Top PGDM in Marketing Management Colleges in Kolkata

Kolkata (also called Calcutta the official name up to the year 2001) was the capital city of Kolkata, which is the capital of the Indian state known as West Bengal. It is located on the eastern bank of the Hooghly River, the city is about 80km (50 miles) to the west of Bangladesh's border. Bangladesh. It is the main commercial, business, and financial center for Eastern India and the main port of communications to North-East India. According to the 2011 Indian census, Kolkata is the seventh-most populous city in India, with a population of 45 lacks (4.5 million) residents within the city limits, and a population of over 1.41 crore (14.1 million) residents in the Kolkata Metropolitan Area. It is the third-most populous metropolitan area in India. In 2021, the Kolkata metropolitan area crossed 1.5 crores (15 million) of registered voters.

As of 2010, the Kolkata urban agglomeration is home to 14 universities run by the state government. The colleges are each affiliated with a university or institution based either in Kolkata or elsewhere in India. Aliah University which was founded in 1780 as Mohammedan College of Calcutta is the oldest post-secondary educational institution in the city. The University of Calcutta, founded in 1857, is the first modern university in South Asia. Presidency College, Kolkata (formerly Hindu College between 1817 and 1855), founded in 1855, was one of the oldest colleges in India. It was affiliated with the University of Calcutta until 2010 when it was converted to Presidency University, Kolkata 2010. Bengal Engineering and Science University (BESU) is the second oldest engineering institution in the country located in Howrah. An Institute of National Importance, BESU was converted to India's first IIEST. Jadavpur University is known for its arts, science, and engineering faculties. The Indian Institute of Management Calcutta, which was the first of the Indian Institutes of Management, was established in 1961 at Joka, a locality in the southwestern suburbs. Kolkata also houses the Indian Institute of Foreign Trade, which was started here in the year 2006.

PGDM in Marketing Management is a two-year postgraduate program that focuses on the management and marketing aspects of the business. PGDM in Marketing Management course in Kolkata is designed to provide students with a thorough understanding of marketing concepts and strategies, as well as the skills and knowledge necessary to succeed in the fast-paced world of marketing.

During the program, students will study a variety of topics, including consumer behavior, market research, advertising and promotions, sales management, and branding. They will also learn about the latest marketing tools and technologies, such as digital marketing, social media marketing, and mobile marketing.

In addition to classroom learning, students in the PGDM in Marketing Management in Kolkata will also have the opportunity to participate in internships and practical projects, allowing them to gain hands-on experience in the field of marketing.

Upon completion of the program, graduates will be well-equipped to pursue careers in marketing and related fields, such as brand management, product management, marketing research, and digital marketing. They may also choose to pursue further education in marketing or related fields, such as a Ph.D. in marketing or an MBA with a specialization in marketing.

Types of PGDM in Marketing Management in Kolkata

PGDM in Marketing Management courses is categorized into three types: full-time, part-time, and distance learning.

Distance Learning: Students who cannot attend regular classes on campus can opt for distance learning. This mode of learning is ideal for working professionals who have other commitments. PGDM in Marketing distance learning courses in Kolkata are offered by several colleges in India, and students are required to have at least two years of experience in the field.

Full-Time: The PGDM in Marketing Management in Kolkata is a two-year postgraduate course, and in the full-time mode of learning, students attend regular classroom-based learning. They also need to submit all the assignments and projects required for their exams on their institute campus. Full-time learning allows students to interact with their peers and faculty members, which is beneficial for their overall learning experience.

Part-Time: Students who cannot attend regular classes can opt for a part-time course. PGDM in Marketing Management Part-time courses in Kolkata is conducted either on weekends or during the evenings. This mode of learning is ideal for students who are working in an organization and wish to pursue the course simultaneously.

PGDM in Marketing Management Admission Process

The admission process for Best PGDM in Marketing Management in Kolkata varies depending on the institute or university offering the program. However, here are some common steps involved in the admission process:

1. Eligibility criteria: Candidates must meet the eligibility criteria set by the institute or university. Generally, candidates must have a bachelor's degree in any discipline from a recognized university with a minimum of 50% aggregate marks.

2. Entrance exam: Many institutes or universities require candidates to appear for a national-level entrance exam such as CAT, XAT, MAT, CMAT, GMAT, or ATMA. The entrance exam score is an important factor in the selection process.

3. Application form: Candidates need to fill out the application form of the institute or university they wish to apply to. The application form can be filled out online or offline.

4. Group Discussion (GD) and Personal Interview (PI): Shortlisted candidates are called for a GD and PI round. The GD assesses the candidate's communication and group participation skills, while the PI assesses their overall personality, confidence, and suitability for the program.

5. Final Selection: The final selection is based on the candidate's overall performance in the entrance exam, GD, and PI, as well as their academic background and work experience (if any).

6. Offer of Admission: Candidates who are selected for admission will receive an offer letter from the institute or university, which they need to accept within the given deadline by paying the admission fee.

Top PGDM in Marketing Management Colleges in India

There are several top colleges and universities in India that offer PGDM in Marketing Management. Here are some of the most popular and prestigious institutions:

1. Indian Institute of Management (IIM) Ahmedabad
2. Indian Institute of Management (IIM) Bangalore
3. Indian Institute of Management (IIM) Calcutta
4. Xavier School of Management (XLRI), Jamshedpur
5. SP Jain Institute of Management and Research (SPJIMR), Mumbai
6. Management Development Institute (MDI), Gurgaon
7. Institute of Management Technology (IMT), Ghaziabad
8. International Management Institute (IMI), New Delhi
9. T. A. Pai Management Institute (TAPMI), Manipal
10. K. J. Somaiya Institute of Management Studies and Research, Mumbai

These institutions are known for their excellent faculty, infrastructure, and placement records. They offer state-of-the-art facilities and provide a conducive learning environment to their students. Apart from these, there are several other top-rated institutes that offer PGDM in Marketing Management. Candidates are advised to research and compare the various institutes before making a final decision on where to apply.

PGDM in Marketing Management in Kolkata: Jobs

Graduates with a PGDM in Marketing Management in Kolkata can pursue various job opportunities in the marketing domain. Some of the most popular job roles that PGDM in Marketing Management graduates can apply for are:

Brand Manager: A brand manager is responsible for managing a brand's overall image, developing marketing strategies, and ensuring brand awareness among the target audience.

Product Manager: A product manager is responsible for developing and managing a product or product line, conducting market research, and identifying product opportunities.

Marketing Manager: A marketing manager is responsible for developing and implementing marketing strategies, conducting market research, and managing a team of marketing professionals.

Digital Marketing Manager: A digital marketing manager is responsible for developing and implementing digital marketing strategies, managing social media accounts, and analyzing digital marketing data.

Sales Manager: A sales manager is responsible for managing a sales team, developing sales strategies, and achieving sales targets.

Market Research Analyst: A market research analyst is responsible for conducting market research, analyzing data, and providing insights to support marketing strategies.

Advertising Manager: An advertising manager is responsible for developing and managing advertising campaigns, collaborating with creative teams, and analyzing campaign performance.

Media Planner: A media planner is responsible for developing media plans, negotiating media buys, and analyzing media performance.

These are just a few of the many job roles that PGDM in Marketing Management in Kolkata graduates can pursue. Graduates can work in various industries such as FMCG, retail, e-commerce, advertising, consulting, and more. The salary package for PGDM in Marketing Management in Kolkata graduates can vary depending on the job role, industry, and experience.

Top Recruiters: Hindustan, Unilever, Colgate, Genpact, Tata Teleservices Limited, Stanza, Taj Group, SpiceJet, Reliance Jio, Microtek

Benefits of PGDM in Marketing Management in Kolkata

There are several benefits of pursuing a PGDM in Marketing Management in Kolkata. Here are some of the most important benefits:

1. Enhances Marketing Skills: A PGDM in Marketing Management program in Kolkata provides students with in-depth knowledge and practical skills related to marketing. It covers various marketing strategies, advertising techniques, market research methodologies, and more, which helps students develop a strong foundation in marketing.

2. Career Opportunities: The program offers various career opportunities in marketing and related fields. The marketing industry is growing rapidly, and there is a high demand for professionals with marketing expertise. PGDM in Marketing Management in Kolkata graduates can apply for various job roles in industries such as FMCG, retail, e-commerce, advertising, consulting, and more.

3. Networking Opportunities: The PGDM in Marketing Management programs in Kolkata offer networking opportunities with industry professionals, alumni, and peers. It helps students build their professional network, which can be useful in their career growth.

4. Industry Exposure: The program provides industry exposure through internships, case studies, guest lectures, and more. It helps students understand real-world marketing challenges and gain practical experience in solving them.

5. Personal Growth: The PGDM in Marketing Management programs in Kolkata offer a holistic approach to education, which helps students develop their personality, communication skills, and leadership skills. It helps students become confident, independent, and responsible individuals.

6. High Salary: The PGDM in Marketing Management graduates in Kolkata can earn high salaries depending on the job role, industry, and experience. Marketing is a critical function in any organization, and companies are willing to pay a premium for marketing talent.

These are just a few of the many benefits of pursuing a PGDM in Marketing Management in Kolkata . It is a rewarding career path for individuals who are passionate about marketing and have a creative mindset.