Careers in agribusiness management involve agricultural production, agri-entrepreneurship, rural development, and farm management, contributing to food security and sustainable agriculture.
The Post Graduate Diploma in Advertising & Event Management program emphasizes advertising strategies, event planning, and marketing communications. Core courses cover advertising principles, event management, and integrated marketing communications. Specialized subjects include media planning, event marketing, and brand activation. Students often work on advertising campaigns and event projects to gain practical experience in the field. Graduates are well-prepared for careers in advertising, event management, and marketing communications.
PGD in Aspects of Media, Marketing & Events Course Syllabus & Subjects
Sno. | Subjects |
1 | Media Communication & Strategy |
2 | Marketing Management |
3 | Event Planning & Management |
4 | Consumer Behavior |
5 | Digital Marketing & Social Media |
6 | Brand Management |
7 | Public Relations & Corporate Communication |
8 | Media Production & Content Creation |
9 | Advertising ( Integrated Marketing Communication) |
10 | Market Research & Analytics |
11 | Event Logistics & Budgeting |
12 | Media Ethics & Regulations |
13 | Creative Writing |
14 | Media Psychology & Audience Analysis |
15 | E-commerce & Digital Business Models |
(i). A thorough brand analysis of the Delhi telecommunications industry's consumer behaviour with relation to the Aircel was conducted.
(ii). Analysis of Coca-Cola's Brand Positioning Implementing CRM in a Business Analysing the Business's Client Acquisition Plan.
(iii). Knowledge of Attitudes Of Consumers Towards Recycled Packaging Research on product packaging and its effects on consumers.
(iv). Customer feedback from internet purchasing studies.
(v). The effect of social media on current Indian journalism practices.
(vi). Media creditability's impact on civil servants' news consumers.
(vii). Public relations impact on improved peace in higher institutions.
(viii). Print media's part in spreading awareness about drug abuse.
(ix). Ethics of the journalism profession and the Indian press.
(x). Google Search Marketing Case Study Analysis.
PGD in Aspects of Media, Marketing & Events books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
Name of Author | Name of Book |
Kavita Karan | Globalization and Media: Global Village of Babel |
S. Raghunath | Indian Media in a Globalised World |
Neil Patel | Digital Marketing for Dummies |
Subhankar Das | Digital Marketing: Strategy, Implementation and Practice |
Philip Kotler | Marketing Management |
Kevin Lane Keller | Strategic Brand Management |
Al Ries and Jack Trout | Positioning: The Battle for Your Mind |
Philip J. Kitchen | Marketing Communications: Principles and Practice |