills and knowledge needed to pursue leadership roles in marketing departments, international business firms, or start your global business venture.
Many programs incorporate real-world case studies, projects, and internships, allowing you to apply your learning to practical marketing scenarios.
Here are the key highlights in table format for the online MBA in International Marketing in India:
| Particulars | Value |
| Name of the course | Online MBA in International Marketing |
| Duration | 2 years |
| Level | Postgraduate (Master's degree) |
| Mode | Online |
| Eligibility criteria | Bachelor's degree from a recognized university |
| Admission process | Typically involves application submission, review, and selection based on academic qualifications, work experience, entrance exams (if required), and possibly interviews or group discussions. |
| Age limit | No specific age limit, but work experience is usually required (2-3 years) |
| Skills required | Strong communication, analytical and problem-solving skills, cultural sensitivity, creativity, leadership skills, and familiarity with marketing concepts. |
| Average annual fees | Varies depending on the institution and program, ranging from INR 2 lakhs to INR 10 lakhs or more. |
| Average annual salary | Salary depends on factors such as industry, job role, experience, and location. The average salary range for professionals with an MBA in International Marketing is INR 6 lakhs to INR 20 lakhs per annum. |
| Employment Areas | Advertising agencies, multinational corporations, international marketing firms, export-import companies, e-commerce companies, consulting firms, market research agencies, and government organizations. |
| Job roles | International Marketing Manager, Global Brand Manager, Export Manager, Market Research Analyst, Digital Marketing Manager, International Sales Manager, Product Manager, Business Development Manager, Trade Analyst, Marketing Consultant. |
| Top recruiters | Procter & Gamble, Unilever, Coca-Cola, PepsiCo, Amazon, Google, IBM, Accenture, Deloitte, McKinsey & Company, Wipro, Infosys, Tata Consultancy Services (TCS), Hindustan Unilever Limited, ICICI Bank, HDFC Bank, and other multinational corporations and consulting firms. |
There are several compelling reasons to pursue an online MBA in International Marketing. Here are some key benefits of choosing this program:
(1). Global Perspective: International marketing focuses on understanding and catering to diverse markets worldwide. By pursuing an online MBA in International Marketing, you gain insights into cultural nuances, consumer behaviour, and market trends across different countries. This global perspective is valuable in today's interconnected business environment, where companies are expanding their operations globally.
(2). Enhanced Career Opportunities: An online MBA in International Marketing equips you with specialized skills and knowledge that are highly sought after in the job market. It opens up a wide range of career opportunities in multinational corporations, export-import firms, advertising agencies, and consulting companies. You can pursue roles such as International Marketing Manager, Global Brand Manager, or Market Research Analyst, among others.
(3). Develop Strategic Marketing Skills: The program helps you develop a strategic mindset and acquire advanced marketing skills. You learn how to develop effective marketing strategies, conduct market research, manage global brand campaigns, and leverage digital marketing platforms to reach international audiences. These skills are essential for driving business growth and staying competitive in the global marketplace.
(4). Flexibility and Convenience: Pursuing an online MBA allows you to study at your own pace and from anywhere, providing flexibility and convenience. You can continue working while earning your degree, allowing you to apply your learning directly to your professional role. Online programs often offer recorded lectures, discussion forums, and interactive assignments, enabling you to access course materials and collaborate with fellow students at your convenience.
(5). Networking Opportunities: Online MBA programs often provide networking opportunities with professionals from diverse backgrounds. You can connect with fellow students, alumni, and industry experts through online forums, virtual events, and collaborative projects. Building a strong professional network can open doors to new career prospects, partnerships, and mentorship opportunities.
(6). Personal and Professional Growth: Pursuing an online MBA requires dedication, self-discipline, and time management skills. The program challenges you to balance multiple responsibilities and excel academically. As you progress through the program, you develop valuable transferable skills such as critical thinking, problem-solving, and leadership, which contribute to your personal and professional growth.
Here is the admission process for an online MBA in International Marketing in a concise point-wise format:
(1). Fill out the application form for the program.
(2). Submit the required documents, such as academic transcripts, letters of recommendation, statement of purpose, and resume.
(3). Some programs may require you to take entrance exams like GMAT or GRE.
(4). If required, appear for interviews or group discussions as part of the selection process.
(5). Wait for the admission decision from the institution.
(6). Once admitted, complete the necessary enrollment formalities and pay the tuition fees.
(7). Begin the online MBA program in International Marketing as per the designated start date.
Here are the eligibility criteria for an online MBA in International Marketing in a concise point-wise format:
(1). Bachelor's degree from a recognized university.
(2). Minimum work experience (usually 2-3 years) in a relevant field.
(3). Competitive GMAT/GRE scores (in some cases).
(4). Letters of recommendation.
(5). Statement of purpose and/or essays.
(6). English language proficiency test (TOEFL/IELTS) for non-native English speakers.
The selection process for an online MBA in International Marketing typically involves several stages. After submitting the application form and required documents, the institution will review your application. The selection committee may assess your academic qualifications, work experience, statement of purpose, and letters of recommendation. Some programs may also require you to take entrance exams like the GMAT or GRE. If shortlisted, you may be invited for an interview or participate in group discussions as part of the selection process. The purpose of these interviews or discussions is to assess your communication skills, problem-solving abilities, and fit for the program. Following the evaluation process, the institution will notify you of its admission decision. It's important to check the specific requirements and procedures of the programs you are interested in, as the selection process may vary between institutions.
Here are the skills required for an online MBA in International Marketing presented in a table format:
| Market research and analysis | Communication skills |
| Digital marketing strategies | Cultural sensitivity |
| Branding and advertising | Analytical and problem-solving skills |
| Global supply chain management | Leadership skills |
| International business strategies | Creativity |
| Data analysis and interpretation | Adaptability and flexibility |
| E-commerce and online marketing | Teamwork and collaboration |
| Consumer behaviour understanding | Negotiation and persuasion skills |
| International market trends | Time management |
These skills play a crucial role in successfully navigating the dynamic and competitive field of international marketing. Developing and honing these skills can help you excel in strategic marketing, brand management, market research, and other areas related to international marketing.
Let's compare the Online MBA in International Marketing with another course, the Master of Science (MSc) in Digital Marketing. Here's the information in a table format:
| Online MBA in International Marketing | MSc in Digital Marketing |
| Overview: Focuses on marketing strategies in a global context, covering market research, consumer behaviour, branding, advertising, and international business strategies. | Concentrates on digital marketing tactics, including social media marketing, search engine optimization (SEO), digital advertising, content marketing, and data analytics. |
| Duration: 2 years | 1-2 years (varies depending on the institution) |
| Level: Postgraduate (Master's degree) | Postgraduate (Master's degree) |
| Mode: Online | Full-time, Part-time, or Online |
| Eligibility criteria: Bachelor's degree from a recognized university | Bachelor's degree from a recognized university |
| Admission process: Application submission, review of academic qualifications and work experience, possible entrance exams, and interviews or group discussions | Application submission, review of academic qualifications, and possibly interviews or written assessments |
| Age limit: No specific age limit, but work experience (2-3 years) is usually required | No specific age limit, but some programs may require work experience |
| Skills required: Strong communication, analytical and problem-solving skills, cultural sensitivity, creativity, leadership skills, and familiarity with marketing concepts | Proficiency in digital tools, data analysis, strategic thinking, creativity, communication skills, adaptability to technological changes |
| Annual fees: Varies (typically between INR 2 lakhs to INR 10 lakhs or more) | Varies (typically between INR 2 lakhs to INR 15 lakhs or more) |
| Average salary: INR 6 lakhs to INR 20 lakhs per annum (depending on factors such as industry, experience, and location) | INR 4 lakhs to INR 15 lakhs per annum (depending on factors such as industry, experience, and location) |
| Employment Areas: Multinational corporations, export-import companies, advertising agencies, consulting firms, government organizations | Digital marketing agencies, e-commerce companies, advertising agencies, media organizations, startups |
| Job roles: International Marketing Manager, Global Brand Manager, Export Manager, Market Research Analyst, Digital Marketing Manager | Digital Marketing Manager, Social Media Manager, SEO Specialist, Content Marketer, Digital Advertising Manager |
| Top recruiters: Procter & Gamble, Unilever, Coca-Cola, Amazon, Accenture, McKinsey & Company, Wipro, Infosys | Google, Facebook, Amazon, IBM, Accenture, WPP, Publicis, Dentsu, Ogilvy |
Below are some of the best majors and the list of online MBA courses:
Here are some of the top colleges for Online MBA in International Marketing in India, along with their average annual fees, presented in a table format:
Top Colleges for Online MBA in International Marketing | Average Annual Fees (INR) |
| Amity University Online | 1,00,000 - 2,00,000 |
| NMIMS Global Access School for Continuing Education | 1,50,000 - 2,00,000 |
| Symbiosis Centre for Distance Learning | 1,20,000 - 1,50,000 |
| IGNOU School of Management Studies | 25,000 - 30,000 |
| Pondicherry University Distance Education | 20,000 - 25,000 |
| ICFAI University | 75,000 - 1,00,000 |
| Sikkim Manipal University Distance Education | 75,000 - 1,00,000 |
| Narsee Monjee Institute of Management Studies (NMIMS) | 2,50,000 - 3,00,000 |
| Karnataka State Open University | 30,000 - 40,000 |
Here's a table format providing job role descriptions and average annual salaries for professionals with an Online MBA in International Marketing in India:
| Online MBA in International Marketing Job Role | Online MBA in International Marketing Average Salary |
| International Marketing Manager | 8,00,000 - 20,00,000 PA |
| Global Brand Manager | 6,00,000 - 15,00,000 PA |
| Export Manager | 6,00,000 - 12,00,000 PA |
| Market Research Analyst | 4,00,000 - 10,00,000 PA |
| Digital Marketing Manager | 6,00,000 - 15,00,000 PA |
| International Sales Manager | 6,00,000 - 12,00,000 PA |
| Product Manager | 6,00,000 - 12,00,000 PA |
| Business Development Manager | 6,00,000 - 12,00,000 PA |
| Trade Analyst | 4,00,000 - 8,00,000 PA |
| Marketing Consultant | 4,00,000 - 10,00,000 PA |
Here's a table format providing employment areas and some of the top recruiters for professionals with an Online MBA in International Marketing in India:
| Employment Areas | Top Recruiters |
| Multinational Corporations | Procter & Gamble, Unilever, Coca-Cola, PepsiCo, Nestle |
| Export-Import Companies | Tata International, Hindustan Unilever Limited (HUL), Marico |
| Advertising Agencies | Ogilvy, JWT (J. Walter Thompson), McCann Worldgroup |
| Consulting Firms | McKinsey & Company, Accenture, Deloitte, Ernst & Young (EY) |
| Government Organizations | Ministry of Commerce, Export Promotion Councils |
| E-commerce Companies | Amazon, Flipkart, Snapdeal, Myntra, Paytm |
| Market Research Agencies | Nielsen, Ipsos, Kantar, Millward Brown |
| International Marketing Firms | WPP, Dentsu, Publicis, Havas, Interpublic Group (IPG) |
| FMCG (Fast-Moving Consumer Goods) | HUL, Nestle, Procter & Gamble, ITC, Britannia |
| Pharmaceutical Companies | Johnson & Johnson, Novartis, Pfizer, GlaxoSmithKline (GSK) |
| Retail Chains | Walmart, Reliance Retail, Future Group, Tata Group |
| Digital Marketing Agencies | Google, Facebook, Accenture Interactive, Wunderman Thompson |
| Financial Institutions | ICICI Bank, HDFC Bank, Axis Bank, Citibank |
| Luxury Brands and Retail | Louis Vuitton, Gucci, Rolex, LVMH, Burberry |
| Hospitality and Tourism Industry | Marriott International, Hilton, Expedia, MakeMyTrip |
The scope of an Online MBA in International Marketing is vast and promising. In today's globalized business landscape, companies are expanding their operations beyond borders, creating a high demand for professionals skilled in international marketing strategies. With this specialized degree, you can explore various exciting career opportunities such as International Marketing Manager, Global Brand Manager, Export Manager, Market Research Analyst, and more.
Here are the key points highlighting the scope of an Online MBA in International Marketing:
Global Business Demand: The interconnected global economy seeks professionals skilled in marketing products and services across international markets.
Skill Enhancement: An Online MBA in International Marketing equips you with essential skills to thrive in this dynamic field.
Comprehensive Learning: The program covers diverse areas like market research, product development, pricing, and cultural considerations.
Cultural and Legal Insights: Gain insights into cultural nuances and legal aspects influencing international marketing strategies.
Versatile Career Options: Graduates can pursue roles like marketing manager, product manager, brand manager, or market entry consultant.
Multinational Companies: Work with renowned multinational companies, contributing to their global marketing efforts.
Consulting Opportunities: Offer expertise as a consultant facilitating businesses in entering new international markets.
Salary Potential: Average salary for MBA graduates in marketing is around INR 8 lakhs per year.
Top Recruiters: Renowned companies like Google, Amazon, Facebook, Apple, Coca-Cola, and more actively recruit Online MBA in International Marketing graduates.
Here's a table format outlining career opportunities after completing an Online MBA in International Marketing in both private and public sectors:
| Private Sector | Public Sector |
| Multinational Corporations | Government Agencies and Departments |
| Export-Import Companies | Public Sector Undertakings (PSUs) |
| Advertising Agencies | Public Financial Institutions |
| Consulting Firms | Research Organizations |
| E-commerce Companies | Trade Promotion Organizations |
| Market Research Agencies | Export Promotion Councils |
| International Marketing Firms | Tourism Development Boards |
| FMCG (Fast-Moving Consumer Goods) Companies | Public Sector Banks and Financial Institutions |
| Pharmaceutical Companies | Regulatory Bodies and Commissions |
| Retail Chains | Public Utilities and Infrastructure Organizations |
| Digital Marketing Agencies | Public Health Organizations |
| Financial Institutions | Public Educational Institutions |
| Luxury Brands and Retail | Public Transportation Companies |
| Hospitality and Tourism Industry | Urban Planning and Development Authorities |
| Startups | Government-owned Manufacturing Companies |
Here's the scope for higher studies after completing an Online MBA in International Marketing in a concise point-wise format:
(1). Ph.D. in Marketing: Pursue a doctoral degree to specialize in a specific area of marketing research, contribute to academia through teaching and research, and advance knowledge in the field.
(2). Executive MBA (EMBA): Consider an EMBA program to enhance leadership skills, broaden business knowledge, and strengthen strategic management capabilities for senior-level positions.
(3). Specialized Certifications: Obtain industry-specific certifications such as Google Ads certification, HubSpot Inbound Marketing certification, or Social Media Marketing certification to further enhance digital marketing skills and stay updated with emerging trends.
(4). Short-Term Courses: Attend short-term courses or workshops on specialized topics such as data analytics, marketing automation, global branding, or international trade to deepen knowledge in specific areas of interest.
(5). Postgraduate Diploma Programs: Pursue postgraduate diploma programs in related fields such as International Business, Global Marketing, or Digital Marketing to gain further specialization and expand career prospects.
(6). Cross-Disciplinary Studies: Explore interdisciplinary studies such as combining marketing with fields like data science, psychology, or entrepreneurship to gain a unique skill set and widen career opportunities.
(7). Industry-Specific Courses: Consider industry-specific courses or certifications related to sectors such as luxury brand management, pharmaceutical marketing, or digital media marketing to align with specific career interests and requirements.
(8). International Education: Explore opportunities for international education such as pursuing a master's degree or specialized programs abroad to gain a global perspective and expand networks.
Q1: What is an Online MBA in International Marketing?
A1: An Online MBA in International Marketing is a master's degree program that focuses on marketing strategies and techniques in a global context. It equips students with the knowledge and skills necessary to navigate the complexities of marketing products and services across different countries and cultures using online platforms.
Q2: Why should I pursue an Online MBA in International Marketing?
A2: Pursuing an Online MBA in International Marketing offers several advantages. It provides a comprehensive understanding of global marketing trends, cross-cultural communication, and international business practices. This degree can open up lucrative career opportunities in multinational corporations, export/import companies, international advertising agencies, and global consulting firms.
Q3: How long does it take to complete an Online MBA in International Marketing?
A3: The duration of an Online MBA in International Marketing can vary depending on the university and the program structure. Generally, it takes around two to three years to complete the degree on a part-time basis. However, some universities offer accelerated programs that can be completed in as little as 12-18 months.
Q4: Are there any prerequisites for enrolling in an Online MBA in International Marketing?
A4: Most Online MBA programs require applicants to have a bachelor's degree in any discipline from a recognized university. Some programs may also require relevant work experience in marketing or related fields. Additionally, applicants may need to submit their GMAT/GRE scores, letters of recommendation, and a statement of purpose.
Q5: How much does an Online MBA in International Marketing cost?
A5: The cost of an Online MBA in International Marketing can vary depending on the institution and the program's duration. On average, the tuition fees for a reputable program range from INR 5 lakhs to 20 lakhs or more. It's important to consider additional costs such as textbooks, technology requirements, and potential travel expenses for any in-person components.
Q6: What subjects are covered in an Online MBA in International Marketing?
A6: An Online MBA in International Marketing typically covers a range of subjects, including international marketing strategy, consumer behaviour, global branding, market research, digital marketing, cross-cultural management, international trade, and negotiation skills. The curriculum aims to develop a strong foundation in marketing principles and their application in a global context.
Q7: Can I work while pursuing an Online MBA in International Marketing?
A7: Yes, one of the advantages of an online program is the flexibility it offers. Many students choose to work while pursuing their Online MBA in International Marketing, as they can balance their studies with their professional commitments. However, it's important to manage your time effectively to ensure success in both areas.
Q8: Are there any networking opportunities in an Online MBA in International Marketing?
A8: While online programs may not have traditional in-person networking events, many universities provide virtual networking platforms and opportunities for students to connect with their peers, alumni, and industry professionals. These platforms can be valuable for building relationships, sharing ideas, and exploring career opportunities.
Q9: What career prospects can I expect after completing an Online MBA in International Marketing?
A9: Graduates of an Online MBA in International Marketing can pursue various career paths. Some common job roles include international marketing manager, global brand manager, market research analyst, export/import manager, digital marketing strategist, and business development manager. The degree prepares individuals for leadership positions in multinational corporations and opens doors to international business opportunities.
Q10: Is an Online MBA in International Marketing recognized by employers?
A10: Yes, an Online MBA in International Marketing from a reputable and accredited institution is generally recognized by employers. It's important to choose a program from a recognized and accredited university to ensure its credibility. Additionally, relevant work experience and skills gained during the program will enhance your employability.
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